BEST SEO PRACTICES FOR BLOGS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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“When we lazy load images and video, we reduce initial page load time, initial page weight, and system resource usage, all of which have positive impacts on performance.”

For that reason, if you would like to rank your pages on page 1 of Google in 2021, you need to understand the concept of search intent and create content that aligns with user intent.

By following SEO best practices, you will be laying the groundwork for your site to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies.

“When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page.

Here are some other best practices to keep in mind while creating title tags:

Lazy-Load Your Images.

Despite several changes to Google's search algorithm and ranking system, Google still considers backlinks to be a key ranking signal. Google recognizes backlinks as votes of confidence.

The Backlink Gap tool will return a graph and a table depicting the comparison between the five domains’ backlink profiles. The graph provides a quick glimpse at the most recent link building activities of your competitors.

Once you have an idea of what SEO is and how to find keywords to target, it's a good idea to think deeper about search intent.

Page speed plays a vital role in improving the user experience of visitors on your site.

On the other hand, top search results for a query like “buy oatmeal cookies” are ecommerce pages. Because in this case, Google understands that people are in buy mode. Therefore, the top results don't include links to oatmeal cookie recipes.

To identify link building opportunities for your site, you need to select your domain in the drop-down menu just above the table.

Here are some best practices to follow while writing your meta descriptions:

Long-tail keywords tend to have low search volume, but in some cases, they could help reach the customers you need. If the search volume is just too low, aim for mid-tail keywords with low to medium keyword difficulty.

If your site takes a long time to load, you are going to have a lot of frustrated users, and your rankings will drop.

Title Tags.

An SEO best practice is to add internal links from top-ranking pages on your site to pages that need a boost.

In addition to image compression, here are some other things you can do to help your pages load faster:

You can use Semrush to determine the keyword difficulty score of all the keywords you would like to use in your content.

Here is how Google explains the link between lazy loading and site performance:

When writing alt text for images, be concise in your description, and avoid stuffing your target keywords.

To lazy load your images and videos on WordPress, you can use the free a3 Lazy Load plugin.

1. Align Your Content with Search Intent.

You should focus all your efforts on building high-quality backlinks that can improve your chances of ranking higher for your target keywords. One of the most effective ways to obtain authoritative backlinks is by replicating your competitors' link building strategies.

While JPEGs look great for photographs (as seen in the Panda image above), PNGs are best suited for images that contain text, line drawings, etc. This illustration by Digital Inspiration proves my point.

Search engines like Google typically display the first 50-60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.

Lazy loading is a technique that defers the loading of non-critical resources (images, videos, etc.) at page load time. Instead, images and videos are loaded only when users need them.

An SEO best practice is to always keep the search intent in mind while creating content for your website.

The second most important meta tag on a page is the meta description. A meta description is a brief summary of a page in SERPs it displayed below the title tag.

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.”

But you can easily edit your URL to make it shorter.

(Besides keyword research, this tool is great for coming up with content topic ideas.)

For example, I published a guide called Copywriting: The Definitive Guide.

Use Evergreen URLs.

And the Sitemap feature shows you the latest sitemap Google has seen. It also lets you submit a new sitemap.

And, as it turns out, long URLs aren’t great for SEO.

Without blog SEO, our site’s growth would have been much slower.

Search Console is a must-have SEO tool for any blogger.

Google tends to grab text from blog posts and articles to use in Featured Snippets. And considering that blogs pretty much only publish articles, Featured Snippet optimization should be part of any blog’s SEO plan.

Certain WordPress themes and plugins automatically make your post your title tag. But others don’t. So you want to double-check your page’s HTML to make sure that your keyword ends up in your title.

Wix. Squarespace. Shopify. WordPress.

Best Practices.

Most CMSs (like WordPress) have a title field at the top of the post.

Back in the day, people used to put their blogs on subdomains, like this:

But if your post isn’t a great fit, they’ll bounce.

Most WordPress themes automatically make your post title an H1.

That’s not to say you should ONLY publish why posts and infographics. But when it comes to building links, these formats tend to perform best.

Optimize Your Blog Post.

The first is the Performance Report.

Another common form of Featured Snippet is a “List Snippet”.

Now that you’ve found a long tail keyword, you want to optimize your post around that term.

Depending on how your blog is setup, your posts can end up with dates in your URL.

To tap into Featured Snippets, you need to first figure out what type of Featured Snippet that you’re aiming for.

Yoast SEO is by far the most popular SEO plugin for WordPress. But there’s also All In One SEO and RankMath.

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