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Yelp, Yellow Pages and HomeAdvisor provide varying levels of success for small businesses when it comes to lead generation. However, in your local market, these business pages may rank highly on the first page of Google.
One of the insider tricks we use is creating a page for every service you provide and for every problem you solve. For example, you might provide a video inspection service of the customer’s sewer system. This deserves a page. You also need a page about “backed-up sewers.”
Establish Yelp And Other Online Profiles.
While you won’t appear at the top of the maps immediately, you have to set up these listings in order to have a chance. As you walk through the other promotional steps, this maps ranking will also improve.
Hopefully, you will be too busy to frequent your local Chamber of Commerce meetings. However, this is another relevance signal that sets your business up as a leading local business.
Why? Because some customers might be searching for a video inspection service, and others might be searching for how to solve a problem. You will want a page for each. This method not only helps you better match your customer’s intent but also helps you optimize your site for plumbing-related keywords.
Most small business owners won’t take the step of investing in their local Chamber. By doing so, you are setting your website apart and giving it a major advantage.
One of the best things you can do is to invest in local ball teams and the arts, where the campaign will give you online exposure. So the next time the Little League team comes knocking, ask them if your business will be featured on their website. If they can make that happen, it will likely be worth your investment.
As you begin, focus on the one city where your map address (see below) will be located. Make sure that the title of your home page includes that city name and the word “plumber.” All your inner pages should also include that city name as well.
Finally, your unique selling proposition (USP) should be provided in clear, bold letters, making it easy to understand why customers should come to you instead of the competition. What makes your business different? Is it the level of experience? The quality of your customer service? Make sure your clients know why your company is the best.
Make sure that you provide at least 500 words of informative content on each page and present your business as the ultimate, easy solution to your client’s needs.
These local directories aren’t likely to send you much business, but they help create those local relevance signals.
Once you get your maps set up, make a point of asking every customer to review your business. Reviews are everything in the online world, and you want as many positive ones as you can possibly get.
Build A Site With A Clear Call To Action.
Search engine optimization (SEO) offers a unique advantage for local service businesses. Just like the phone book of yesteryear, SEO allows the small business owner to intercept the customer at the bottom of the sales funnel, right when the customer is ready to buy.
Sponsor Good Causes.
We’ve noticed that sites that invest in their local communities tend to perform better in the search engines. The local presence translates directly into a stronger online presence.
We constantly see websites where the phone number is below the fold of the website. This means that the user has to scroll down in order to see the phone number or contact the business.
Single-page websites are a thing of the past. Both your customers and Google want to see a website that demonstrates authority and depth in the niche.
After you have secured first-page visibility in the search engines for your main city, you can look to expand to other cities as well.
Make sure that you have a phone number at the very top of the site. Ideally, it should be clickable so that mobile users can easily call you with one click. Some customers will prefer to email you. You should provide a contact form that collects their email and phone number, allowing you to call them back quickly.
Join Your Chamber Of Commerce.
Get Into The Maps.
We normally recommend setting up free business accounts on Yelp, YellowPages.com, HomeAdvisor.com, Porch.com and Angie’s List. If your local TV or radio stations offer any free directories, it makes sense to list your business there as well.
Every plumber we have done SEO for wants to target every city they can. That can be done, but it must be done properly, or it can slow the ranking process.
Google Maps is one of the biggest revenue drivers for local plumbers. Make sure to set up a local Google My Business profile with multiple images and a strong description. Then, do the same for Bing and Apple Maps. While the customer won’t be coming to your location, these geographic data points make all the difference in anchoring your business locally.
Put Your City Name In The Page Title.
In this article, I’m going to walk you through how plumbers can improve their SEO and take advantage of this constant stream of customers.
Create A Page For Every Problem You Solve.
What technical aspects of the website will you audit and fix?
Improve your rankings:
a. Monitoring any changes with keyword rankings, organic traffic, calls, and leads.
a. Build, manage, and maintain your social media profiles such as Facebook and LinkedIn.
If you’ve been thinking about hiring a plumbing SEO company, we’ve gathered some FAQs around the subject along with the top seven businesses that may be able to help you increase your online presence and outrank your competitors on Google. Keep reading for a full overview or navigate to the section you’d like to know more about.
Have you asked why or how they choose your site’s target keywords or a similar question about their process? Was their response helpful? If they keep you in the dark about their SEO process and the techniques they use, that’s a sign the company either doesn’t know what they’re doing or that they may not be engaging in SEO best practices.
Website redesign services.
c. Backlinks for Google My Business page.
Has the SEO company met your goals? Have they taken a proactive role in assessing your SEO campaign’s effectiveness?
What services do SEO companies provide?
a. Plumbing & HVAC SEO will completely revamp your site or build you one from scratch, depending on your needs.
As you can imagine,
a. Automated marketing follow-up after a job is complete.
SEO services offered:
? In that case, you might be better off finding a specialist in that industry.
Many companies that focus on SEO strategy will begin their strategy with a full audit on your current site and its opportunities for optimization. This audit evaluates the site’s architecture and the actual content on each web page to measure the effectiveness of your keywords (or lack thereof) and coding structure. Essentially, the company determines the strengths and weaknesses of your current online presence and teases out information about what’s working and what’s not.
They don’t have any advice to make your site better:
v. Your listing will be built out with photos, videos, special offers, etc.
There is no one-size-fits-all answers for your particular company and its goals, but an SEO company can make you a customized plan to develop online visibility and brand awareness.