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SEMrush is a one-stop-shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder that allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.
SEO for SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO) is a long-term process that sometimes tends to be challenging. As you can see, you don’t have to be overwhelmed by dozens of tools and SaaS subscriptions to see great results.
SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your search. These features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real-time, and export all that data into a file.
Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche , which is referred to as long-tail keywords by those in the industry.
Optimizely is an experimentation platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail these solutions.
Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs for them.
From short to long-tail phrases , you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool . The metrics they include in their report are keyword volume , competition , CPC , and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.
SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in ranking up on the SERPs for a list of relevant keywords.
Free SEO Tools from Moz.
Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.
UberSuggest SEO Tool.
Google Trends: Free SEO Checker Tool.
Table of Contents.
Tools such as Spyfu, SEMRush, and Google Keyword Planner provide for testing of your list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, then you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve on conversion rates.
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches in Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.
What are Google SEO tools?
Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.
Screaming frog: SEO Tool.
Google search console – Best SEO Tool.
SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages) . If SEO is done correctly, then you are bound to experience improved organic traffic, which would translate to an increase in sales generation. It might sound like a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.
Among the significant challenges faced by SaaS companies, when it comes to optimizing content, is deciding on whether to gate the content to generate leads , or leave it as open as it is for SEO purposes . In case you decide to gate the content to generate leads, then you might not want search tools to index the content directly. Not unless you want the targeted audience to find the content through Bing or Google and eventually bypass the step of filling in their contact details.
Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checkers that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.
Being connected to Search Console also notifies you anytime there is an error, whether that’s a broken URL or an outage . If Google is telling you something is broken, you need to fix it right away. I suggest you make this your number one SEO tool , as its information is the most valuable because there is no speculation or guesswork. Google is hand-delivering you the data and info needed to move up in the SERPs.
It seems like every month there is a new SEO tool being advertised and promoted on popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noob to sign up.
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawler . SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche.
This is one of the best SEO tools and guess what? It’s completely free to use and takes 2 minutes to get it set up. Google Search Console is a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? This information and data are coming directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.
Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise it would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.
Moz is a name that has really evolved over the years. It is one of the best SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl , Moz is a full-service powerhouse. You can get great insights not only into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download that allows you to see your store’s metrics while browsing any page.
No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach . Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all of these if you haven’t yet. It’s time and money well spent learning how to leverage each one of these.
The platform’s diagrams and data can inform your search engine optimization (SEO) strategy and keep you current on in – demand keywords in your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing , you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply them to your SEO optimization.
On the other hand, if your content is SEO focused, you need to answer the questions from your potential customers while ensuring the content is leveraged for indexing by search tools for purposes of attracting those customers to your website. For that case, you can leave your content open.
The agency’s core team includes SEO experts who have a minimum of 10 years of experience. Sujan and his team have also executed campaigns using other digital marketing practices, such as PPC, digital PR, and guerrilla marketing. Sujan Patel’s agency is agile, with a proven track record; you can’t go wrong with them.
Launch Space’s SaaS business client list includes Voila Norbert, Right Inbox, Shift4Shop, and others. One of our customers enjoyed organic traffic growth from 50K to over 275K monthly visitors, generating more than $125K worth of traffic and boosting its search ranking to 1st-3rd for their target keywords.
Alongside this, you would expect the agency to be using an SEO tool like Ahrefs or SEMrush for keyword research. Again, ask them to show you a few keyword opportunities that they’ve identified in your initial call. Failure to do this shows they didn’t prepare for the call and take your inquiry seriously.
I worked for Accelerate Agency before founding Launch Space, and I can vouch for the quality of their work. The company works mostly with SaaS businesses and enterprise-sized companies with a minimum SEO budget of $5k per month (quality SEO doesn’t come cheap).
Most of the SEO companies on the list offer a complete slate of SEO and content marketing services. Digital Olympus is different from the rest because it focuses on link building and email outreach. This service is ideal for SaaS businesses that already have good content but struggle to find backlinks that could get them on the first page of Google search results.
5. NP Digital.
NP Digital’s approach to SEO starts with a complete audit of your website, including audience analysis, content analysis, and competitive analysis. Using its findings, the agency’s SEO specialists put together a comprehensive content marketing and SEO strategy to generate more traffic to your website, leading to more organic traffic and conversions.
Your agency needs to use appropriate industry tools and have advanced knowledge of Google Search Console and Google Analytics. Give the agency access to your Google Search Console account before your call. On the call, the agency should prove to you that they’ve reviewed your data and can pull meaningful insights from the dashboard.
Single Grain is a full-service agency that offers a wide range of SEO and content marketing services. The agency’s team members also hold CRM certifications that help them identify high-value qualified leads that are more likely to convert. The agency uses its own SaaS solution, ClickFlow, to facilitate on-site optimization and refresh old posts to ensure a continuous stream of traffic.
First, we do a free 45-minute consultation with you to identify your needs and map out a strategy for content creation and guest posting. Once we’ve developed an SEO and content marketing strategy, we follow a five-step process for boosting your search engine profile.
How do we improve your online presence?
While Neil Patel offers affordable digital marketing and SEO services for small and medium B2B business under the NPAccel brand, NP Digital’s clients include Fortune 500 companies. Its client list looks like a who’s who of business: Facebook, NBC, eBay, Google, and Intuit. As expected, the agency charges a premium rate for its services.
Accelerate Agency’s customer list includes large software companies like RingCentral, Automation Anywhere, Toggl, and Brightpearl. They have a proven track record of success. It’s RingCentral US campaign, in particular, resulted in the company’s non-branded organic traffic increasing by 1185% and its search share growing by 291%.
Sujan Patel has a track record of building and growing SaaS companies. His eight SaaS companies have 535K total users, and the websites he built have 4.5 million unique visitors each month. He runs Voila Norbert, Mailshake, Right Inbox, Zoomshift, and other firms.
Your agency must have proven experience in performing on-site SEO. Most people associate on-site SEO with keyword research and optimization. That’s an important element of search engine optimization. After all, you need an agency that can write engaging content that is optimized for the appropriate keywords.
2. Accelerate Agency.
One of the critical components of a successful SEO strategy is the ability to land authority backlinks. These are links to your website from high-authority sites in your niche (and sometimes outside of it). These links play a role in directing traffic to your site and improving your search performance.
Accelerate Agency has been around for some time now. The founder and CEO, Nick Brown, has over 18 years of experience in SEO. He leads a team of content strategists, SEO analysts, and content creators that plan and execute high-performance campaigns.
Some SaaS SEO agencies charge by the hour. However, this is rare. SaaS consultants are more likely to offer this type of service.
SaaS SEO is the process of optimizing content and building backlinks for a SaaS company’s website to generate organic traffic and increase sales or conversions. The goal for a successful SEO strategy is usually to get your SaaS company ranking on the first page of Google search results for relevant keywords.
Digital Olympus follows a five-step process designed to secure high-quality links from corporate websites. It uses Ahrefs and other tools to build a list of trustworthy, relevant sites with high domain authority. Once you approve the list, the agency observes email outreach best practices to ensure that you get the links that you need. It even tracks link statuses to ensure that they don’t suddenly disappear or get turned into nofollow links.
SEO and content marketing companies use a variety of SEO strategies to get their clients to rank high in search engine results. These include keyword research and optimization, on-site improvements such as HTML tagging and responsive design, and email outreach to high-authority sites for backlinking.
7 Best SaaS SEO Agencies.
Technical SEO involves making changes to your website to meet the technical requirements of Google and other search engines. An agency that provides this SEO service should help you optimize your website architecture, improve your crawl budget, and ensure proper indexing. The agency will need to help clean up your website’s code to reduce page load speed.
A good SaaS SEO company will not just focus on rankings but also the user experience. A website’s page load time has a direct impact on the bounce rate and conversion rate. If a page takes too long to load, page visitors are likely to leave it. Page speed is an important metric that Google tracks to determine what pages appear on the first page of search results.
On the other hand, Herd Links places backlinks in community sites such as Reddit and Quora that have an average of 350K visitors per month. A Herd Link campaign mimics organic content on community sites by spacing comments and posts a few days apart. Clients can generate organic traffic from community sites and benefit from their high domain rating using this method.
Alongside his SaaS companies, he runs an agency. Sujan Patel’s SEO company takes his industry experience and applies it to external clients, including Logitech, Shopify, Zoho, and Expedia.
You want to work with an agency that can provide SEO services for SaaS because they are the building blocks of a campaign. A SaaS SEO company helps its clients achieve its goals by performing technical SEO, on-page SEO, and off-page SEO.
Now that you know how to spot a good SEO agency, let’s look at seven of the best agencies you could engage with for SaaS SEO services.
When interviewing the agency, ask them what solutions they use in-house for content optimization as well. The agency should talk about a content optimization tool like Clearscope or Hunter SEO.