BEST DO IT YOURSELF SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Here’s how to set up a Google Analytics account:

Include a primary long-tail keyword naturally in the text. Don’t practice “keyword stuffing.” Search engine algorithms don’t react positively to the overuse of keywords.

An SEO audit shouldn’t just include your website, though. It should also encompass your competitors’ websites so that you can get a better idea of their share of your industry’s search volume. Our domain overview tool highlights your main organic competitors, websites competing in your field to get traction online. This lets you identify potential areas for growth and can serve as a source of inspiration.

Set Up Search Analytics.

Here’s how to set up Bing Webmaster Tools (Bing’s version of Analytics):

Keywords are at the heart of a strong SEO campaign. These are words or phrases that searchers plug into a search engine like Bing or Google that bring them to your site. Identifying target keywords that align with your website content and match your target audience’s search intent is critical. You can use a keyword research tool to learn which keywords perform best.

Choose secondary keywords that logically complement the primary keyword. So, if you’re creating a webpage about root canals for a dental website, a primary keyword might be “root canal,” and a logical secondary keyword might be “cavities.” For future content, you can also consider building out content pages for these secondary keywords and then providing internal links to those pages.

If you’re refreshing content, make sure that your new content is uploaded to the existing landing page or remove the old content before producing your new page. This will help you avoid duplicate content, which can harm your Google search rankings.

SEO is all about improving your website’s search engine ranking. The first step is figuring out your baseline: How visible is your website now? Domain Overview gives you the answer. SEMrush lets you see how visible your domain is on mobile and desktop devices, and you can get an overview of both organic and paid traffic (e.g., from pay-per-click ads on Google). The comprehensive reports even cover metrics like backlinks.

Other tools that marketers can use to set a baseline for their search position include those offered by Google and Bing. Below, we offer a step-by-step guide to track your domain using one of these analytics tools.

3. Publish Optimized Content.

Include at least one piece of “rich” content, like an image, infographic, or video. Search engines recognize that this adds value to the content and will rank the page higher accordingly.

We also offer tools to see how your site performs for your keywords and content. You can see related keywords to help you decide which ones to target with future blogging efforts (particularly any that might be low-hanging fruit for a quick win in rankings).

Once you have the basics of SEO down, you can decide later if you want to take your optimization to the next level by bringing in a dedicated SEO professional. For now, here are the six steps you should follow to get results with DIY SEO:

Include the primary keyword in the title as an H1 heading.

1. Set Your Organic Search Baseline.

Once you’ve identified valuable keywords, you can start crafting high-quality content that will make up a heavy portion of your content marketing strategy. Are you wondering how to do your own SEO content? Follow these basic rules:

Search engine optimization ( SEO) is a valuable marketing tool that drives organic traffic — meaning potential clients — to your website. SEO is a must, particularly for small business owners and those running ecommerce sites. If you don’t have an enormous marketing budget to devote to hiring SEO experts, don’t stress: There are plenty of straightforward SEO tricks you can implement and easy-to-use tools to help you.

Content aside, your DIY SEO strategy also needs to take technical issues into account. This technical SEO checklist is a great place to start. For example, you should make sure you’re using HTTPS, a known ranking factor in search engines. This offers encryption that keeps data passed through your site secure, including potentially sensitive customer data. The aforementioned guide also advises on how to improve page speed, fix crawl errors, and more.

Consider using any plug-ins available to optimize your content. For instance, WordPress offers many plug-ins that can help you enhance your on-page SEO efforts.

Search engines prioritize content that is valuable to the end-user. Google has even established loose criteria to assess value, the EAT principle: expertise, authority, and trustworthiness. Backlinks (links from other websites to your own) help establish your EAT. Links from high-authority, high-traffic domains are the most valuable and worth pursuing as part of your digital marketing strategy.

A sound SEO program relies on keyword research to:

If you are stuck, ask questions in one of the many SEO communities. Google’s Webmaster Forum is a helpful place to start. Participants include Google employees, SEO professionals, marketers, and developers. Other popular forums are WebmasterWorld Forum and Moz’s Q&A Forum. Facebook and LinkedIn also have SEO communities.

Link acquisition, on the other hand, involves:

2. Master Keyword Research.

Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.

Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.

Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?”

Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.

Social media enables you to connect with your audience. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it.

Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above could be a common-sense tweak: “Women’s Shoes – [Your Site].”

10. Read SEO Posts.

Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name. This can result in title tags such as “Women’s – [Your Site].”

Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.

In Google Analytics, go to Acquisition > All Traffic > Channels . Click on “Organic Search” and then change the Primary Dimension to “Landing Page.” You can then analyze your SEO performance.

Content marketing for SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links.

7. Boost Link Equity.

Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.

“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs.

Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.

Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.

You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly.

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