A VISUAL GUIDE TO KEYWORD TARGETING AND ON PAGE SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Title tags are the next most influential factor on a web page as far as SEO is concerned. As mentioned earlier, good internal linking on a website is essential to search engine optimization, it is also important to make sure that the hierarchy of a page can be seen in the URLs of that page.

The power of social shares has grown exponentially because of the reach and prevalence of social media networks. These shares correlate with higher search rankings and there is great value in encouraging and enabling social media sharing on your page. Good content is not random, and it should be of interest to visitors and fill a need. There are a variety of social media sites like Facebook, Google, LinkedIn, and Twitter that can help rankings directly or indirectly by exposing new users to page links that may be of interest. Page designers can make their site more social media friendly by using social media sharing buttons that match the interest of their primary audience. It is also important to know your page’s audience so that you can provide the social sites most relevant to your users’ interest. To promote social sharing, URLs should be short enough to encourage copying and appear relevant (by using primary keywords.)

Google does not offer the rel=author markup in search results that are not of a personal nature, like for example, Google+ connections. Additionally, Google has many rich snippets that come with schema.org. Be careful not to over do the rich snippet option as it can backfire with the search engine.

As search engine algorithms have developed in complexity, the factors that impact rankings have evolved requiring a more holistic approach to page optimization.

Having keyword targeted pages with images can help rankings because the images have the opportunity to appear in image search results. SEO pages with linked images have alt attributes that act in the same manner as anchor text.

Felix Rose-Collins.

Pages that have been optimized properly should be accessible from no more than three to four clicks from anywhere on the site. There should also be links to relevant content on topics related to the site. Search engine developers have suggested that there are pieces of their algorithms that reward sites and pages that have quality external links.

Content pages are the majority of any website and the reason most users interact with pages online. A visitor typically has a reason for visiting a web page, and it’s most often to engage content pages. Well-developed content pages are specific about a certain topic, product, or object. The purpose of any web page should be clear from viewing the URL, title tags or content pages.

When a page is optimized properly it will have the following feature.

Unique content about a particular subject.

The factors on a webpage that influence the rankings of a search engine are the on-page factors. There are a few on page factors that can affect or influence the rankings of a search engine query.

UX comprises the basic level of site and page design that yields a page that is:

The goal of a meta description is to compel searchers to click on SERP listings. They work similar to an advertisement for the page or site. The meta description of a page is not used by search engines when ranking pages. They are still quite useful to the overall popularity of the page.

An optimized page should not only include unique content. The page and its contents should have unique value. Unique content is word product that is individual to that site, but unique value is the essential usefulness of the page and the content it provides that cannot be found in that capacity elsewhere. Basically, a page that provides a value that is functional in a way that surpasses and overshadows anything else in the same category.

A page that has unique value has more than interesting and singular content, and a page that has reached the level of unique value will experience social shares and an increase in external links.

Category pages with links.

Co-founder.

Contain highly relevant content about a specific topic, product, or object.

Keyword and On Page Optimization Tactics.

A well-optimized page encourages social media sharing by making it as easy as possible to share content and information. Much of the social media sharing is directly relational to web content. Engaging and compelling content is a driving factor in page content. Page content is very important to the basic health of a website because it is the purpose of the user’s visit to the site. It is also the primary interactive component of any website. It is crucial to website design that focus is put on creating good content that is fresh and varied. Good content must also be engaging and open to being shared with others through social media channels. This type of media sharing helps boost the popularity of a page.

Easy to Understand.

Easy Content Consumption.

The beginnings of on-page optimization were simple and only involved keyword placement. Search engines looked for a smattering of keywords in specific parts of the HTML code to clarify page relevance, but that is no longer adequate. There are a couple reasons on page elements require demand more complexity. SEO professionals estimate that keyword targeting impacts less than 15% of all rankings.

Include the following individual items:

Homepage with links.

Page designers should try to include optimized keyword targeting, but not at the cost of user experience and quality of content. When it is imperative that a page includes keyword optimization, there are 7 important elements to target.

Subcategory page with links.

The URL structure is important to search engines because it helps add relevancy to a web page. It also impacts anchor text because users are more likely to interact with links that have keywords and relevant phrases in the URL. In well written SEO, the category hierarchy of a website should be seen in the URL of the page along with appropriate internal linking. Search engines determine relevancy of a web page by analyzing the wording from the URL. The information in the URL is of negligible value to the search engines, but they are a helpful metric for page designers building an optimized page with link relevancy features.

Social Sharing Enabled.

The H1 tag in and of itself will not impact rankings, but it can result in decreased user experience. Users that have clicked on a page expect a heading that matches the SERP results link. Ranking correlations have shown that H1 tags that are topically relevant rank higher than those without. The tags need not be identical, but they shouldn’t be extremely dissimilar.

Optimized Page Elements.

Esthetic and Compelling Page Design.

As we covered above, meta descriptions should be a short, declarative sentence that incorporates the same keyword as your page’s title.

Next, consider how your page content falls into the buyer’s journey and visitors’ search intent. These will impact how you will use your keywords and what types of content you will create:

Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them.

Remember : SEO is not a one-and-done deal. It’s something you should continually improve upon. You should treat this On-Page SEO Template as a living, breathing document that will help guide your SEO strategy for months (or years) to come.

Meta descriptions can also be copied over to social media when your content is shared (by using structured markup, which we talk about below), so it can encourage click-throughs from there, too.

10. Plan new page titles.

In column H of our template, you’ll have the opportunity to define your page’s target audience.

Site architecture elements refer to the elements that make up your website and site pages. How you structure your website can help Google and other search engines easily crawl the pages and page content.

It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. However, external links are also important.

The URL should be pasted into column B, the page title into column C, and the description into column E.

Also, as you add, edit, or update CTAs, be sure to note conversion rate changes in columns Z, AC, and AF.

Page content is the heart of on-page SEO. It tells both search engines and readers what your website and business are all about.

If you’ve been in search of a solution for organizing and tracking the various on-page SEO elements, you’re in luck. The HubSpot marketing team released an updated version of our On-Page SEO Template, an Excel document that allows you to coordinate pages and keywords — and track changes — all in one place.

People usually follow the formula of “Keyword Phrase | Context.” The goal of the page title is to lay out the purpose of the page without being redundant. You should also keep the additional recommendations we made above related to titles.

All on-page SEO elements fall into three main categories:

On-page SEO is called “on-page” because the tweaks and changes you make to optimize your website can be seen by visitors on your page (whereas off-page and technical SEO elements aren’t always visible).

Content Elements.

After crawling your site and exporting the results into an Excel (or .csv) file, there will be three key columns of data that you should focus on:

Check your website’s speed anytime using Google’s PageSpeed Insights tool. If your website is movin’ slow, check out 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed.

Now, it’s time to write your page content or clean it up if you’re currently auditing your on-page SEO.

Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages.

On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.

HTML elements refer to the elements in your source code.

Blog posts, videos homepage.

14. Optimize your visual content.

If you’re using the template, you’ll do this in column G.

Note: The fictional website “http://www.quantify.ly” will be used as an example throughout this post. It’s simply meant to help you imagine how your own website will fit into the template.

Internal linking is important for on-page SEO because internal links send readers to other pages on your website, keeping them around longer and thus telling Google your site is valuable and helpful.

Google cares about user experience first and foremost. If your site loads slowly or haphazardly, it’s likely your visitors aren’t going to stick around — and Google knows that. Moreover, site speed can impact conversions and ROI.

Headers, also known as body tags, refer to the HTML element <h1>, <h2>, <h3>, and so on.

Content elements refer to the elements within your site copy and content. In this section, we’ll focus mostly on crafting high-quality page content that benefits your visitors and tells Google that your website provides value.

If you need to create new meta descriptions, do so in column M of the template.

Internal linking is the process of hyperlinking to other helpful pages on your website. (See how the words “internal linking” are linked to another HubSpot blog post in the sentence above? That’s an example.)

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