BEST FREE SEO ANALYSIS TOOLS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Here’s a breakdown of 10 of the best free SEO tools and software.

Rank Math is a WordPress plugin that helps you optimize your website content. It lets you add meta titles, descriptions and structure your data more easily. Simply download and install this plugin to your WordPress website to begin using it.

An often overlooked tool, Bing Webmaster also has a full suite of analytics to help you analyze your website and search analytics. Create your free Bing Webmaster Tools account, add your website and verify your ownership of the site. Then create or upload your sitemaps. Once complete, you’re able to start optimizing your site and its content using Bing Webmaster Tools’ features and suggestions.

Rank Math Plugin.

To know if your SEO efforts are working, you need to analyze your site’s findability to see where your traffic is coming from. You may notice a spike in traffic after making post optimizations, but that traffic could be coming from another source like social media. Google Analytics provides you with in-depth details about your website visitors, as well as real-time activity.

When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site.

Bing Webmaster Tools can provide useful keyword research, reporting, and can crawl your website to identify issues. It’s a good way to get a virtual second opinion on your site or find any new information that Google Search Console didn’t reveal.

This tool gives users a taste of what Ahrefs’ full tool can do and is perfect for people who want to explore some industry keywords. In addition to the keywords, you can also see the top 50 questions related to that keyword.

Google Search Console (GSC), previously known as Google Webmasters, helps you understand how Google crawls and indexes your site. To use the Google Search Console, create an account and add your website as a property within the account. Once you’ve added your domain, verify you’re the site owner before you can access all of its features.

The Yoast plugin allows you to improve and modify your content in three ways: SEO, readability and social. With Yoast, you can set meta descriptions, titles, canonical URL, and label index/no-index pages and other backend settings on your site. This plugin will assign every post a readability score by measuring sentence and paragraph length and other criteria. And Yoast also has excellent features to help you improve the shareability of your posts on social media.

Yoast SEO Plugin.

As the name suggests, Google Trends helps you track the popularity of topics and trends in your industry over time. Use this tool to identify current trends and use that information to craft a timely and relevant content marketing strategy.

Like their Keyword Research tool, Ahrefs Backlink Checker is a free version of their full tool that shows you the top 100 backlinks to any website you search. To use this tool, enter a URL into their search bar and you’ll see the site’s domain rating, the number of backlinks, and the number of referring domains.

When you do your keyword search, you’ll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. The tool will also provide you the average number of backlinks that a site should have to rank for that keyword.

There are several features to highlight about Google Search Console, one of which is that it can help you diagnose technical errors on your website. It can also help you understand what keywords or content are ranking for your site.

Google Search Console.

The SEM Rush’s Backlink Analysis and Link Building Tool provides you an in-depth look at your backlink profile. The free version limits you to 100 domains in the Link Building Tool but you’ll be able to identify your referring domains and backlinks overtime, including gains and losses, and your backlink authority score. The tool helps you identify areas to improve your link building efforts or where you can gain more visibility online.

The Yoast SEO plugin makes it easy to optimize your WordPress site and identify gaps in your content. If your site runs on WordPress, install and activate the Yoast plugin to begin.

This free tool is great for some light backlink checking as well as analyzing your competitors. Even though you’re limited to viewing 100 links, it’s still a great place to start. You’ll see the total number of backlinks, links from referring domains, the site’s Domain Rating, and its URL rating.

Similar to the other tools mentioned above, SEM Rush has a free version of their robust tool. Not just for link building, SEM Rush can provide help with keyword research, on-page SEO audits, content optimizations, rank tracking and much more. Create a free account and access these features.

Google Analytics lets you see how people interact with your website. Using Google Analytics, you’ll be able to see how many people are visiting your site, where your traffic is coming from, how long people are spending on the page and so much more.

This one I used to optimize my meta tags.

Thanks Kaya. Great suggestion! I might add open link profiler when I update this post.

I’m not questioning that there are some great tools here, but a lot of them need to be paid for before they actually become usable.

I only had a list of 25 to work with. So I had to limit them to Google-focused tools.

You’re welcome, Rafia. I actually didn’t know SimilarWeb had a browser extension.

You need to be careful with Lighthouse Chrome extension. For measuring performance in “throttling mode” your computer power and use part of it. This means that for performance check for some specific site you will receive a completely different result. Another issue – you know, it’s an extension … and probably not the only one installed in your Chrome. Each of those installed extensions may have an impact on performance result, because of javascript injection. The results returned from pagespeed insights or web.dev are much more reliable than from extension (even if they return different values).

Great post Brian – I’m trying to find a cheap/free rank tracker that will just give me a couple of hundred keywords, something no-frills is fine. I’ll check out some of the suggestions here – cheers!

Thanks, Brian, I was looking for a good keyword tool that provides accurate competition volume. Sometimes I find tools to be inaccurate.

You’re welcome, Liton.

Some of the tools you listed here I don’t even know about.

You’re welcome, Tom. And thanks for the update.

Great article on this I find Yoast to be effective on sever of the sites I work on. And Uber Suggest for sure is one of the most valuable tools when looking for a free SEO tool its incredible as a free tool.

Agreed. I tried to limit this list to 100% SEO-focused tools.

Thanks for this impressive list.

The best feature of this is pixels counting of meta tags.

Hi Brian, I loved this blog. I used some of the sites from this list but I didn’t listen the name of some of sites at all. Thanks for this informative article. I will check all of these sites.

Hey Elena, you don’t really need to submit websites to search engines anymore.

I’m not sure how you can call half of these free when all the free version gives you for example is like the first 5 keywords that would have been exactly the same in Google’s own Keyword Tool.

Thanks Katarzyna. I haven’t tested out Nightwatch in a while.

it’s fantastic that Seobility made it on your list!! Thank you so much!!

I haven’t heard of that one. I’ll check it out.

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