AMAZON GOOGLE SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Let’s see how they work.

As mentioned, Amazon SEO focuses on different factors when compared to Google SEO. Amazon focuses on both conversions and CTR, while Google SEO focuses on CTR.

The reason is simple. Google can’t always track what a user is looking for or what they are trying to pursue after landing on a web page. So Google considers CTR to estimate the relevance of an ad or organic result.

How does Google work?

It’s easy to find some keywords in the title like the portable, cordless teapot, fast boiling, speed boil, etc. These keywords are quite similar to customer searches when they are trying to find a similar product on Amazon. This is the reason why keyword research is paramount on Amazon. This isn’t an exact science. You can choose a keyword research tool that gives relevant and accurate results tailored for Amazon SEO.

Google’s search engine has evolved over time. It has managed to make a huge impact on the entire digital marketing industry. Google offers ample tools to get insights into your website or blog and act on them. Unfortunately, Amazon doesn’t provide sellers with a lot of data about insights or traffic. Without optimizing tools, it’s hard to succeed on Amazon. You have Amazon tools like SellerApp that will boost your visibility and sales.

One of the major differences between Amazon and Google is keywords. If you want to rank your blog or landing page on Google, you need to follow a set of best practices like:

When it comes to ad targeting, Google ads are more advanced than Amazon ads. Google ads are very comprehensive and targeting ads can be pursued easily. On the other hand, with sponsored display ads, Amazon is expanding its funnel ads for sellers and vendors. There’s a lot of catching up to do.

Both Amazon and Google distinguish between paid and organic search results. They use an auction procedure to display the results. Advertising is a major income for both Google and Amazon. However, for Google, advertising is the biggest source of revenue, Amazon advertising is still in its infancy.

Having external links is one of the driving factors of Google SEO. The more quality links you have to your page, the higher your authority gets. Simply put, quality links determine the domain authority of your website. Thus it helps to secure top ranks in the SERPs.

#2 External links.

However, for Amazon, the goal is clear and direct – whether a customer bought the product or not. So customer satisfaction, CTR, and conversions take the central role in deciding the product rank.

There’s a catch, though. Sending traffic directly to the product listing may not be ideal in all cases. If the number of views vs. total sales is lower, this may hamper your ranking on Amazon. Don’t worry! This can be controlled by introducing a landing page. If you are a brand registered seller, you can create a custom landing page for the products that you want to highlight.

While Amazon focuses on sales, Google focuses more on traffic. However, in both cases, the main objective is to rank high for relevant keywords.

Single-use of keywords is sufficient – as long as they are relevant to the product.

#1 Keywords.

Related Resource :

While you can’t use links in your listings to improve your product’s performance on Amazon, you can use them in a different capacity.

Well, that’s true (Source). It seems that Amazon is customers’ go-to search platform when it comes to finding products.

For most people, Google is synonymous with SEO. After all, it’s the largest search engine on the planet. Just like Amazon, Google uses keywords to rank search results. However, the factors influencing Google’s search algorithm are different from Amazon.

On the other hand, keywords on Amazon work in a different way. Users will not use long questions to search for a product. The main keywords and long-tail keywords are purely product-focused – keywords that talk about the product’s benefits and features and cater to the top and bottom of the funnel.

There are a number of factors that go into Google SEO. Google verifies content by taking all external links, internal links, images and metadata into account. User’s searches on Google tend to be more broad and learning-based, with some people even using full sentences or questions. As a result, Google places a higher emphasis on long-tail keywords. But the contextual relevance of those long-tail keywords is also important.

Amazon SEO.

Not all SEO is created equal. Just as search engines differ, your SEO strategy should adjust to fit the platform you’re using. So what’s the difference between Amazon and Google SEO? And how can you make your keywords work smarter, not harder?

The SEO Process.

When optimizing your content, it’s important to keep in mind what platform your content will be appearing on. Keywords on your brand site may differ from the keywords you’re using on Amazon. Here are the dos and don’ts of Google SEO vs. Amazon SEO:

As you craft your keyword strategy, consider the indexing priority. First and foremost, prioritize your keyword placement in order of importance:

Backend keywords are crucial for Amazon SEO. It’s important to adhere to Amazon’s backend keyword guidelines of character count and formatting to ensure your keywords are approved. If you do not comply with any one of these guidelines, your back-end data will be completely null. The keywords you use here can help increase your product rank, while still keeping your bullets and product description clear and concise to consumers . Use relevant keywords that your product may relate to on a broader level. Backend keywords can relate to usage, similar products, or other products that may complement your own.

Amazon determines search rank based on a variety of factors such as relevancy, detail page completeness, price, ratings, and more. Relevancy is heavily dependent on SEO strategy as keywords carry more weight on Amazon than they do on Google. Long-tail keywords can be useful in unique cases, however, utilizing category research and keyword insights to target short tail keywords is an essential step in the process. According to eMarketer, Nearly half (46.7%) of US internet users started product searches on Amazon compared with 34.6% who went to Google first. Amazon is no longer just a channel to buy everyday essentials, but also for research and discovery – consumers are using Amazon as their product search engine. Amazon places a stronger emphasis on each individual word rather than keyword phrases, as Amazon users tend to have more specific queries.

Google SEO.

Too Much of a Good Thing.

Optimizing your content with strategic keywords helps boost visibility on your content. When establishing your process, it’s important to think about messaging first and relevant keywords second. Confusing copy won’t drive conversion, so keep relevancy and information top of mind as you begin. Once the foundation of your copy has been set, revisit with an intentional keyword approach. Gather a list of the highest converting and most relevant keywords to your product and feather into the content. If you approach content with a keyword-first mindset, copy can start to sound robotic, losing the voice behind the brand.

A main similarity between Google and Amazon is that both discourage “keyword stuffing,” or overusing the same keyword/keyword phrase in an effort to boost your relevance. Amazon recommends that you keep your keyword density to about 2% (Total number of words/number of times keyword phrase appears = Keyword Density). It’s better to add some variety to your keywords than to just repeat the same highest-ranking keyword.

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