BEST LOCAL SEO TECHNIQUES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Less expensive than most of its counterparts, Moz Local will ensure your business listing has been verified on Google and Facebook, and distribute your listing across the search ecosystem.

This desktop program crawls websites’ links, images, CSS, script and apps from an SEO perspective. Curious if you have any 404’s? Wondering about missing meta descriptions or H1’s? Screaming Frog will analyze up to 500 URLs for free and offers an unlimited paid version for $200/year.

Consider sponsoring a webinar or meet-up, hosting a community event, promoting something local you love, and building relationships with prominent people and influencers. Additionally, learn to feel comfortable reaching out to partners to see if they can feature you on their partner directory.

Make it easy for your prospects and customers by making your site mobile-friendly.

For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google, Trip Advisor, and more.

2. Screaming Frog.

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.

Although external links pointing to your site are ideal (which I’ll discuss soon), adjusting your internal linking structure will also boost your SEO rankings.

Don’t just do this for the SEO, either. By having reviews and keeping your contact information and operating hours up-to-date, you’re improving the experience for potential customers to find you. Finding current information is important to consumers, now more than ever, due to 2020’s disruption in consumer shopping behavior and business operation.

To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.

Avoid the common mistake of only including the NAP within an image — images can’t be crawled from search engines like HTML text. The most common location for the NAP is in the footer or header of the site.

For example, if you’re a local security company and you’re trying to attract businesses that are new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.

Google considers content shared on social media more important now than ever before.

Google continues to get smarter, which means content creators are now able to truly write for users, not search engines. But while writing about general topics will attract a wide crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience.

Some of the most common ways people will use your site in a mobile environment is to look up reviews, find directions to your location, and search for contact information. In fact, “near me” searches on mobile have increased 250% since 2017 (Think With Google).

Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

1. Whitespark Local Citation Finder.

Ahrefs also offers competitor analysis, keyword research, and insight into the anchor text other websites use when backlinking to your site.

With local SEO, businesses can use this to position their products and services to local prospects and customers who are searching for them.

BrightLocal is a comprehensive SEO tool suite specifically built for local business marketing needs.

To help you optimize your business for local SEO, we’ve created a comprehensive guide, which will cover local SEO tips and tools.

Whitespark knows this realm well — really well. Whitespark offers local listing management, recommends where to list your business, examines your competition, and robustly builds and monitors your citation growth for better local search rankings.

It’s also important you avoid duplicating content across multiple location pages. For single location businesses, create a locally descriptive About Us page. You’ll get big time bonus points if you add a Google Map to your website on your respective location page(s).

By the end of the guide, you’ll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which products or services they’re going to buy.

11. Get inbound links with relevance and authority.

To learn more about using Google My Business, check out our full post here.

The tool can help you generate and monitor reviews on local sites, understand your local search performance, and analyze nearby competitors.

Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you’re having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.

Now that we’ve covered how to optimize your business for local SEO, let’s explore some useful tools you can leverage to improve your ranking in the areas where it matters most.

Why does internal linking matter? It does the following:

You’ve got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). This should be included as crawlable HTML text on your site.

Discrepancies like misspellings, abbreviations, lack of suite number or wrong phone number can be problematic.

Local SEO is an important part of any SEO strategy for local businesses. If you have a storefront or service area, local SEO will help your audience find you when they search online.

An online review is almost as powerful as a personal recommendation. Of course, you should allow your customers to rate their experience with your products.

If you haven’t done so already, now is the time to open Semrush's Keyword Overview Tool and perform a detailed local keyword search. The tool will provide you with all the insights you need at this stage: which keywords are more relevant to your business, their estimated value, and the current competition to rank for them.

The importance of Google My Business has been covered enough; now it’s time to claim your listing and start cashing in on all those local leads.

Voice Search is another topic that's been previously discussed in-depth and represents a valuable opportunity for local SEO. As this is still a fairly recent technology, the competition might not be as high.

Consider queries with a geographical qualifier, like “hotels in New York,” local SEO solutions allow you to take advantage of opportunities resulting from these types of local searches.

No. 7: Interact with Your Customers Online.

A Google My Business account increases your business’s online visibility almost immediately by making it show up in listings where you otherwise wouldn’t pop up. You can follow Google’s instructions to set up your account, but make sure not to miss these key steps:

If all this sounds like a dream come true, read on to learn about 11 local SEO solutions that you can implement right now.

Encourage happy customers to leave reviews via post-purchase emails or by actively showing your appreciation by promptly replying to positive reviews. Monitor and resolve issues resulting in negative reviews. Ask yourself if the customer is speaking half-truths or if a refund should be issued.

Simple things like broken pages, missing title tags, and confusing internal links can significantly hurt your rankings. Run the Site Audit Tool for a list of top errors and larger issues to fix.

Semrush has already delved deeper into geotargeting for local PPC in previous articles. However, it’s worth mentioning the opportunities offered by geofencing.

Your posting schedule needs to encourage customers to interact with your page, so go ahead and ask your followers for questions and feedback, host contests and giveaways.

The advice here is to make good use of structured data. Consult the Keyword Magic Tool to discover and target long-tail keywords and make your content sound as natural as possible.

Take full advantage of the Listing Management Tool to check your online reviews in the Reviews tab.

By setting up the Link Building Tool and hunting for prospects, you’ll obtain a list of other businesses you can reach out to in order to gain new links.

When building your local SEO strategy, it’s important to leave no stone unturned. In this guide, I'm going to provide you with local SEO solutions to ensure your site is online and visible to users:

No. 1: Create and Optimize a Google My Business Account.

After you have identified keywords that you'd like to perform for, you're going to want to track them. You can do this in a few ways; Semrush even helps make it a bit easier for you.

Once you have done the initial work of gathering information for your Google My Business page, an important step in your local SEO strategy is to submit the same information to online business directories such as Yelp, HubSpot, TripAdvisor, etc.

First, the Position Tracking Tool allows you to track and compare multiple geographic locations or devices in a single project. You can easily handle local SEO tracking and even see how your competitors are doing.

It is a lot of work, but take a look at how each social platform can help your local SEO efforts:

Your social media communication needs to be consistent with all other channels your business uses, including your website and your GMB profile.

Imagine if a customer walked by your store and saw the same arrangement of the same products every day: they would not come in.

Every time you do reply to reviews, remember these tips:

11 Key Solutions for Successful Local SEO.

You'll be able to track performance for your posts as well, including a whole host of engagement metrics:

A ‘local search strategy’ is an umbrella term that stands for multiple solutions to increase business visibility. These include claiming a business listing to appear in a local search on Google, managing online ratings and reviews, starting a locally-focused social media campaign, and so on.

Don’t forget to check your mobile stats by adjusting the settings and crawling the mobile version of your site.

You can also check out this guide on broken link building. There are some useful tips to add backlinks that could help improve your site's authority!

Why not both? As a small business, you can take full advantage of the geographical proximity and familiarity you share with other businesses in your area. Local link building is synonymous with community engagement.

Other social media platforms go in and out of fashion daily; the list is long: YouTube, Pinterest, Snapchat, TikTok, LinkedIn, etc. Choose whichever one best fits your brand image.

Reach out and make connections with other players in your area and directly ask them to link to your website. This is the fastest way to gather many high-quality backlinks and send out the strongest link signals to Google.

Semrush has already addressed what local SEO is in previous articles. In short, these strategies prioritize optimization for location-specific SERPs. Because of all the information available to search engines to evaluate content rankings, the user’s IP address and geolocation are extremely relevant factors.

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