BEST SEO PROPOSAL TEMPLATE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Human Articles with Readable Spin
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15 High DA web 2.0 Properties
10 High DA Trusted Profiles
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5 EDU Profiles
50 Powerful Web 2.0 Profiles
10 Blog Platform Articles
10 High DA Documents Links
10 Manual Image Submission Links
10 Niche Related Blog Comments
1 Weebly Post
1 Tumblr Post
1 Wordpress Post
1 Blogspot Post
1 Medium Post
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50 Twitter Retweets
100 Pinterest Repins
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Medium Package
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30 High DA web 2.0 Properties
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70 Web 2.0 Media Profiles
25 Blog Platform Articles
15 High DA Documents Links
12 Image Sharing Backlinks
20 Niche Related Blog Comments
10 High DA Forum Profiles
10 Press Releases
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10 Video Submissions
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10 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
5 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
100 Facebook Reshares
100 Twitter Retweets
250 Pinterest Repins
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Big Package
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140 Unique Human Articles no spin
TIER 1
50 High DA web 2.0 Properties
40 High DA Trusted Profiles
40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
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Download as PDF.

Download the SEO Proposal Template.

But to grow your client roster, you NEED to sell to prospective clients. All the time. So it helps to have a process in place that you can use repeatedly.

What’s Included.

Attorneys charge an arm and a leg for custom-made contracts. So we’ve included a sample agreement that can save you both time AND money.

Open as Google Doc.

(Rather than reinventing the wheel each time.)

( Note: I still recommend having a lawyer review your contract before sending it out. None of this is legal advice!)

Here’s what’s included in this SEO proposal template:

The Digital Marketing Templates Library.

Want to streamline your sales process and win more SEO clients? You’ve come to the right place. This SEO proposal template provides a complete blueprint for exactly that. And it’s available in Word, Google Docs and as a PDF. Just replace the placeholder text with your own, fire it off to your prospects, and watch your leads turn into new clients.

Why Use an SEO Proposal Template?

SEO Proposal Template.

Whether you’re just starting out as an SEO freelancer… or scaling up your marketing agency. You know that pitching ain’t easy.

Download as Microsoft Word.

This SEO proposal template will be your new shortcut to closing the sale. After all, you’re in the SEO business — not the pitching business.

You know how hard it is to compete with other SEOs in the SERPs. But competing for new clients is just as challenging. This SEO proposal template will help quite a bit with that. But it should be the last step in your sales process. First, you need to make contact, build trust, and make your pitch.

How to Use This Template.

To set these type of goals, you’ll want to have a general idea of what you know you can achieve based off past clients you’ve worked with. Don’t just grab numbers and goals out of thin air!

Highlight your agency’s experience: Show your clients that you have what it takes to deliver results. Mention past clients or link to any case studies and testimonials. If you’ve won awards or have certifications, mention those in the proposal.

Introduce the Team: Let the client know who they’ll be working with and what makes them a qualified account manager.

Additionally, consider including keywords their competitors are ranking for in search engines, but the prospect is not. This will add insights into what opportunities they’re missing out on and highlight your agency’s plan to address it.

Here’s an example of an insights page from our SEO proposal template:

5. Investment.

I always prefer referring to the pricing section as an "investment". Your SEO services will help their business grow and generate more revenue. It’s important to remind the client of that. The fees you charge should be viewed as an investment into their business.

End your proposal with a strong call to action that lets the clients know the next steps to get started. It should include your contact information and the next steps in the process.

Also include what kind of SEO reporting they should expect each month. If you’re giving them access to a live SEO dashboard to monitor results, mention this in the deliverables section of your proposal.

This builds a lot of initial trust and credibility with the client as they see that you’ve taken the time to:

In this section of your proposal you’ll dive into what tasks and projects you’ll actually be doing as part of the SEO campaign.

Aim for an organized, elegant layout, and incorporate plenty of white space on each page — this will help you avoid the "wall of text" effect.

It’s okay to use a template for the overall structure of the proposal, but the content in each section of the proposal should be personalized for every client.

SEO takes time, but many people don’t know that. Include a timeline in your proposal so the client knows when they can expect to see results.

If you’re ready to create an SEO proposal for a prospect, you can save time by using our Proposal Report template. As you can see below, this template has all the features mentioned in this article and can be customized for each client:

1. Introduction & Summary.

This is one of the most important sections of your SEO proposal that is too often forgotten!

A great introduction should:

Personalize the proposal.

This list provides a general breakdown of the information your SEO proposal should contain.

Your prospective client is likely reaching out to multiple SEO agencies and a clear, actionable proposal is your chance to stand out from the pack.

Are you offering link building services? How many links would you build a month? Will you create a content strategy for their website? Will you manage their social media marketing? You get the idea.

2. Pitch Specific SEO Insights.

Set SMART goals that your agency will strive to achieve. A few examples of goals you may include in your SEO stategy are:

Understand their business problems and goals.

For example, if you’re going to be creating new content for their website, let them know how many pages or blog posts they should expect each month.

Remember, your potential clients are probably considering other agencies besides your own, and tailoring your proposals is a powerful way to stand out from the competition.

Introduce your standard package, which covers all the services you’ve talked about in your proposal. Then give the client two other options to choose from: a pared-down, less expensive package, and a deluxe package that involves a few extra services.

Break each of your proposed solutions down into specific, measurable milestones. That way, the client will be able to keep tabs on your progress, even if it takes a while for traffic and other metrics to improve.

You should also review their technical SEO by running a website audit on your client’s site to uncover opportunities for on-site improvements. Are they missing meta descriptions? Does their website load at a crawl? Or are they suffering from duplicate content?

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