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Every marketing agency has a collection of easy business directories. However, what Dreamscape Marketing has acquired over the last few years are relationships with bloggers that are in recovery themselves. They allow us to post our great infographics & videos so their readers & followers then share them. These shares lead potential clients to your website.
Many agencies will advertise a seemingly unbeatable addiction treatment SEO campaign, but many of them overlook the most important consideration in content: potential patients. That’s right — only focusing on pleasing Google is a surefire way to fail. In fact, Google doesn’t even want content that only pleases its algorithms. If potential patients aren’t finding the information they need in a clear and concise way, then what’s the point? Our goal is to create content that clearly illustrates what your facility can do for potential patients and motivate them to call your facility.
The journey to the top of Google’s search engine results page isn’t one you have to make alone. Leave the SEO to the experts. By letting us focus on your SEO strategy, you can focus on what’s important: your patients. We’ll get them to make the call, all you have to do is answer.
The various pieces of content we create are blogs, landing pages, infographics, memes, videos, press releases and animated graphics. For any drug rehab SEO campaign, we write content to target insurance groups, different substances, states, cities, symptoms and modalities. Google prefers to see a lot of new content that is frequently posted. Potential patients, however, like to see content that relates to them. A good marketing plan satisfies both requirements. For example, the consumer may be searching for a “treatment center in South Florida that specializes in heroin that accepts Aetna health insurance.” If we create content that covers heroin, South Florida and Aetna health insurance, the website will invariably rank well. Due to our enhanced user experience, they will be able to find all the other information they may need to make the decision to call.
Another integral aspect of addiction treatment SEO—and most likely the most difficult part—is the number of websites linking back to your website. Off-page SEO is an often overlooked, but essential, part of any campaign. Websites that link to your website increase your site’s authority and reliability. Essentially, the more websites that link to yours, the more trustworthy it appears to Google and potential patients.
The Core of Your Content: User-Oriented Drug Rehab SEO.
With Dreamscape Marketing, you can rest assured that the content on your website is fresh, accurate and engaging. We work closely with our addiction treatment facilities to determine exactly what type of content they need for their website. Being accurate about a facility’s services and amenities is important to us — just as much as it is to potential patients. Our goal with our content is that those visiting your site get a clear picture of what your facility has to offer. From tone to treatment, we ensure that every piece of content on your site reinforces your facility’s values and goals.
As mentioned, a successful addiction treatment SEO campaign is a science and an art. At Dreamscape Marketing, we use our Google-certified expertise and years of experience to thoroughly research keywords for your facility. Cookie-cutter SEO strategies are not our style — every content strategy is unique, just as every facility is unique. Creating a groundbreaking SEO campaign is done by combining proven SEO knowledge with thoughtful attention to detail. Understanding what makes your rehab center different is what will raise your website to the top of search engine results pages.
What also makes us unique is we have automated the distribution channel without incurring spammy links. Many agencies will try to sell you backlinks. These backlinks actually hurt your SEO campaign because they’re spam. Dreamscape Marketing offers nothing but authentic backlinks that will bolster your website’s authority. These elements round out our drug rehab SEO strategy.
Doing the research for an SEO campaign isn’t something that you can learn overnight. It requires years of experience and understanding of Google’s algorithms. This experience also helps our SEO masters develop an intuition that you won’t find anywhere else. Understanding data, recognizing the needs of the treatment center, and synthesizing it all into a successful content strategy: that’s the art of drug rehab SEO.
Search Engine Optimization (SEO) is the science (and art) of getting your addiction treatment website to rank higher in Google for the search terms that convert into leads for admissions. Dreamscape Marketing has a comprehensive understanding of the sales process that takes place online when people are seeking treatment.
As a Google-certified partner with expertise in the field of addiction treatment SEO, Dreamscape Marketing knows that nearly 86% of people searching for treatment want to know if your facility accepts their health insurance carrier. People also search with geographic terms like a city or state. The trend that Dreamscape Marketing has observed is that as the drug rehab industry starts to become better known, people are becoming aware of the many options available to them. As a result, competition for patients has become more intense among facilities. A targeted addiction treatment SEO campaign can give your treatment center an edge.
Let Dreamscape Marketing take care of your drug rehab SEO strategy. Our Dream Team will collaborate to create a custom plan for your facility. To get started with an addiction treatment SEO campaign, give us a call at (877) 958-9180 today. Our guidance can take your treatment center to the next level.
The way Dreamscape Marketing performs addiction treatment SEO is not only by making sure our tagging strategy matches the sales process, but also by generating a massive amount of unique content.
Jumping Off the Page with Your SEO Campaign.
SEO drives traffic. That’s going to be the takeaway from this page.
We all know what links are, they allow us to jump between pages on the internet and link building is the process of getting websites to link back to your site. Pretty simple, but how does that affect your SEO? The more link, “backlinks”, you can create back to your content presents you and that content as more authoritative.
This can truly be a sleeper hit for you.
Why Your Drug Rehab Needs Search Engine Optimization.
It’s not just occasionally either, long-tail keywords account for 70% of all searches. What that could like is, instead of the generic “heroin addiction”, people might really be searching “signs someone is addicted to heroin”.
Things like your coding, server speed, links and structure on a technical level as well as making sure your content is optimized, which covers; text, headings, graphics, metadata and more.
Ranking high in “drug rehab” or “alcohol rehab” nationally is a tall order, not impossible, but tough. More importantly though, ranking highly for broad topics across the country may not even translate in you being able to help the people that need it because 46% of all searches are looking for local information.
Before breaking down the strategy, let’s clear up what SEO for drug rehabs is and a tiny bit more on why working on it can pay dividends down the road.
The benefits are clear, the more and more optimized you make your website for search engines, the more quality, intentional visitors you’ll get to that site. Countless studies have shown the importance of not only being on the first page of search, but in the top 3 results because 75.1% of all clicks on organic listings go to those three at the top of the page.
Moreover, a great site structure makes it possible for search engines to index your site efficiently.
What is Drug Rehab SEO?
Here’s how we make it happen.
It’s sort of the street cred of the internet and the more of it, links, you can accrue the more prominently you’ll start featuring on search engines.
At MGMT, our drug rehab consultants take a multifaceted addiction treatment marketing approach to organically grow your SEO. It’s because we approach the goal from so many sides, not putting all our eggs in the basket of one tactic, that we’re able to achieve the results we have.
This points to not only the importance of drug rehab SEO on a macro level, but also narrowing down to the individual keywords and search terms that you need to be found on.
Our Digital Marketing Services.
A clean structure for your website makes it easier for people, potential clients, to find what they need as painlessly as possible. It creates a better user experience and a longer stay on your rehabs site, which translates to Google as a big positive.
It’s actually astounding how much structure is overlooked. On a certain level it makes intuitive sense that having an easily navigable structure is beneficial but in practice we see a lot of sites that are untidy and in utter disarray. Trying to get a little too fancy and shooting themselves in the foot.
If you’re in California, battling an addiction to painkillers, opioids, and your family is desperate for help, where is one of the very first places they’ll turn? The internet. Google.
And it’s a long game with SEO, it’s something that improves with time when down correctly. You won’t move from the 3 rd page of Google search results to the 1 st overnight. It’s a process and as you go through it, your traffic and leads will grow and the ROI improving along the way.
We’ll detail the methods by which we do it and explain a bit of what’s going on behind the curtain but the most important morsel of information is that getting SEO right can transform your business.