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If your business isn’t appearing in those top 5 positions, or even on the first page, chances are audiences don’t even know you exist.
Focusing your SEO on local markets takes your little fish status out of the big pond and plops you in a more realistically sized pool. Since most small businesses rely on local consumers to grow, the benefits of this approach are undeniable.
In your community, 97% of people turn to the internet to learn more about a local business.
2. Build a Community.
If local searchers aren’t quite ready to seal the deal yet, they will be encouraged by your proximity and optimal availability. Instead of finding businesses that are hours away or require them to blindly purchase online, they can visit you and get to know you as a local.
An increase in relevant traffic leads to a boost in sales. With local customers prepared to buy, showing up as an authority in your area will increase your chances of being the landing spot for their purchase.
Local SEO works to gain preference from these platforms with a more specific target. Instead of competing with the major companies in your market, you’ll be working to stand out in your community.
So how can you get discovered by audiences in your area? It’s time to adopt a local SEO strategy.
72% of local searches resulted in an in-person visit within 5 miles of the user.
Building your rank will allow you to use Google as a free advertisement for your business and gain more valuable clicks than a paid ad.
As we mentioned before, customers are seeing more and more value in supporting the local economy. Beyond this, doing business in your area is often more convenient.
1. Improve Online Visibility.
When you target local consumers, your encouraging web visits from people who may actually come and visit you.
While having this broad reach feels great, the chances of an overseas hit becoming a paying customer are pretty slim.
With local SEO you’ll have two key touchpoints for nearby customers. First, they’ll discover you and stop by. Your business then can provide them with an incredible experience and win them over as a loyal customer or client. Next, when they need these services again, your name will pop up at the top of the search and trigger their memory.
While general SEO focuses on acquiring high rank in niche-specific queries, local SEO pulls geographical location into the equation.
Your clientele will trust referrals more and often find it more efficient to visit businesses within their area to start with.
What Is Local SEO?
Techniques like including location-specific terms in keywords, and backlinking to local events pages will boost your presence in a more relevant area. This will increase your rank position when nearby searchers look for your product or services.
While having more reputable local backlinks is a great way to boost your rank, it also opens the door for supportive working relationships. Refer your customers to their relevant services and they’ll be inclined to do the same.
The first 5 results of Google collect 67.6% of user clicks. This is not including the paid ads featured on the top of the page.
While many of the same principles apply, there will be a shift in keyword use and backlinking to gear towards local audiences and maximize impact in a smaller pool of competitors.
SEO, or search engine optimization, is the practice of setting your website and all of your content up to appeal to algorithms that search engines like Google, Bing, and Yahoo have in place.
Gaining a prime spot on the results page will encourage your audience to trust your business and gain their respect. This high-position also portrays you as an authority for your niche and elevates your level of appeal.
In the current era of business and marketing, data is king. Having proper details and analyzing the same for valuable insights are some of the most crucial ways to take your business to the next level. Local SEO for small business collects important details about how your website is performing and provides you with an appropriate understanding of how you can improve.
Proper SEO efforts allow your business to attain a sustainable competitive advantage that catapults your position way ahead of others in the field.
Chances are high that people are already looking for the product or service that you offer. Local SEO helps you connect with these relevant customers who are in the discovery phase.
Local SEO, also known as Map SEO, is a relatively new form of SEO that has gained momentum over the past few years. It uses links and keywords to optimize your Google My Business (GMB) profile. The various strategies involved in optimizing local SEO include:
In order to prosper, small businesses need to direct their efforts toward specific and relevant marketing practices. Investing in local SEO is a proven way to put your small business in the limelight and attract all the relevant customers.
10. Achieve Long-Lasting Rankings.
Local SEO for small business is key to improving your conversion rates. This is mainly because SEO brings in relevant traffic that is already interested in your product. As a result, the opportunity for sales increases, thus achieving a better conversion rate.
Concerted local SEO efforts are always directed towards bringing in more traffic while improving search engine rankings. This results in improved sales and marketing leads. Better sales bring in more interested customers, thus creating a self-sustaining cycle of business growth.
And ultimately, a user-friendly interface attracts more customers, thus driving profitability.
People searching for particular products with keywords will most likely find your business at the top of search engines. The more they see the results, your brand awareness will increase. This means they are more likely to click your website or look particularly for you in the future.
Think of two companies selling the same product in a particular locality. However, one has an optimized local SEO presence while the other still relies on traditional marketing efforts alone. Which one do you think customers will flock to in this era of digital connectivity?
Now, let’s take a look at some of the most relevant benefits of optimizing the local SEO for your small business.
In this article, we take a detailed look into one specific kind of SEO effort – local SEO for small business and how it can be advantageous for you. Read on to know more!
SEO is primarily about getting more traffic or virtual footfall to your online profile or website. While all the traffic will not convert to sales, it is safe to say the more the merrier. More people visiting your site means the chances of selling your product also increases. Also, increased traffic spreads the word about your business organically.
Since SEO uses relevant keywords for marketing your business, it improves the chances of creating a better reach to your target audience. This essentially means that the people searching for a particular product or service will find your business and be directed to your website or online marketplace.
Simply put, SEO efforts are targeted at driving the maximum amount of traffic to a website by ranking it higher in the search engine result pages (SERPs). In other words, when users search for a particular topic (also known as a keyword), an SEO-optimized website has a better chance of showing in the top results.
6. Bypass Your Competition.
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Though it is not always guaranteed, as long as you keep up all the efforts, you will achieve long-lasting search engine rankings.
At Diving Bell Creative , we understand the importance of local SEO for business success and have been helping companies reach their full potential when it comes to digital marketing. Some of our success stories include Avive Solutions and Sealskin Medical Wrap.
Thus, SEO provides you with measurable data that can be directed towards further improving your bottom line.
According to Forbes, about 30% to 40% of customers find local businesses in their area through maps. Local SEO optimization allows your small business to create strong map visibility and harness this opportunity.
In this era of digital marketing, you must have heard about the term SEO or Search Engine Optimization. But have you also wondered what it is and how it can help your business to grow?
When done right, SEO improves your website’s ranking and puts your business in front of the relevant customers, thus bringing in better sales.
3. Increase Traffic.
A major advantage of SEO is that it is low cost compared to other marketing efforts like advertising. It is mostly free if you can do it yourself. However, if you are not comfortable with your website coding skills and algorithms, your best bet is to hire a small business SEO company to help you out. This is a worthwhile investment towards building your brand.
At its core, SEO is all about marketing your business. As such, the biggest benefit of doing it right is finding more customers. The main goal of SEO is to improve your business ranking in the search results. This, in turn, brings in more visitors to your online business profile, who can be converted to customers.
So, if you are looking to grow your small business, investing your time and resources into local SEO measures is a key success metric.
For most search engines, improved SEO involves a better customer experience on your website. For example, Google is very particular about the kind of information available on a website for it to be ranked higher in its searches. This effectively translates into a website that is user-friendly and contains all the important information for SEO rankings.
Unlike traditional marketing where the impact of advertisements only lasts for so long, SEO results are long-lasting. While you need to maintain all the updated details to optimize your local SEO, once you rank in the SERPs, you are likely to hold that position for a considerable time.
Contact us today to learn more about our Growth Marketing SEO Services and get a free consultation for your business. We are here to help you!