ADDING KEYWORDS TO WEBSITE FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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It may take time for these changes to your site to have an effect on your search engine ranking.

To start, create a list of keywords people might be searching for to find sites like yours. Don’t hold back at this stage; you’ll refine the list in the next step.

Your keyword strategy should be an ongoing and ever-evolving project. As time passes, continue to check your rankings, replace low-performing keywords, update your content, and track your competitors and visitor activity to ensure your site stays relevant.

To get started, think about the keyword, and consider:

Paid search is when you create ads that appear in search results. In Google, for example, these appear at the top of search results for specific keywords, with a label to show that it’s an ad.

Step 4 – Track results.

While Squarespace has many built-in features that optimize your site for search engines, the words you use in your site content have a big impact on how easily people can find you online. To rank well in search results, it’s important to include keywords (text) on your site that matches the search terms people use to find sites like yours. Using those keywords strategically helps search engines see your site as relevant to the people looking for those search terms.

Here are some ways to see whether your keyword strategy is having an impact over time:

If your site is already established, use these built-in tools to see the keywords your visitors already use:

Search engines look at where keywords appear on your site, and they prioritize some areas over others. Here are good places to add your keywords, in order of importance:

Although these can certainly drive traffic to your site, they don’t contribute to your site’s SEO. Even if you’re doing a paid search campaign, it’s a good idea to optimize your site so your organic ranking performs well.

Here are some things to consider:

These areas don’t affect search engine ranking, but do help in other ways:

For best results:

If you don’t have anywhere on your site that directly relates to a keyword or phrase you want to rank for, you can use it as inspiration for adding more content.

Step 1 – Brainstorm a list.

It may take time for these changes to your site to have an effect on your search engine ranking. Keyword optimization is a long-term, ongoing process, and ranking depends on many factors, including how visitors interact with your site.

Here are some things to keep in mind:

Keywords fall into two categories:

This guide offers tips for making and refining a list of keywords to highlight in your site’s content.

Use the list that you created in Step 1 to figure out which keywords to prioritize. Usually, you’re looking for keywords that are:

SEO strategy falls outside of the scope of Squarespace Customer Support because search engine technology frequently changes and everyone’s marketing needs are unique. While we’re unable to provide specific SEO advice through email and live chat, there are other ways you can get more SEO help:

Creating content from keywords.

From your Shopify admin, go to Online Store > Preferences .

Search engines can read the text in your content, but can’t read the images. You can use descriptive alternative (alt) text to help search engines find your content. Alt text is also an important accessibility feature for people who have visual impairments.

Add keywords by using them in readable, natural phrases and sentences. Customers won’t click links that use keywords in a random way, and search engines might ignore websites that don’t use readable phrases.

Steps:

An H1 header is the main heading at the top of a page. When you create a product page, collection page, webpage, or blog post, Shopify uses the title that you enter to generate the H1 header for the page. The largest text size on a page is often the H1 header, and search engines use them to determine what the page content is about. When you enter a page title, include your main keywords so the H1 header automatically includes them.

You can set alt text for a product image, collection featured image, or blog post featured image. The process is a little bit different for a product image than the other two.

There are four main places that you can add keywords to improve the search engine optimization (SEO) for your online store:

The page title and meta description have set character limits. If you enter more text beyond the character limit, then your page title and description will be shortened in search engine results.

Click the image, and then click Edit alt text .

Enter a description for the search engine listing. Make sure to include relevant keywords to help new customers find your link, and to include your store name. Use natural, readable phrases, rather than lists of keywords. You can enter up to 320 characters in the description. Learn more about meta descriptions.

Search engines compare the title tag with your page content to determine whether the page title matches what the page is about. The title is shown as a clickable link in search engine results. You can optimize the title tag for search engines in a few ways:

Set image alt text.

In the Page title field, enter a descriptive title. This title is shown as a link in search engine results. You can enter up to 70 characters in the title. Learn more about page titles.

The title tag and meta description are two of the most important elements of SEO. They are shown in search engine results, and provide information to people who are looking for things related to your products. A good title and description encourages customers to click the link in search results to visit your store.

Enter a title and meta description for your store, following SEO best practices.

From your Shopify admin, go to Products > All products .

Click Save .

Edit the title and meta description for a page.

To see more videos, visit our YouTube channel.

To set the alt text for a collection or blog post featured image:

A meta description is the brief bit of text that is shown in search engine results after the title tag. The meta description can be set for webpages, product pages, collection pages, and blog posts in Shopify. Make sure each page has a unique meta description that uses plain, direct language. A good description encourages more people to click the link to your store.

Click the product with the image that you want to edit.

Enter descriptive alternate text for the image.

When you’re writing alt text, use keywords from the page where the image is shown. Use readable phrases that describe what appears in the image, not what you want someone to think about the image.

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