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Here are OptinMonster’s picks of the best SEO plugins for WooCommerce.
It’s a lightweight theme built for speed, with Astra your page will load in less than half a second.
The Broken Link Checker plugin can help you find broken links so you don’t end up with a high bounce rate from rampant 404 error pages.
SEO functionality is an area where WooCommerce and Shopify really differ.
You should be using keywords in your page title and SEO title, but remember that content is for people first . Don’t throw readability out the window to squeeze in more keywords. This will definitely hurt your site and your business in the long run.
7. Add Alt Text to Images.
It also has built-in SEO optimization so you can ensure your online store is optimized for search engines.
Meta descriptions don’t actually help your SEO directly, but they can go a long way to improve your clickthrough rates. They show up under the title of a search results entry and describe the content. Meta descriptions give you another way to entice searchers to click.
Alt text is what shows up if your image doesn’t for some reason. You should use clear and concise alt text that provides a good description of the image. Alt text is a great place for keywords, but don’t forget that keywords need to always make sense and flow naturally.
Adding alt text to images is helpful in a couple of ways.
Lucky for you, we enjoy doing this sort of thing.
MonsterInsights gives you the power of Google Analytics right from your WordPress admin area. You can monitor traffic spikes and potential problems in real-time to maximize potential revenue for each customer.
Using the right keywords is important to attract the right visitors and convert leads to customers. AIOSEO will help you use the right keywords effectively.
Search engines use product descriptions just like any other content on your site . They contain vital information about your product page and what keywords to rank it for.
For starters, it makes your site accessible to people who rely on page readers to browse.
Sometimes you may find pages that have similar, but not identical content and you want to keep BOTH pages. In this case, a redirect isn’t going to work for you. Instead, you can use canonical links to tell search engines where to find the true content by including this tag in the header of your duplicate content:
8. Avoid and Consolidate Duplicate Content.
Take a look at the difference between these search results. The first uses text from the post in the results. The second uses the meta description. Which would you click?
Permalinks allow you to use keywords in your URLs instead of product IDs. It may seem like a small thing, but it makes a big difference in how well visitors can get around your site.
With AIOSEO you can choose a focus keyphrase, and additional keyphrases, for every page and post on your site. Once you’ve selected the focus keyphrase, AIOSEO gives you suggestions on how to best use it on the page to get great results.
WooCommerce comes with thousands of extensions and plugins you can use to grow your business. With so many plugins available, it can be overwhelming to find the best ones to help you with the SEO for your WooCommerce site.
When search engines have to decide which block of the same content is the original, they aren’t always accurate. Best to just write your own product descriptions as you would the rest of your site’s content.
Product descriptions are typically not long, but they should be treated as bite-sized bits of content . This means taking the time to make sure they’re well-crafted and search engine friendly .
Breadcrumbs are not only helpful for visitors but are also used by Google to determine how your site is structured and appear in search results.
6. Write Your Own Meta Descriptions.
You don’t need to rush to change all of your meta descriptions. Remember that snippets are generated dynamically, so it’s not a guarantee that your meta descriptions will even make it into search results. Going forward, however, consider it best practice to optimize your meta descriptions and make them unique to each page. The more useful these descriptions are, the more likely they are to appear in search results.
This plugin is a bit too resource-intensive to leave installed and active all the time, so we recommend installing it and activating it when you’re going to use it. Going through your site twice a year will keep things updated.
This has everything you need to help you maximize sales on your WooCommerce store.
WooCommerce, when combined with WordPress, creates an easy-to-use, customizable eCommerce platform. Common eCommerce features like payment and shipping are simple and most features are included with the plugin. There are also a ton of useful WooCommerce plugins and tools that can help you boost your online store’s revenue.
Neither snippet is terrible, but the second snippet includes an up-to-date meta description touting both a sale and free shipping. We’d definitely click the second one.
Yes, 404 errors can be fun sometimes. No, they shouldn’t be a regular occurrence.
There is no fixed length for meta descriptions; Google says that the snippets housing the meta descriptions are generated dynamically by their systems. Having said that, the average length for the snippets shown in recent desktop search results is around 160 characters.
We’ve hinted about all of the customizations that are possible with WooCommerce, but not a lot about how to SEO WooCommerce. Let’s fix that.
Search engines love websites that are safe and secure. Google warns users from scams, malware, and phishing websites, by quickly marking unsafe websites with warnings.
We hope this article helped you learn how to improve your WooCommerce SEO. You may also want to see our list of the best WooCommerce plugins and best live chat services to help you grow your business.
You can enable breadcrumbs for your WooCommerce products by by using the Breadcrumb NavXT plugin.
Each product category in WooCommerce has its own page. This page contains similar products, which increases the keyword density for your targeted keywords. This makes product category pages more significant for WooCommerce SEO.
You also need to make it catchy, interesting, and attractive to users. However, it’s important not to use misleading or incorrect titles that would trick users and search engines because that could get your website penalized.
10. Optimize Website Speed and Performance.
If you have not optimized your WooCommerce store for SEO, then you are missing out on a lot of sales.
While this description is not displayed on your website, it will be used by search engines to appear below your product title. You need to make sure that you use this description to provide a compelling reason for users to click and view your product. Think of this as your one-line sales pitch.
Ready? Let’s get started.
You can change that in your product’s SEO settings. Make sure that you use your main keyword in the slug and don’t make it too long.
We have created a complete WordPress SEO guide for beginners. It is extremely detailed, and we highly recommend going through the entire guide first before moving onto the step 2 of this article.
Alt text is an HTML attribute which allows website owners to add some text with their images. The purpose of this text is to be displayed when the browser is unable to fetch an image.
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Since these pages have similar products, this increases their keyword density and making them more likely to rank for those keywords.
Simply go to Products » Categories page and click on the edit link below a category.
9. Track WooCommerce Customers in Google Analytics.
For example, for men’s leather wallet, we’d recommend making the slug be: bi-fold-brown-mens-leather-wallet-by-brandname.
This could not only destroy your WooCommerce SEO rankings but will also have a severe impact on your brand’s reputation.
Product categories and tags help you organize products throughout your online store. This makes it easy for your customers to find the right product they’re looking for.
Do you want to improve your WooCommerce SEO, but not sure how to get started? Search engine optimization (SEO) for your eCommerce store is an equivalent of having someone standing on every street corner in the real world, spinning signs with your store’s name and direction.
For more on this topic, see our guide on the difference between categories vs tags.
You need to start by editing a WooCommerce product and scrolling down to the AIOSEO Settings box. Next, you can edit the product’s SEO title by typing in your own title or using the variables to automatically generate your title from the product information.
4. Optimize Product Slug.
When shopping online, people type detailed search queries instead of generic ones. By adding long-tail keywords in your WooCommerce product title, you help search engines find and rank you higher than your competitors.
We have created this ultimate WooCommerce SEO guide to help you improve your WooCommerce SEO and get more customers.
You can use MonsterInsights combined with Google Analytics to make data-driven decisions about your WooCommerce store and grow your business with confidence.
This trend further helps online stores drive highly-motivated customers to their websites.
WooCommerce is an open-source eCommerce plugin built for WordPress. It allows you to leverage the most powerful content management system (CMS) and use it to run an online store. Because of the open-source nature, you can customize every aspect of your store and easily build custom extensions.
The answer to the second question is below:
These product titles appear in your browser’s title bar and are used by search engines as the title of a search result.