BASIC SEO FOR NEW WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Search engine bots need to be able to “crawl” content on your pages to help with indexing your site. This allows them to gather the information needed to classify and rank each page accordingly. Sketch out a “skeleton” or site map of what pages your website needs to include before you start building. You might start with a homepage, about page, contact page, and services and sub-services pages, for example. If you plan on getting into blogging in the future, incorporating a blog section on your website is another area where you can easily organize and add new pages.

This SEO site launch checklist is just one of the many resources Semrush has to offer as you research how to start SEO for new websites. Our wealth of resources includes blogs, webinars, podcasts, e-books, and more.

If you’re starting a new small business or similar entrepreneurial endeavor, building a brand is one of the most critical steps you can take. Your website is a critical cornerstone of your brand. SEO allows your webpage to rank higher in the results pages of search engines like Google and Bing. This makes it easier for people to find your brand online. When it comes to a brand-new website launch, SEO is a critical consideration.

2. Outline Your Site Structure and Architecture.

The 1800Flowers.com blog, “Petal Talk,” is a wonderful example. The blog addresses flowers, plants, and gifting topics. It regularly highlights holidays in an inclusive manner, with blogs on everything from the Diwali festival of lights to hosting a virtual Thanksgiving amid COVID-19. Tackling on-trend topics like the coronavirus is the best SEO strategy for new websites because these topics are already being searched for prolifically.

According to our State of Content Marketing Report, attracting more traffic is a priority goal among marketers, with some 71% hoping to draw more consumers to their websites. Done right, SEO can lower customer acquisition costs, making it an appealing avenue for companies looking to grow without breaking the bank. This is invaluable for startups: You don’t have to spend enormous amounts of money to implement an SEO process for new websites and get more consumers interested in your brand.

Once you start getting into granular details of a business and its services, the amount of web content needed quickly adds up. Sketching your site structure and architecture in advance is useful for a few reasons. First, you can ensure that you organize content in a way that makes sense to both humans and robots. Second, you can get an idea of how much content you will need and how many webpages you need to build. Finally, you can refer back to your site structure and architecture when determining how to interlink pages.

Using our Keyword Magic Tool, you can add a target keyword you’re trying to rank for and get back many other keywords to create high-quality content. You can find specific questions, for instance, related to your main keyword and create content that answers these questions for your target audience.

SEO requires constant attention. This isn’t a job you do once when you launch your website and then never address it again. Regular site audits are critical to identifying problems and making improvements. Reading blogs from industry experts will allow you to further expand your SEO knowledge and improve your website accordingly. Sitting down and reading about SEO is a must when you’re learning how to do SEO for new websites.

Finally, your domain name needs to be unique. You can check whether a certain domain is taken online. You can also use this tool to brainstorm potential domain name ideas. If your desired domain isn’t available, it will propose alternatives. A more advanced domain overview tool can give you a snapshot of how other domains in your field are performing in organic search, so you can use this to inform your own domain name selection.

7. Stay Up to Date on SEO Best Practices From Industry Blogs.

We also offer a wide variety of SEO tools that can help you track key metrics. Our domain overview tool, for instance, easily allows you to see your organic traffic, backlinks, and your authority score.

Whichever path you choose, make sure to select your CMS carefully if you go this route. You need to choose a tool that you can use confidently, giving you the autonomy to manage your own content. Ideally, opt for an HTML5 or WordPress site, which gives you more control over factors critical to SEO and offers plug-ins to make your SEO efforts that much more effective. Automatic website builders are easier to use, but they don’t give you 100% access to the website’s backend. These are made for usability, not SEO.

Take a look at Deloitte. The top of their website clearly outlines key content pillars: services, industries, insights, and careers.

To keep track of your content, create a comprehensive editorial calendar. For example, you can sketch out a week-by-week timeline of content topics and relevant keywords associated with those topics. Some websites will even create a full content calendar months in advance — or even look ahead at the entire year. You might make a note of industry events or public holidays relevant to your niche and worth addressing in your content.

1. Choose a Concise and Effective Domain Name.

Complete your SEO-optimized landing pages, homepage, and other more permanent pages where content won’t frequently change, like the “Services” and “About Me” pages, before launch. This content should be created with specific keywords in mind, so you’ll want to conduct thorough keyword research before launching this content.

A domain name is also an important ranking factor. Search engine crawlers look at the domain name to discern what a webpage is about. Ideally, your domain name will also include a primary keyword that you want your website to rank for. Keywords reflect a user’s search intent and are how searchers find your platform through Google and other search engines. Use an SEO tool to pick winning keywords for your content and page titles.

Before you launch your site, get a basic handle on analytics tools that you can use to assess your website’s SEO success. Google Analytics is a good place to start.

Your domain name should be well aligned with your brand and provide some idea of your business products or services to your target audience. It should be short, simple, and memorable. You want to make it easy for current and future clients to recall your domain. The Penny Hoarder is a great example. The name of this personal finance blog is catchy and easy to remember while also leaving no doubt as to the type of content you’ll find.

Off-site or off-page SEO refers to actions you take away from your website to improve search engine results pages (SERPs). Examples of off-site SEO include building a strong backlink portfolio. When you’re just getting started, this might be tough, so focus your efforts on on-page SEO first. The one thing you can do immediately to pave the path toward strong off-site SEO is to build a strong website that people want to link to, and the best way to do that is to create content that demands attention and provides expertise.

If possible, avoid splitting your site into m-dot domains for mobile, or using sub-domains in general. There’s nothing wrong with this practice, but you risk splitting your domain authority across multiple domains.

Even a small site with a few pages needs a logical architecture.

Internal linking teaches Google what a page is about using the anchor text, which is the hyperlinked words that will be clicked on. Linking serves two main purposes. Firstly, it shows search engines how your pages are connected and provides information about what’s on the page. Secondly, it encourages users to spend more time on your website and reduces bounce rate. Bounce rate is when a user exits a landing page without navigating to any other pages on a website. A high bounce rate is a clear signal that something on your site isn’t as good as it could be.

Optimize Page URLs.

If the Googlebot is overloading a site’s a server (and potentially hindering its performance) then Google will crawl the site more slowly.

For many individuals and business owners, the world of SEO can be daunting and overwhelming. What may seem like a simple concept can actually, upon further research, become incredibly involved and take years to master.

As with other aspects of keyword usage, taking the natural, non-spammy route is your best bet.

If that’s not applicable for your purposes, choose something that’s easy to remember, relevant, and incorporates a main keyword you want to rank for. Though it can be tempting to cram more keywords into the homepage URL, this not only makes your site’s URL difficult to remember, it can actually lead to a negative ranking effect (for instance, best-bagel-bakery-company-ever.com ). The practice of exact match domains (using a specific keyword as a domain to rank for that exact keyword) is now largely useless.

For brand new websites this tool will be useful for SEO and understanding your rankings. It will also help you strategize your new site’s SEO by giving you data on what search terms visitors are using to get to your site.

Fortunately, if you’re brand new to the world of SEO and website design, it isn’t necessary to be an expert right away. Simply understanding the basics of SEO and formulating a plan before you create your website can save you a lot of work and stress later on. We’ve got a few SEO tips and strategies to give you a better chance. Let’s dive into the basics of SEO for new websites.

Mobile friendliness is a broad subject and involves many variables, but to give new website better SEO performance you should ensure it’s ready. When setting out to design your site make sure that you are developing with mobile in mind.

Plan Your Site’s Architecture.

For large eCommerce sites this means that your site might not be indexed as quickly. To help improve your new website’s SEO, pay attention to the Crawl Errors report in Google’s Search Console and keeping the number of server errors low.

First sign up for a Search Console account and verify ownership of your site. Usually this means adding a snippet of code to your site that matches with information from your Search Console account. You can upload an HTML file to your site, or an HTML tag to the verification details page for your site.

Google will take time to crawl and index your site and it will take time for visitors to find your website organically. In the interim, stay proactive by learning more about the SEO industry, and perform gradual tweaks to improve your website.

For new websites you can improve your SEO by having your site use on-page titles or H1 tags to generate the meta title tags. If your H1 tags are accurate, include keywords, and unique info to get your new website ranking faster.

To improve your new website SEO, create content that will naturally draw in visitors. Blogs, guides, videos, and good social media content are all good ways to naturally draw interest. Create content that is useful, interesting, and informative to improve your inbound performance.

Optimize On-Page Text.

You know your business, products, and services better than anyone. Create a list of relevant search terms that best describe your products and services. Think like a potential customer using Google to find a product they need or answers to a question.

Determining your keywords early on will be a crucial strategy for getting your new website ranking more quickly.

Keep in mind, backlinks must be earned, not bought or created through fake or underhanded means. Doing so could cause your website to be penalized and, ultimately, rank lower in search results. Some SEO strategists attempt to gather backlinks with many different methods, but best practice is to earn backlinks naturally. This is a reason why creating blog posts and using social media to gain traffic to your website can eventually lead to your site growing backlinks naturally.

Search Console also allows you to see information about your search performance. The “Performance” report will allow you to see which keywords you are showing up for, along with how many clicks you get in search, how many people are seeing your site in search, and your average ranking for certain keywords.

Keep in mind that understanding SEO takes time. Even if you launch a beautiful, fast website that functions in a useful and logical way for visitors, don’t expect immediate results.

The less trouble it has crawling your site, the faster your new site will see SEO results.

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