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Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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You’d be surprised how many Ecommerce sites still don’t do this.

I see lots of Ecommerce stores who also sell on Amazon using the same product descriptions on both platforms. Which version do you think is going to rank?

Ecommerce websites are particularly prone to a certain few “technical” SEO issues.

Getting Started.

Bad structure = homepage > category > category etc.

Here are some resources to help you with that:

This brings more traffic. Which results in more sales.

The next step is to internally link from that content to one or more pages you want to boost.

Let me give you an example for The Malt Miller.

But I do understand that this can take forever, so here’s a quick trick:

Product Pages.

First things first…

So filter for these in your spreadsheet, and let’s get to work.

But I know what you’re thinking:

Copy and paste 3–10 of the top ranking product or category pages into the Content Gap tool and use these settings:

Part 3: Technical SEO For Ecommerce Sites.

Not sure who your sitewide competitors are?

Let’s take a look at the top ranking pages.

85 meta titles and descriptions. Done.

Link intersect will then show you which sites are linking to those competitors.

But while this is a good rule of thumb (especially for smaller ecommerce sites), it’s not always possible.… especially with large sites.

As the website owner, you want the user to be able to quickly identify key pages and the relationships between the pages.

What does that mean? Mobile optimization isn’t just a nice-to-have, it’s a must-have for any ecommerce website.

Step Two: Clean up URLs.

Now, You’re Probably Asking Yourself: What Is the Difference Between Short-Tail and Long-Tail Keywords When It Comes to Ecommerce?

Here’s an example of review schema markup from the SERP view:

Step Three: Use your short-tail keyword terms (as discussed above) to decide what you want to name your category pages.

Here’s an example of aggregate ratings on the backend:

But how and where do you link on product pages? Here are a few options:

Figuring out what and how to canonicalize your ecommerce site is one of those mundane parts of maintaining a website that no one warns you about.

If you have expired products that may be back in stock down the road, leave those pages up.

Meta Description.

Here is an example of action words being using in the meta title:

Step Five: Canonicalize products.

Step Four: Once you’ve built out your keyword buckets, start categorizing your keywords based on informational keywords that would make for great blog posts and purchase intent keywords that will drive conversions.

Redirecting users with a 301 redirect – or, permanent redirect – is the best route to go.

Before Building Your Navigation and Site Structure, Walk Through This Mind-Mapping Process.

But the reality is, you need to optimize your ecommerce website for SEO to target the right buyers.

Finally, I’m greeted with 5,857 items to choose from for my “Women’s Sneakers & Athletic Shoes” category.

Animoto found that 73% of consumers were more likely to buy a product or sign up for a service if they watch a branded video that explains the product.

However, infinite scrolling can negatively affect SEO for usability on desktop and mobile.

I try to steer clear of 302 redirects – temporary redirects – mostly because it sends us 0% to the new page.

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