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Price: Starting at $25 USD per month for 30 tracked keywords, to $98 USD per month for up to 1,000 tracked keywords.
Paid SEO tools abound, and not all of them are created equal. That’s why we’ve picked our 12 favorites. If you’re going to pony up for a premium account, it’s hard to go wrong with these tools.
Long Tail Pro lets you enter a seed keyword and delivers up to 400 long tail keyword suggestions within seconds. You can filter results by CPC, rank, search volume and advertiser competition. The tool also allows you to examine your competitors’ keyword strategies by looking at the keywords they rank for. And you can measure your progress with a daily Rank Tracker tool.
Price: From $39 USD per month for 10 keyword searches per day to $149 per month for unlimited keyword searches.
There are a lot of great free SEO tools out there, and a lot of them provide powerful insights to get your content ranking. But if you’re willing to splash some cash, you can delve even deeper into your SEO analysis.
SECockpit pulls data from some great keyword tools to give you a broad keyword analysis from a variety of sources. You’ll get keyword ideas and metrics from Moz Semantic and Searchmetrics, Google Suggest, Google Adwords, Google Related Searches and SEMRush’s Amazon and YouTube Suggest. You’ll also get search trends for every keyword idea, with data from Moz and AdWords. Best of all, SECockpit lets you organize your keyword ideas into folders and export keyword reports.
Serpstat gives you all the familiar features of a good keyword research tool: long tail keyword ideas, keyword variations, CPC and competition data for each keyword and an analysis of search trends. What we like about it is the ability to target specific countries and languages, and to determine which pages on your site are most relevant for particular search queries. You can even measure your page’s relevance against competing pages and see which relevant keywords your content is missing.
Price: From $69 USD per month for 4,000 queries per day up to $499 USD per month for 12,000 queries per day.
Find new keywords, fix technical SEO issues and keep an eye on your competitors.
1. Long Tail Pro.
Here are some more actions you can take with Keyword Hero:
Examples of what you can do with BROWSEO include:
GrowthBar is a Chrome extension that can help you perform keyword research, competitive analysis, and track SEO rankings. With the GrowthBar, access data points about any website directly from the search engine results pages. This allows you to assess your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them.
Other notable features of Screaming Frog SEO Spider are:
Here are some of the other things you can do with Bing Webmaster’s SEO tools:
Price: 14-day trial for any plan, Free for Little Hero, $9/ mo for Big Hero, $49/ mo for Giant Hero, and $149/ mo for Ultimate Hero.
Here’s what you should look for in Google Trends:
SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. SEMrush offers numerous resources, one of which is the SEO Toolkit.
Your analysis will also come with tips on how you can improve each of these SEO elements. In addition, you can:
What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are.
AnswerThePublic is a search listening and keyword tool that listens to autocomplete data from Google and other search engines, and then provides you with a list of phrases and questions that people are searching for around your keyword. This allows you to craft your website and content to your audience to increase traffic and conversions.
Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. (It could take hours or days to manually evaluate the same URLs.)
HubSpot’s marketing software doesn’t keep SEO in a silo. This tool works in conjunction with:
Additionally, Seolyzer can help you:
Sometimes you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.
If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool.
Price: $119.95/ mo for Pro, $229.95/ mo for Guru, or $449.95/ mo for Business.
Some of Ahrefs’ main features are:
Google Search Console has a number of tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.
SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export.
The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads.
Here are some more key features of GrowthBar:
Each report is divided into sections to help you easily analyze your site and identify targets for optimization. Here are a few features of the report:
No matter if you’re creating your first content strategy or you’re an expert in all things SEO, HubSpot’s SEO Marketing Software gives you the tools and the confidence to rank in the SERP and report on your performance.
8. Moz Pro.
Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.
Seomater is an SEO auditing and website crawling tool. It assists with technical SEO analysis and SEO on-page optimization testing. Once the tool crawls your site, you’ll receive an SEO report that explains your website’s various SEO-related elements including internal and external links, backlinks, page quality and speed, social media, organic presence, and more.
Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.
Toolkit allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more.
Traditional SEO tools like the ones we’ve already discussed are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore untapped potential that can yield a large keyword landscape for your website.
Here are some more advantages of using Seobility:
Moz Pro also includes:
The Free SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against the competition.