AFFILIATE LINKS AND SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Не все сайты, участвующие в партнерских программах, можно считать некачественными. На некоторых из них товары сравниваются и систематизируются по категориям, публикуются их обзоры или рейтинги и т. д. Если вы участвуете в партнерской программе, то можете существенно улучшить свой сайт, придерживаясь следующих рекомендаций:

Примеры бесполезных партнерских ресурсов:

Как указано в нашем руководстве для веб-мастеров, на сайтах нужно размещать оригинальный контент, представляющий интерес для пользователей. Это особенно важно для разработчиков, участвующих в партнерских программах. Позиции партнерских сайтов в результатах поиска могут быть невысокими, так как на них обычно публикуются описания продуктов, также представленные на других ресурсах партнерской сети. Это означает, что на таких сайтах мало оригинального контента, например дополнительной информации о товарах и местах продажи.

Специалисты Google считают, что некачественные партнерские сайты бесполезны для пользователей, особенно если в партнерской сети много подобных ресурсов. Такие сайты зачастую представляют собой группы шаблонных или низкокачественных страниц, на которых размещен один и тот же контент. Пользователям не нравится, когда они видят в результатах поиска множество страниц с одинаковым контентом.

Некачественные партнерские сайты, которые просто копируют контент, размещенный на множестве других ресурсов, не могут рассчитывать на высокие места в результатах поиска и нередко блокируются роботами поисковых систем. Чтобы обеспечить своему ресурсу высокий рейтинг в Google Поиске, публикуйте на нем интересные и полезные материалы, которые отличаются от контента других партнерских сайтов. Советуем прочитать статью о платных ссылках, в которой описываются другие возможные проблемы с ранжированием.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

The text on the right breaks each paragraph into 1-2 sentences. Most of those paragraphs are less than 50 words.

We get it: you see an ad every day on Facebook for the latest “expert” who wants to show you how to make millions of dollars in your sleep.

For example, searching for “what is SEO” yields the following PAA box halfway down the first page of search results.

How do you define the appropriate search volume/competition to go after?

However, smaller brands may find greater success by mixing in some long-tail keywords to help them see more immediate ROI on their content efforts while broadening their positioning as they scale.

Eliminate excess wording.

Internally, we use a spreadsheet with a formula that allows us to identify underperforming pages in bulk, quickly and efficiently. Once you’ve identified underperforming pages, tweak and test your title tag and/or meta description until your CTR improves.

Pat Ahern is a Partner/Growth Strategist at Inter. Outside of work, Pat spends his time rock climbing, traveling, and enjoying the best IPAs that he can get his hands on.

Looking for help? Learn about our content marketing services to see if we’re the right team to help you grow.

Focus on posts that already bring you some traffic. See if they can be updated and improved. This can make the post even more successful.

This tip comes in from Alex at Wanderlust Marriage – an affiliate marketing site that specializes in writing about Europe and the Americas.

The criteria that’ll work for your own keyword research depends on multiple factors, including niche size, number of competitors in your space, and the domain rating of your own site. But for reference, I usually only go after a new keyword if it has a search volume of over 1,000.

From my own trial and error, I found search volumes under this don’t really move the needle in terms of traffic, but you’ll likely notice anything over that number.

For instance, the average CTR for the 4th result is around 6% (according to AWR). If your page is ranking 4th, but you’re seeing a much lower CTR, optimizations are in order.

“Good design builds trust between products and users. When a product has finish and polish, it builds trust.”

Table of Contents.

The same holds for trying to show off your vocabulary. Nobody cares that you know how to use “ratiocinate” in a sentence. Cut that shit out and focus on making your content easier to understand.

Try implementing this on your own site. Find a page on your site with a high bounce rate and low average session duration. Take a look at the content and look for opportunities to break down paragraphs.

Are there any opportunities to remove outdated tips and replace them with newer suggestions? Are there any outdated statistics that you could replace with more recent one?

For simplicity, we’ve also recorded a full walkthrough of video of this process:

Are you looking to grow blog traffic without a direct goal, or are you looking to find lucrative keywords that will directly impact your ROI? Regardless of your goal, this tool can help.

Site speed optimization is an ongoing process. That being said, here are our two favorite secrets to 2x your site speed in under an hour.

2. One-Up Your Competitor’s Best Content.

My favorite secret to finding your next 20 blog topics in under an hour is by using Ahrefs, an incredibly powerful link building and keyword research tool. While this tool comes with a heavy monthly price tag, it’s hands down the most powerful tool I’ve gotten my hands on, and if used correctly, has the potential to make a serious impact on your blog traffic in the long run.

If you’re looking to scale your organic traffic in shorter periods of time, you’ll need to rely on keyword research before you even write anything.

Why? Because it’s way less overwhelming to see a bunch of small paragraphs than a wall of text.

The simplest way to check is to compare your page’s click-through rate with the average CTR for search ranking.

We couldn’t agree any more with Brett’s advice, especially when trying to grow a larger brand’s organic traffic.

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Stealing a quote from Jonathan White:

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