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Step 2: We want to make sure these keywords are in the title tag, meta description, H1 tag, alt tags and in the home page copy of our website. Here’s an example of what that would look like:
Keep in mind, this is just a general overview to give you some insight as to what goes into on page SEO for apartment websites. Testing load times, making sure sitemaps are submitted to Google and reviewing overall website structure are other pieces that help the process.
Step 1: Start by choosing keywords, my recommendation is to start with two. The first one should be your community name. The second one should be the specific neighborhood/area your property is in.
Step 3: If steps 1 & 2 are done properly, the apartment website should eventually begin showing up on Google for branded search terms such as the community name.
Note: Ranking for your community name is very achievable vs. ranking for a difficult keyword like “Apartments in Your City.” The latter would require a comprehensive off page SEO campaign for the apartment website.
How To Do On Page SEO Right?
Additionally, anytime you are talking about on page SEO, you are also talking about focusing on a set of keywords you would like to rank for, like your community name.
On page SEO is simply optimizing your apartment website so it has a better opportunity at showing up on search engines. That’s important because you want it show up on the first page of Google, preferably #1, for when someone does a branded search term such as your community name.
Keywords: Estancia Apartments, Apartments in La Jolla, CA.
While there are several reasons why that website may not be showing up, the usual suspect is that the on page SEO needs attention.
Take a look at this video that reveals the biggest on page SEO mistake we see multifamily companies making. Then read on to make sure you don’t make that same mistake.
The main ingredients are title tags, meta descriptions, H1/2/3 tags, alt tags, content, load time, mobile friendliness and overall site structure.
Just remember, if your website is not showing up on the first page of Google when you do a search for your community name, chances are the on page SEO needs attention.
What Does On Page SEO Include?
What Is On Page SEO?
Optimizing your website plays a crucial role in a user’s ability to find your website. Market Apartments uses various apartment marketing strategies to get your apartment website known and performing well among competitors. Our team uses SEO (Search Engine Optimization) research tools to make sure your apartment websites are improved and ranking high in search results. Market Apartments has our own Market Apartments Admin Dashboard that we use to display our apartment marketing efforts. At Market Apartments, we create and refine useful content using top ranking keywords and phrases to provide prospects with the information they need to decide on their future home. It is our goal to ensure your apartment website has the foundation it needs (proper URLs, title tags, links, etc.) to be easily found on the first page of the Google or Bing search results. We want to make apartment marketing easy for our clients and design our websites to be sufficient enough to do the marketing for them.
As previously mentioned , there are many things that attribute to having good Apartment SEO . Site speed, site structure, and mobile-friendly design are just a few ways to optimize your website. By ensuring your website is optimized , you can bet that the visitors coming to your website are convinced your apartment community has the criteria they’re looking for in a future home. Once we have directed visitors to your website, it’s time to seal the deal. At Market Apartments, we know what it takes to generate leads that convert to sales. What does that mean for you? More signed leases! Call or email us today to learn more about our Apartment SEO packages, and how we can boost your online presence. Market Apartments offers apartment marketing services at a price you can afford.
Apartment SEO (Search Engine Optimization) in a short paragraph is essentially a method used to allow users to easily find your website. There are many factors that contribute to good apartment SEO and it is our job to make sure your website has the qualities needed to perform well online. Market Apartments offers Basic & Local Apartment SEO packages that will help your apartment websites thrive. Basic & Local Apartment SEO packages are created to help small/medium sized building/complexes that serve a confined geographic area (city, county, state) appear in SERP’s (search engine result pages.) This means that Market Apartments works to make sure your apartment’s website is high ranking and producing sufficient web traffic to generate consistent leads and sales.
Pay-per-click (PPC) marketing is one of the best ways to advertise online because you only pay when a visitor clicks on your ad. At Market Apartments, maximizing your paid advertising is our priority. We’ll run weekly/monthly reviews of your apartment website and continuously refine the content to ensure the most effective keywords and phrases are being used. We make data-driven decisions that utilize your entire funnel, keeping your costs down and your click-to sales conversions high. PPC is the smart way to do advertising, and Market Apartments has the strategies to help turn website visitors into leads and leads turn into renters.
Market Apartments will help you get your lease-up property on the map. Need a whole new look? We’ll start by creating a unique landing page and begin building your brand . Our SEO specialist will get your lease-up property established on Google and help promote your apartment community while it’s still in construction. Our 3D rendering services will give your leasing team the visual aide they need to walk prospects through their future apartment. Our goal is to let prospects know your lease-up property will be the hot new place to live. We’ll also create your apartment floor plans to allow prospects to reserve their favorite unit! Market Apartments will get your lease-up property ready to compete with the rest at an affordable rate.