BEST SEO KEYWORDS FOR WEB DESIGN

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Keywordtool.io This tool can provide a lot of long-tail suggestions from real user search queries.

Keyword research and analysis can help answer these questions. Ultimately, your goal is to come up with 10-40 niche keywords and then analyze those keywords for search volume, competition and level of difficulty to rank. Your best results will come from targeting specific longer phrases or three-four words (also known as long-tail keywords), rather than trying to rank for everything.

There are several tools available to help you with keyword research. Here are some that we have found helpful:

Moz Pro Keyword Explorer This online tool can help you discover and prioritize the best keywords to target.

Most people who own a website have heard a lot about keywords and their importance in ranking well with search engines. Simply put, keywords are the words or phrases users type into a search box to find websites that offer what they are looking for. And, since only 8.3% of traffic makes it through to the second page of results (1) , it’s really first page or bust. What you may not know, however, is how to go about finding the right keywords for your business, and once you find them, how to leverage their use to get the best results.

Let’s do an example.

Before we go any further, do you have Google analytics setup on your website? Google Analytics allows you to see the type of traffic you already have going to your site and can help you determine which keywords are bringing in visitors organically. Tracking this data will help you know if your efforts are generating new leads to your site. These are just the basic reasons, but there are many more reasons to have it setup on your site. If your website is not setup yet with Google Analytics, call us today.

In this blog series we’ve been talking about maximizing your online presence and we demystified Google My Business. If you have been using our tips, by now you should have expanded your online presence with a solid social media presence. In this blog post we are going to discuss keywords.

Google Keywords If you have a Google Adwords account you can make use of the Keyword Planner tool to check keywords and see search volume per month.

Kevin owns an HVAC Repair business. What would his keyword list look like? Remember long-tail are combinations of three-four words, as you can see below these words can start being combined in many different ways.

After researching each of these, you will be able to identify the ones that will provide the best opportunity for your business to start targeting and building your SEO strategy around. Too many keywords and your efforts become diluted, too few and people won’t be able to find your services through SEO. The more products or services, the more complicated keyword research becomes.

Some questions to ask:

Keyword research is one the most important steps in your marketing efforts. Finding out the search words and phrases that are bringing people to your website will help you not only with your keyword targeting, but also give you insights to your customers as a whole.

Iceberg Web Design offers several services to help you develop your keyword list including Google Analytics setup and comprehensive keyword research. Call Shane at 763-350-8762 to schedule your free consultation and get started!

Keyword research.

3 Free Tools for Keyword Research.

You don’t have a lot of control over your domain name , and you can’t change it for every phrase. But if it’s in your domain name, like www.keywordphrase.com, it will help.

If you have Photoshop or other graphic editing programs, you can actually edit the Title, Description and Keywords meta tags in the file itself.

When you create the content, you have at least 16 places you can put your keyword phrase. The more of these that you match, the more you’re telling Google, “This page is all about the topic: ‘keyword phrase’”.

The major types of anchor text include:

However, it’s easy to get carried away. You can “over-optimize” a web page by trying to cram your phrase into corner of the content, and Google will actually downgrade that page in the search results. Just make it sound natural and you should be fine.

Page Name.

Your web address for any page on your website has four components, and you should include your keyword phrase anytime you can. A great place to have your keyword phrase is within your URL , ideally at the front, but somewhere within is better than not at all.

Your graphics can include your keyword phrase in several places, and they all help.

The next time someone searches for that phrase or topic, your web page may surface in the search results.

The body is the main part of the article, and tells Google all about the page. Google is looking at the text, the surrounding text, and everything else on the page to determine what that page is about, or the “theme” of the page.

Here too, you have only a limited amount of text that you can put in your meta description before Google will cut you off with an elipsis (“…”).

See the example to the right, the file name is “best-video-marketing-platform.jpg”, and I’ve inserted the SEO properties too. If you search Google images for “best video marketing platform”, you should see it #1 in the results (the “Tell Stories” graphic).

Here’s an example of a well-optimized web page. The search term is “pomeranian puppy training”, and you can see many of the elements described above in this page:

You don’t want to just repeat your keyword phrase in your text and try to stuff it into every corner and every sentence you can. That is considered spammy , it reads poorly, and in any case, it doesn’t work. The page of content should include your keyword phrase, variations of it, as well as synonyms and antonyms.

You can include one or more H2 tags (or H3, H4, H5 and H6) as sub-headers. Google counts all of them as the same, even though they are often formatted differently. The header tags also help break up the blocks of text so it’s easier on the eyes and easier to skim or read.

File Name.

By the way, having multiple keyword domain names pointing at the same website actually hurts your SEO efforts.

Your subdomain can include keywords. So as an example, keyword.yourcompany.com could help your SEO efforts. It can also be a PITA to maintain, so use this one judiciously.

I find it amazing that so many business websites waste a few precious pixels using the word “Home” in their title tag in the modern era. This was common (get this) in the 1990s . Unless you’re a home builder, it’s a waste of SEO space!

Google may replace your given title with whatever it feels is appropriate, so it won’t necessarily show what you put in there, but I’ve found in practice, a good title is good for Google, and typically appears.

You have 100 characters to put in the page title (including spaces and punctuation) , but only about 65 will display in the Google search results. Note that this length is literally measured in pixels! If your company’s name was a bunch of capitalized “W”s (which use more pixels or horizontal space), you’d have less characters than a company with all capitalized “I”s.

Also note that just because you put your phrase into all 16 places, it doesn’t mean that you’ll be number 1 for a search phrase. There are many other factors that Google takes into account, but this is a good start that your competitors probably aren’t doing.

Page Title (or Title Tag)

The keywords tag is 100% ignored by Google, so don’t waste a calorie on this; just leave it blank. If you must, you can put your keyword phrase there, and some of the other search engines may pay a small bit of attention to it.

A blend of all of these types of anchor text signal a “natural” anchor text profile to Google, and Google likes to think that everything about the web is “natural”.

If you break your pages into folders or sub-pages, the folder name can include your keyword phrase, like www.yourcompany.com/keyword/page1.

If you have your keyword phrase in an outgoing link that’s going to a related page (either on your site or even someone else’s site), it’s been shown that these outgoing links actually help with your SEO efforts . Linking out to authoritative resources is good for the reader, and Google is all about what’s good for the reader.

Make sure the actual file name of the image includes your keyword phrase, like “white-horse.jpg”.

It’s important to make sure your phrase is at the beginning of the title, and not towards the end – position matters. Put your brand name after a “pipe” (|) symbol at the end. And make sure you don’t run off the page of the SERPs. Test it using a SERP simulator.

Review your own content and see if you’ve gotten many or most of the spots in your own setup. Pick a few pages, and do an audit to see if you’re good or if you need to improve. I also like the Screaming Frog SEO Spider Tool to crawl your site, and spit out a report. It’s such a huge time saver.

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