BEST ONLINE SEO CERTIFICATION

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Results and experience will speak much more to a potential client than a certificate badge on your site. As an experienced agency, focus on writing client case studies that highlight your experience and skills.

Be skeptical of anyone claiming to be a "Google Certified SEO Expert". there’s no such thing. SEO certificates all come from third-party platforms.

You can be a successful SEO agency with or without a certification.

5 Best SEO Courses and Certificates:

In this article, we’ll be diving into both those questions, as well as listing the top 5 SEO certificates and courses available.

In the first module, you’ll learn how to find the right SEO strategy for your business. SEO isn’t a "one-size-fits-all" strategy. You need to figure out what will work best for your business type.

If you’re looking to understand the basics of SEO, start here.

The Inbound Marketing Course helps you establish these fundamentals.

SEO is more than tactics like link building and keyword research. You also need to define your audience, the stages of your funnel, what your end goal is.

Google Analytics is one of the tools you’ll use daily to track your website performance, and thus, one you should master.

Should you get an SEO Certification?

The course is a total of 3.5 hours of video content and breaks down the essentials of SEO. He goes into specific tactics, from link building to on-page optimization, as well as what the day-to-day of an SEO looks like.

He launches a paid course each year, but his free content is also packed with value-bombs for learning SEO.

However, if you’re just starting your SEO career, courses and education are a great way to break into the industry and grow your business.

While this isn’t necessarily a "course", you should watch Brian Dean’s YouTube videos on SEO.

1. Moz’s Free SEO Course for Beginners.

The short answer is: it depends.

Brian Dean of Backlinko is a well-known SEO expert. His Youtube channel has some of the best video content for learning SEO.

Specifically, I recommend watching his full playlist on Advanced SEO Strategies and Case Studies. He’ll walk you through keyword research techniques and backlink building, all while including data from his own SEO campaigns.

Google does offer certifications for Google Ads, Display, AdSense, Google Analytics, and a list of other courses. Some of these are beneficial to complete as an SEO, but we’ll discuss those more later.

Get started with a sample of the course by signing up for the free mini-intro course to see if it’s the right fit for you.

Why We Chose It: We picked The Blueprint Training because it gives you in-depth knowledge on building your own SEO agency or content marketing business.

A free course from digital marketing company HubSpot.

If you click on the SEO section, you’ll see 20 different course options made up of multiple video lessons. For example, Content Marketing and SEO Fundamentals with Eric Enge is made up of eight lessons and takes about an hour to complete. Some courses are longer and shorter and cover various SEO skills with different instructors.

Why We Chose It: We like the Beginner’s Guide to SEO from Moz because it is a free, easy-to-follow course that teaches you SEO basics and comes from one of the most recognized brands in SEO.

Expensive price tag.

Best for Beginners : The Beginner’s Guide to SEO.

Semrush is a major software provider for the SEO industry. If you work in SEO, you likely use Semrush or a competitor to track search positions for the keywords that matter most to your websites. You can learn how Semrush works and a whole lot more in the free Semrush Academy.

For those who are willing to make a major financial investment, The Blueprint Training is an SEO course that gives you the skills to do SEO for yourself and for others as a business. Whether you want to impress your employer, take on new clients, or start an SEO agency of your own, this course could be a good choice.

Moz is a well-known name in the SEO industry thanks to its SEO rank tracking platform and a plethora of search engine optimization resources, including a blog, videos, and other educational content.

Instructor Ryan Stewart has a good reputation and the course earns mostly positive reviews online. In the end, you’ll be the SEO master of your community and ready to go on to build traffic and take on any search-related challenge.

Run by a highly respected SEO company.

The Beginner’s Guide to SEO.

SEO Training Course.

Course content is nearly all text.

Provided by a major name in SEO education.

Best for Advanced Training : The Blueprint Training.

Why We Chose It: We chose the SEO Training Course from HubSpot Academy because it’s a free course based on actual experiences building a blog that ranks #1 on Google.

Moz’s course is easy to understand and you may be able to complete the entire thing in just one or two sittings. If you like what you learned, there’s plenty of additional free SEO content to build your skills in the resources section of the Moz site, all of which are linked to from the course.

HubSpot’s course does a very good job, considering it’s just an hour long. That may not be enough for some professional marketers, but it’s a good primer for those new to SEO for business. If you already use HubSpot or have an account on HubSpot Academy, it’s easy to sign up and take other free courses that cover many related topics.

Real-world examples on ranking high on Google.

Course may contain beginner-level content for experienced digital marketers.

Compact enough to complete in a single sitting.

Best Overall : Search Engine Optimization Specialization.

Account required to take courses.

Course promotes Semrush software.

While Semrush Academy is somewhat promotional of the paid Semrush platform, you can take the courses for free after signing up for an account. You never have any obligation to buy anything from Semrush.

Heavily promotes Moz Pro subscription.

A skill-oriented course that commonly leads to new careers and pay increases.

Free online course made just for beginners.

SEO (search engine optimization) courses help you learn the ins and outs of ranking on the first page in Google and other search engines. The best SEO courses teach you what you need to know to boost website ranking.

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