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Long story short, there is a strong correlation between content length and search performance.
With the help of this data, you can determine which keywords are worth targeting while creating long-form content.
“When we lazy load images and video, we reduce initial page load time, initial page weight, and system resource usage, all of which have positive impacts on performance.”
An SEO best practice is to add internal links from top-ranking pages on your site to pages that need a boost.
Here are a few other tips to ensure that users have a good experience when they visit your site:
8. Focus on Getting More Authoritative Backlinks.
Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.”
To identify link building opportunities for your site, you need to select your domain in the drop-down menu just above the table.
URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about.
Search intent (also called “user intent”) is the purpose behind every search query. Understanding and satisfying search intent is Google's ultimate priority. Pages that rank on the first page of Google have all passed Google's litmus test on search intent.
Case in point: NinjaOutreach boosted their organic traffic by 40% by optimizing internal links.
You can also use Semrush to perform a site audit and fix all the performance issues with your site. Here is how:
But do you spend an equal amount of time optimizing the images on your site? When used the right way, images can contribute to your site's overall SEO and boost organic traffic. Below are four things you can do to optimize your images.
The second most important meta tag on a page is the meta description. A meta description is a brief summary of a page in SERPs it displayed below the title tag.
Now you can view all the internal linking issues on your site and go about fixing them.
A quick and easy win in improving your page speed would be to compress your images.
9. Publish Long-Form Content.
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On the other hand, top search results for a query like “buy oatmeal cookies” are ecommerce pages. Because in this case, Google understands that people are in buy mode. Therefore, the top results don't include links to oatmeal cookie recipes.
Google explains it best:
You can use Semrush's Backlink Gap Tool to analyze the backlink profiles of up to five competitors to unravel untapped link building opportunities.
There are several free tools that can help you check your page speed, including Google's very own PageSpeed Insights; you can learn how to improve your Google PageSpeed Insights score here on Semrush.
By following SEO best practices, you will be laying the groundwork for your site to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies.
Bottom line: Create content that aligns with the search intent of your target audience.
Provide Alt Text for Images.
You can scroll down to see keyword variations, questions, and related keywords. Click the “View all” button under each of these sections to see different variations of your seed keyword(s) alongside useful keyword metrics.
While JPEGs look great for photographs (as seen in the Panda image above), PNGs are best suited for images that contain text, line drawings, etc. This illustration by Digital Inspiration proves my point.
The tool I recommend for this task is GTMetrix. This free tool provides insights on your page speed and gives recommendations on the steps you can take to improve your load time.
WebP is another option, which Google breaks down here. They state, “WebP is a modern image format that provides superior lossless and lossy compression for images on the web.
In this article, I will be sharing the 9 SEO best practices that you should follow to achieve higher search rankings in 2021.
You can also use Semrush to identify and fix internal linking errors on your website. The Internal Linking Report within Semrush's Site Audit tool can be extremely useful in identifying problems with your site's internal link structure.
Despite advances in Google’s abilities to understand images, adding alt text to images is still a necessary step. Adding alt text to images improves web accessibility and helps browsers better understand the images on your site.
The top search results are blog posts or videos, not ecommerce pages selling oatmeal cookies. Google understands that people who are giving this specific search are looking to learn, not to buy.
First, it’s important to know that not all backlinks are created equal. Those published on PR0 (“PR” stands for “page rank”—the “0” means the lowest value) sites offer very little weight in search; those published on PR9 (the highest page rank) sites offer very great weight in searches (in fact, a single backlink on a PR9 site might be enough to deliver top-three rankings for a keyphrase in some cases). Examples of high page rank sites include Wikipedia, the BBC, The New York Times, Mashable, etc.
If you get $500 of orders from $5,000 worth of advertising spent, the value of the campaign is -$4,500. A negative number means you’re losing money on the campaign.
SEM can be a great way to get instant sales for a start-up business. Many start-ups aren’t comfortable with “active” marketing such as telesales or walking into a business and asking to speak to a buyer; SEM is probably the most effective “passive” marketing technique in terms of its ability to bring fast results.
This will help you get started with SEO, although if you intend to pursue this as your main marketing strategy, we highly recommended that you read up on the more complex aspects of SEO as soon as you have the basics in hand.
If you decide to use search engines to market your business, you’ll need to determine useful keywords and keyphrases to do so.
How to Use Off-page SEO.
However, if you are going to use SEM to build your business in the first instance, it’s worth pursuing SEO as a slow-burning strategy to replace/complement SEM in the longer-term.
A long-tail keyphrase might be “Buy logo design in Atlanta, Georgia”—this gives a clear indication of a buying intent, and, better, it also gives a geographical location. If you’re based in Atlanta, Georgia, and you sell logos—if this phrase brings your website up in a search, then you’re going to be in with a chance of winning some business.
SEM can be a dangerous game to play if you don’t start slowly. Dip your toes in the water with low-cost-per-click campaigns, and limit your overall spend (to say $50 or $500 depending on your budget). Examine the results you get before committing huge amounts of money to SEM.
The SEO process targets mostly organic links and search engine result placement ; still, it is often complemented by more aggressive measures (e.g., paid search ads) and is often part of traditional marketing campaigns.
We can’t cover all of that in this article, so we’ll stick to the basics, which breaks down into two categories on-page SEO (the work you do on your website) and off-page SEO (the work you do on the rest of the internet).
So, for example, a short-tail keyphrase might be “Logo design”. Putting that into Google will get you an awful lot of hits. There’s a lot of competition for that phrase, and it’s not particularly useful for your business, either. There are no buying signals in the phrase – so many people will use this phrase to learn about logo design or to examine other aspects of logo design work.
Author/Copyright holder: Kissmetrics. Copyright terms and licence: All rights reserved.
There are also many keyword research tools (some free and some paid) that claim to take the effort out of this process. A popular tool for first timers is Traffic Travis, which can also analyse your competitors’ sites for their keyword optimization strategies and, as a bonus, it can deliver detailed analysis on their back-linking strategy, too. You can also use Moz.com’s incredibly useful keyword research tools – they’re the industry leader, but they come at a somewhat higher price.
Choosing keywords and keyphrases is a science in itself. You might want to spend some time evaluating how to choose those keywords and keyphrases before committing to anything in terms of SEO and SEM.
Best Methods for Choosing Keyphrases.
The SEO process includes six general phases:
An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully—but which one is right for you?
Page rank is an assessment of the authority and value of a website in Google’s algorithm. You can find plug-in tools for your browser or online tools (see the references section for links to some of these) to check the page rank of any given site. You can also check your own website’s page rank. The higher the page rank, the more likely it is that your SEO efforts are succeeding.
Note: Very high page ranks – those above 6 – may be out of reach for a single freelancer; they tend to be awarded to massive sites with tons of useful data, so don’t despair if you get stuck at page rank 5 – that’s an incredible achievement.
DO NOT SPAM. Seriously, don’t spam your backlinks. There’s nothing worse than a spammer, and it won’t help your marketing in the slightest. If you’re going to place a link to your content on another site, make sure it’s useful, and make sure it’s in keeping with the rules of the site. Courtesy and respect count hugely.
Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits.
Search Engine Marketing – an Expensive and Effective Marketing Strategy.
It’s very easy to go broke running an SEM campaign. A click can cost a few cents to a few dollars. The value of the SEM campaign can be calculated by the following:
Here’s the entire UX literature on Search Engine Optimization (SEO) by the Interaction Design Foundation, collated in one place:
SEO is a complex discipline and at the cutting edge. Encyclopaedic volumes of information regarding how to use SEO buckle bookshelves in libraries and stores with their weight.
Author/Copyright holder: Backlinks.com. Copyright terms and licence: All rights reserved.
Normally, there will be competitors for the keyphrase, and the more you are willing to pay per click, the more clicks you’ll likely receive.
A great way to market your business is to use search engines to help your customers find you online. You will need a sales-focused website (e.g., one aimed at creating contact rather than one aimed at assuring customers that you are who you say you are) if you use this strategy; otherwise, your efforts will likely be wasted.
However, before rushing off to create 10,000 incoming links, you need to know some basics. Again, backlink building is a complex area (much more so than we have space for here), so if you want to get heavily into SEO, you should read up on it once you’ve mastered the basics.