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Let’s start with search intent…
That said, a great way to get started with this approach is to use the icing on the cake technique :
Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.
Article spinning, aka content spinning, is where you take a piece of content and rewrite it to create many “new” pieces of content.
Buying links means paying another website to link to your website.
What should you do instead?
This is easier said than done, but there are typically two crucial ingredients:
Check out the resources below to learn more about building links to your pages.
You could easily change the perspective of that post to create multiple unique and valuable guest posts:
Use the perspective technique to create unique variations of a guest post from different perspectives.
Is this more work than article spinning? Of course. But it’s way less work than writing guest posts on entirely unrelated topics because you already did most of the research and hard work for the original post.
You can create this in two ways.
We know this because Google said that links are one of the top three ranking factors. Our study of over a billion pages found a clear position correlation between rankings and backlinks too:
You can identify search intent for a keyword by analyzing the top-ranking pages for the three Cs of search intent:
They can get your site penalized and damage your brand’s reputation.
For example, let’s say you write a guest post entitled “The future of link building.”
1. Buying links.
For example, if we do this for our guide to guest blogging, we see a couple of keywords related to “guidelines”:
First, write in-depth content that covers a topic meticulously. The result? You will naturally include most expressions and long-tail keywords people use to discuss the topic.
As for backlinks, you need them—at least if you want to rank for anything remotely competitive.
The highlighted post has tons of organic traffic and many comments:
Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.
Create content that actually deserves to rank—and demonstrate that fact to Google.
Search intent is the reason behind a search. Unless your page aligns with search intent and gives the searcher what they’re looking for, your chances of ranking are slim to none.
Share this article.
For example, say you’re a dropshipping expert. You might search Content Explorer for “make money online” and see these results:
You can find these pages super easily in Content Explorer, a searchable database of billions of web pages. Here’s how:
Doing this won’t lead to higher-value links than leaving spammy blog comments because they’re still nofollowed. However, people are more likely to read a valuable and helpful comment and click through to your website. That doesn’t lead to direct SEO benefits, but people might share your content and end up linking to you—so it can lead to indirect SEO benefits.
Check out the resources below to learn more about implementing structured data and winning rich snippets.
Following the rules also increases your chances of being included in special search result features and enhancements.
Keyword stuffing is the practice of repeating the same keywords (or similar phrases) in your content to manipulate rankings.
You can also approach the same topic from opposite angles. For example, say you wrote a post about “X Benefits Of Link Building For Startups.” You could flip the script and write a guest post for another site titled “X Link Building Mistakes Startups Make.”
We omitted this advice from our post. So it may be worth adding in for a more comprehensive article that can (hopefully) beat our competitors.
I bet you will outrank the competitor’s page. But the hardest part is to find an SEO writer willing to provide 300 keywords for an article. My advice: be ready to perform CPR on your SEO content writer when giving them keywords.
Now comes the hard part.
This is how it works: You basically look for competitors which rank higher than you do for certain keywords on the SERP (Search Engine Result Pages). You then copy the whole text on that page and invert index it. That means you extract all the words out of that text with line breaks.
William Sen has been an SEO since 2001 and is a Software Engineer since 1996, and has been working as an Associate Professor in Germany for the University of Dusseldorf and Cologne. He has been involved in developing custom SEO tools, large website and software projects. William has a PhD in Information Sciences and has worked for brands such as Expedia, Pricewaterhouse Coopers, Bayer, Ford, T-Mobile and many more. He is the founder of blue media.
Really appreciate your effort to show your hard earned skill to your readers, amazing!
Eagerly awaiting part 2, excellent article.
This is how an inverted index of this article could look like:
But, is it a good idea? I would rather use this method instead: My article “How to use SEO Optimized Images” uses the same black hat SEO technique for images, but turned it into a white hat SEO technique that actually helps your images rank in Google image results.
A little later I tried it on actual Search Engines, and it still works today.
If you mirror a common stock image, Google won’t recognize it anymore. Google still hasn’t updated its algorithm to recognize such tweaks. If you mirror an image, it’s considered a new image.
How To Use This Black Hat SEO Technique.
Create a unique text containing all these words. So, understand this: usually an SEO content writer gets around 4-5 keywords that need to be embedded into the text.
All below black hat SEO techniques below still work like a charm. And still, if you are considering using these methods, do it on a site that has no business value. It’s like gambling — you can lose everything, and there is no guarantee that Google will not find out about them one day and ban you from their result pages. Be careful.
Disclaimer: all information in this article have been provided without liability or any kind of proof – it is all based on my personal humble opinion.
The effect is the same with a little more effort. It’s worth looking into it.
Interesting insights. Do you provide any unethical SEO services?
This is a very specific and rare and scientific black hat SEO technique that deals with the core algorithms of Google, and it’s very unlikely in my experience that Google will ever find out about it. And even if it does, I highly doubt that it will be able to determine if you have been using this technique or not.
I have been using black hat techniques on different experimental sites for quite some time. None of these sites were actually of any importance, and none of them belong to clients. Call it a hobby or just curiosity.
Breaking Google Laws is not considered illegal, because Google is not the government and thus cannot tell you what you can or can’t do on your website.
Hey william, Good information got me but fully explain how to do black hat seo and how to do white hat seo and just got result on site fast.
Incredible Black Hat SEO Techniques that Still Work Today.
Tell us more about your business and we’ll tell you how we can help!
I developed this method in the Technical University of Cologne in Germany during my PhD studies in information sciences — part of my research was about search engine data structures, and algorithmic patterns of search engines, and then it came to me — this could be the perfect black hat SEO technique for manipulating the search engine algorithm!
Chances of Google Busting You.
And while you’re at it, live here, enjoy life. Ah yes, the visa problem if you’re not from around here. I can’t help you with that — but wait: you’re a black hat SEO! You’ll find a way, I’m sure.
However, if Google catches you, they might take your website from their result pages. My suggestion for you is to never ever use SEO black hat techniques. But as I remember another famous black hat once said: “if one is to understand the great mystery, one must study all its aspects”.
Chances of Google Busting You.
How you should perform backlinking in 2022, and what you should avoid at all times!