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“When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page.
To lazy load your images and videos on WordPress, you can use the free a3 Lazy Load plugin.
That said, not all backlinks are created equal. Some backlinks can boost your ranking for specific search queries exponentially, while others can derail your rankings, which is why you should prioritize authoritative backlinks over other types of backlinks.
Provide Alt Text for Images.
Wondering how to cover the cost of SEO tools? Check out How Your Agency or Brand Can Afford SEO Tools.
Here is what Google says about writing alt text:
Luckily, there are several free tools out there that can help you compress your images.
Site speed is an important ranking signal, and images are often the largest contributor to overall page size. As a result, you need to optimize images for speed in order to improve the overall performance of your site. The first step involved in optimizing images is picking the best file format, so let's look at JPEG vs. PNG. vs. WebP.
For that reason, you should aim at publishing 1-2 thoroughly researched, long-form articles that include helpful information to Google users. Google wants you to focus on the needs of the user over SEO, and it is the best way to keep readers and convert. However, we all know SEO is important as well.
You can use Semrush's Backlink Gap Tool to analyze the backlink profiles of up to five competitors to unravel untapped link building opportunities.
When creating long-form content on your blog, target keywords that strike a good balance between search volume and keyword difficulty.
Lazy-Load Your Images.
Here is how Google explains the link between lazy loading and site performance:
The most commonly used image formats on the web are JPEG and PNG. Both of these formats use different compression techniques, which is why the file sizes between these two can be dramatically different.
A quick and easy win in improving your page speed would be to compress your images.
To identify link building opportunities for your site, you need to select your domain in the drop-down menu just above the table.
Long story short, there is a strong correlation between content length and search performance.
7. Include Keywords in Your URL.
Despite several changes to Google's search algorithm and ranking system, Google still considers backlinks to be a key ranking signal. Google recognizes backlinks as votes of confidence.
In this article, I will be sharing the 9 SEO best practices that you should follow to achieve higher search rankings in 2021.
Here is the truth, long-form content ranks better on Google. This claim is backed by several studies, including the most recent Semrush study on top-performing articles.
Search engines like Google typically display the first 50-60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.
Now you can view all the performance issues on your site that are preventing it from loading faster and take steps to fix them.
The larger your image file size, the longer it takes the web page to load, which is why it is imperative that you compress your images before uploading them on your site.
Tracking your website’s performance can help you understand what works for your audience and what doesn’t. This way, you can create more content with their likes and dislikes in mind. There are many metrics that you can focus on and see which ways to improve. Below is a breakdown of common metrics that you should consider referencing.
When you are producing mobile-optimized content, you should consider:
The low number of social shares.
SERP Features : Whether there’s a likelihood of you ranking for a Featured Snippet.
To get the most out of the keywords you’re targeting, consider adding jump links to the top of your page. This not only makes for a more enjoyable user experience, but it also allows you to use your header tags in more creative ways to go after Google Featured Snippets.
8. Use Clean URLs and Meta Descriptions.
When using alt text, follow these rules:
We offer a Content Audit Tool that can help you identify low-performing content quickly through a variety of data points, including:
This article will focus on how to produce better SEO in 2021 and rank higher on Google. It will break down and explain 10 tactics to improve SEO in the new year:
Headers also help your content to be skimmable for readers, which keeps them engaged. They are a great way to break up your content and help with your site's overall user experience. Websites with walls of text are unappealing and intimidating for many readers. If readers click away quickly, your SEO ranking could suffer.
Use a consistent structure that keeps future posts in mind : Whether you’re organizing specific content to one area of your site or creating similar content down the road, you’ll want to keep your URL and meta description structure somewhat similar for related content.
While creating your content marketing plan, consider what kind of content will resonate with your audience. From there, you can examine what headlines would do well with that topic and if there are any spinoff topics that you can create.
Avoid superfluous language : For both, avoid fluffy language. Each should be short and to the point.
Google-friendly writing is dependent on demonstrating a balance between keywords and everyday language. This means that your content should be written in such a way that it flows naturally. Keywords should naturally come up in your content so that you don’t have to stuff your content at the last minute. One way to do this is by identifying semantically related keywords to your primary keyword target.
SEMrush integrates with Google Analytics and Google Search Console so that you can analyze and run reports in one central location.
A site where the backlink originates : If you’re promoting your content, for instance, and targeting publishers to run a story, the site that links back to your content would be the source of your backlink.
6. Remember to Optimize Images.
Gives better context to your webpage’s content.
Understand your competition : Google Analytics also offers insights into competitor traffic. This data can be useful when deciding how to improve your content and outrank competitors.
Some ways to grow your backlink portfolio include:
Semantics : Any semantically related keywords your content should also target.
Distinctive : One important rule to follow is that you should not use your content keywords as the alt tag for every image on the page. Instead, the alt text should describe the contents of the image and how it relates to the content; however, it should not repeat the contents of the page overall.
Creating concise content that can bridge the gap between small mobile screens and desktop monitors.
A diverse backlink portfolio signals to Google that your site is an authoritative source and that you’re generating links in a natural way versus relying on outdated black hat or other spam tactics.
2. Identify Low-Performing Pages and Refresh Them With New Content People Want to Read.
There are also a ton of benefits to using visual content, including:
The best step that you can take in improving your SEO in 2021 is to understand Google Analytics. Google Analytics is a helpful tool for understanding your website, so you can make intelligent data-based decisions. Metrics will not only help you understand how you are ranking but also your audience, so you can better curate content for them.
Ensure your content is shareable : Social media shares are another quick way to generate more backlinks, so ensure any content you create is easily shareable on multiple platforms.
Once you identify pages that could use a face-lift, think about new keywords to target. Using our Topic Research Tool, we’ll provide “content cards” that can help you identify which content ideas see the most search volume.
Light content (meaning low word count)
Consider the query “top 10 boat brands.” The result is an actual list that users can view quickly or visit to find out more information. If you look at the source code for the article that generates the Featured Snippet, you can see that all of the boat brands are nested within H2s instead of a simple bullet list in the article.
Referral traffic : Google Analytics also provides you with data about where your website viewers are coming from. You can use this data to see which social media platforms your viewers are using to get to your site. This information is helpful when you pay for social media advertising campaigns.
Targeting readers with mobile-optimized keywords.