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Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Overly complex URLs can cause problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site.

Cart & checkout pages.

As a result, Googlebot may be unable to completely index all the content on your site.

On the flip side, you’ll want to make sure your robots.txt file isn’t blocking anything that you definitely want indexed.

You can use online schema markup generators, such as this one from Merkle, and Google’s Structured Data Testing Tool to help create schema markup for your website.

5. Migrate your site to HTTPS protocol.

URLs that are 301 redirecting or contain canonical or no-index tags.

Robots.txt files are instructions for search engine robots on how to crawl your website.

When scanning for crawl errors, you’ll want to.

To fix broken links, you should update the target URL or remove the link altogether if it doesn’t exist anymore.

a) Correctly implement all redirects with 301 redirects.

Back in 2014, Google announced that HTTPS protocol was a ranking factor. So, in 2022, if your site is still HTTP, it’s time to make the switch.

Irrelevant parameters in the URL , such as referral parameters. For example:

You can check the Index Coverage report in Google Search Console to see if there are any index errors with your XML sitemap:

No more than 50,000 URLs. If your site has more URLs, you should have multiple XML sitemaps to maximize your crawl budget.

8. Make sure your site has an optimized robots.txt file.

Setting up parameter handling in Google Search Console.

Here are some examples of problematic URLs:

XML sitemaps tell search engines about your site structure and what to index in the SERP.

Where possible, deleting any duplicate content.

links that go to a 4XX error page.

Bonus : To take this to the next level, you should also be on the lookout for instances of redirect chains or loops, where URLs redirect to another URL multiple times.

4. Get rid of any duplicate or thin content.

There are plenty of tools to help you improve your site speed and Core Web Vitals, including Google PageSpeed Insights, Lighthouse, and Webpagetest.org. Some optimizations you can make include:

Only 200-status URLs.

URLs with parameters.

You should exclude the following from the XML sitemap:

b) Go through any 4xx and 5xx error pages to figure out where you want to redirect them to.

Setting up 301 redirects to the primary version of the URL. So if your preferred version is https://www.abc.com, the other three versions should 301 redirect directly to that version.

Structured data helps provide information about a page and its content – giving context to Google about the meaning of a page, and helping your organic listings stand out on the SERPs.

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