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And without further due, let’s check out my all-time favorite best B2B SEO Tools:
I recommend to everyone to use Ahrefs Webmaster Tools as it is for free and you get some really nice SEO features and most importantly it is an excellent tool to match with your Google Search Console.
Ahrefs Webmaster Tools is the limited version of their paid version and it includes SEO features like monitoring your SEO health, know your backlinks profile and domain rating and see keywords that bring you traffic.
The first on our list of B2B SEO tools and probably the most comprehensive is SEMrush that comes with a free version as well as with paid version.
Given the fact that SpyFu doesn’t have a website auditor, it can’t be a contender for B2B SEO tools by default. However, the data provides great value to marketers seeking to boost their online presence.
This B2B SEO tool is amazing because it helps you to analyze your site health and provide actionable insights to take so you can improve your Crawlability, Site Performance, Internal Linking and fix your SEO mistakes, and more to increase your SEO results.
Like I mentioned Ahrefs comes in two versions, and the first we will discuss is the free version of Ahrefs Webmaster tools that are perfect for any starting SEOs and small businesses to fix SEO mistakes and boost your ranking and organic traffic.
And while the free version is limited it is definitely a great tool to learn how to use as it is a great SEO tool.
Serpstat is one of the first tools I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and with this tool, it is easy to see both organic and paid competition.
Moz SEO software comes with free tools as well to help you with keyword research, link building opportunities, Local SEO, Domain analysis, and something very cool weather podcast of Google Algorithm.
And again, SE Ranking provides a ton of tools you can use for keyword research, website audit, backlink audit, on-page checker, and create a comprehensive marketing plan that brings great results.
You can analyze incoming and outgoing links, find broken links and redirects, consider indexation instructions, and escape duplicate content: Titles, Meta Descriptions, H1 Headers, full pages, etc.
And by providing more resources within your niche, you are increasing your credibility and trustworthiness and gaining higher authority within your niche.
7. NeatPeak Software.
So whether you are a beginner SEO or advanced SEO expert, these tools are among the top B2B SEO tools that help marketers use around the world and my preferred best choice of B2B SEO Tools.
Also, check out our SEO hub page to find all our SEO resources.
The sixth on our list of B2B SEO tools is Serpstat the growth hacking tool for SEO and PPC that comes with a limited free version and paid version as well.
Netpeak Spider is an SEO tool designed for SEO and PPC specialists, digital marketers, web developers, sales teams, and more. Starting at just $19 per month, it’s also a highly affordable option for freelancers and other small-scale businesses.
To summarize it, Ahrefs SEO toolset is definitely a must tool for any webmaster and SEO professional as it helps to rapidly grow websites’ organic traffic, ranking, and lead generation.
While Google Keyword Planner is often the preferred tool for keyword research, that’s not always the best approach when it comes to finding the questions that customers are asking.
As noted in this article, KISSmetrics was able to get over 100,000 monthly organic visitors in less than a year just through blogging and creating infographics (without building one link manually).
Search engine marketers can optimize content day and night, but when it comes down to it – Google does whatever it wants. Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information.
11. Secure Your Site.
Gianluca Fiorelli notes in this article, “Bing is fueling the search of Siri and Alexa, apart from being the default search engine of Cortana. If you calculate how many iOS/OS X, Windows 10, and Amazon Echo devices are used, then you have a rough idea of how Bing could be important as voice search grows.”
The Chinese online market continues to grow significantly each year, and has become the country with the most internet users in the world.
For example, if Google is displaying your product name first in title tags, it likely means that the search engine thinks this is most important to users. Could your other title tags benefit from this change as well? Of course, you’ll need to do some additional research by looking into search queries and visibility around the page, but it could lead to some interesting findings.
Chatbots can improve the user experience, boost engagement, and provide valuable data for SEOs. When thinking about engagement in online marketing, we typically think of a click; however, chatbots take engagement to the next level with an interactive conversation.
According to MarketingSherpa, 44% of clicks for B2B companies go to a homepage, not a landing page. Sure, the homepage is important, but your landing page is where you initiate a relationship.
The ability to understand and interpret SEO data is not only essential to tailor strategies, but it is also a desired employment skill in the marketing industry. 62 percent of CMOs believe digital marketing skills are most critical to their team’s accomplishments; 49 percent indicate data analytics.
24. Set Aggressive, But Realistic Goals.
According to research from Google, 90% of B2B researchers who are online use search specifically to research business purchases. From there, B2B researchers do 12 searches prior to engaging on a specific brand’s site.
In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). With this, you must reconsider the keyword research process.
Our goal is to present ideas, thoughts and opinions related to B2B online marketing, with an emphasis in search, social media, and content marketing. We hope to provide an opportunity to engage in discussion and insight related to our campaigns, initiatives, and research in all facets of online marketing for B2B professionals.
Casie Gillette explains in this post, “Regardless of how much you try to keep yourself in the loop, sometimes information gets to you after the fact. Flexibility is crucial, and the ability to adapt your programs and deliverables at the drop of a hat is key to long-term success.”
7. Make Sure to Leverage Schema.
Gartner research shows, within four years, 30% of web browsing sessions will be done without a screen.
This recent survey reveals that nearly 50 percent of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.
I’d love to hear your thoughts in the comments below, or reach out to me directly via Twitter!
I highly recommend using MozLocal to find opportunities. There is sometimes a lag between business profile submissions and updates on the listing website, and MozLocal makes it really easy to monitor the progress.
“The point is to keep yourself in the know and make sure that the content you’re producing is in line with the rapidly evolving search landscape.” – Stacy Thompson.