BEST SEO SERVICES FOR LAWYERS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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250 Pinterest Repins
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50 High DA web 2.0 Properties
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40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
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Blog Comments LinkJuice
Bookmarks LinkJuice
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Social Network Profiles
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Instant Link Indexer Services
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Our content development services including creating new web pages, adding new blog posts, refreshing existing content, creating content assets and creating internal links to relevant web pages within your site. Additionally, our SEO’s use our proprietary Content Analysis Software tools to analyze the Google SERPs and help determine what elements of content are currently required to rank on the 1st page of Google for the specific target phrases we are optimizing for. This software is essential since Google’s algorithm changes on a frequent basis.

iLawyerMarketing has been helping law firms improve their visibility in the search engines for well over a decade. We understand what it takes to earn high rankings on Google in 2021 and the reputation we have as the very best in the law firm marketing industry is based on our past results. Call a law firm SEO expert at our office today, get a free law firm marketing evaluation and together we can create a smarter Internet marketing strategy that fits your personal needs.

Are we the right company to handle your online marketing? We believe we are the best in the legal industry but we are not always a fit for every law firm. Here is our process for determining if we are a fit for each other:

SEO Services We Offer.

Extensive experience researching Google’s search engine ranking algorithms Google’s algorithms are extremely complex and are updated thousands of times each year. The very best SEO’s are constantly conducting experiments, testing to see what tactics are correlated to rankings increases or decreases and analyzing the SERPs. The ability to track Google’s algorithms day in and day out cannot be understated. The team at iLawyerMarketing has been doing this for nearly 15 years.

Just like Google’s organic algorithm, the local map pack algorithm also constantly changes. Just like fighting against black hat SEO techniques, Google also deals with many spammy activities surrounding its local pack results. The current map pack results are often filled with law firms with spammy names that are directly against the Google webmaster guidelines and attorneys who have many fake reviews. While these techniques can still work for the time being, eventually Google will punish those unethical companies and law firms who take in this kind of activity. It’s certainly something we will simply not do for anyone as it’s unethical and in direct violation of Google’s terms.

When it comes to SEO experts, the best in the industry are ones that conduct their own tests and experimentation. Part of the testing process is staying on top of the constant updates made by Google. In 2018, Google made 3,234 updates to the search algorithm. They also conducted 595,429 search quality tests, 44,155 side-by-side experiments and 15,096 live traffic experiments to try and improve the quality of their results. If you have ever wondered why SEO services are needed on an on-going basis, it’s because the SERPs (Search Engine Results Pages) are in a constant state of flux as a result of these constant updates. The law firm marketing agency that your law firm hires should be closely monitoring and staying on top of these changes. At iLawyerMarketing, we track rankings for over 600,000 keywords each month, specifically in the law firm marketing space, to be able to identify when Google algorithm updates impact our clients rankings and the legal vertical as a whole. Collecting and analyzing this volume of data as well as the constant SEO tests we conduct gives us insights that other lawyer SEO companies simply do not have. It also gives us the ability to create smarter, data driven SEO strategies that will help give you an advantage over your competition. We believe that we do this better than anyone other law firm SEO company.

The Google local pack is highly sought after real estate when it comes to Google SERPs. In the image above, we can see our client ranking #1 in the local pack for the search “Dallas car accident lawyer”. There are many different factors for appearing here, but the local pack has its own algorithm for determining rankings. Many of those ranking factors include NAP (name, address, phone number) consistency, online reviews, review sentiment, proximity from the searcher conducting the query, business citation sources, business name, category and many other factors. While nobody knows all the factors, there are many that we only share with the SEO team optimizing our client websites. The advantage of optimizing hundreds of law firm websites on a consistent basis provides us an incredible amount of data and insight into helping our clients rank high on the local map packs.

Are you looking for the right legal marketing agency to help you generate leads and cases in 2021? If so, you’ve come to the right place. iLawyerMarketing is the very best SEO company in the legal industry . This isn’t simply our opinion. We have the data that shows that we are the very best search engine optimization company when it comes to ranking high on Google search results. Feel free to contact us today so we can show you how we’ve helped other firms across the country.

3. Have a website that is better than your competitors : One of the biggest mistakes that law firms when doing Internet marketing is failing to understand the importance of having a great website. A great website is one that looks beautiful enough to make a powerful first impression on your site visitors, as well as being quick and easy to navigate. Website speed is an officially acknowledge ranking factor according to Google, so it does impact rankings.

Choosing a company to handle your law firm’s marketing is a difficult task. There are plenty of companies promising high Google rankings, so how do you choose the best one? How do you know which one you can trust? Here are some of the most important things that the firm you hire should have.

How to Choose the Best Law Firm SEO Company.

How long will it take before I start ranking on Google?

Our typical law firm SEO services includes:

We have a reputation across the industry for being the very best when it comes to organic SEO for law firms. In our recent study that involved thousands of law firm websites all across the country, iLawyerMarketing had the very best organic search rankings out of every other law firm marketing provider in the industry. We are very proud of the reputation we have for being the best and we want to keep it! In addition to optimizing for organic search results on Google, we also optimize for Google locals (sometimes called Google Maps). We also will optimize your Google My Business profile.

Yes. Nearly all of our SEO packages include a wide range of content services including:

* when we build your website.

The Importance of Choosing the Right SEO Provider.

The answer depends on many factors including your budget, how competitive the keywords you are targeting are, do you have time to wait for SEO or do you need to results now, etc. Every situation is different but we can help you decide what is the right fit for your law practice. For example, if you need to generate cases right away, a smart Google Ads campaign is going to provide more immediate results for you. If you understand SEO is an investment and it takes time, usually organic SEO can provide a better long term value as long as you have a great company running your campaign. If your budget allows, we highly recommend that your Internet marketing campaign includes both SEO and PPC together.

Capability to build a beautiful website that is search engine friendly, fast and built for improving conversion. Your law firm website absolutely plays a part in how your site ranks on Google. If you have Google Analytics installed on your site, Google is analyzing the user behavior of your site visitors. If users leave your site quickly, that hurts rankings. The best law firm websites do a great job of keeping visitors on your site and increasing the time users spend on your site, ultimately satisfying your visitors. Additionally, slow website load times will also hurt your rankings and your conversions. Speed has continued to increase in importance in Google’s algorithm in 2020. Last, beautiful law firm websites that are created with understanding of what consumers want do play an important factor in the decision making process of consumers looking to hire a law firm. A thorough understanding of Conversion Rate Optimization (CRO) should be an absolute must in the vendor you choose.

Does your SEO include content?

Yes. Our SEO strategy has never been about tricking Google algorithms by using black-hat techniques. Instead, our digital marketing services are focused on long term SEO success. Many legal marketing companies use techniques that work today but may end up causing your site to get penalized tomorrow. Instead, we focus our marketing efforts on giving your human visitors (and potential clients) a great user experience while increasing your levels of trust in Google’s algorithm. For the great majority of our clients, this results in better Google rankings and ultimately more clients for your law firm.

An important part of the website optimization process is appearing high in the map pack results. Local map pack results are highly volatile and are always always change depending on the geo-location of the person conducting the search. Especially in downtown areas in larger cities where multiple law firms have offices, local maps results (also called local 3-pack) will change if a person conducts the exact same search but has moved a single city block from where they were when they first conduct a search.

Choosing the right SEO company to handle your marketing is critical so that your law firm website doesn’t get penalized by Google. Some companies doing lawyer SEO will overpromise just to get you to sign up with them. Be careful of any company that makes guarantees or promises of quick results as that can lead to your law firm’s website rankings getting worse instead of improving. The reality is that SEO in 2020 takes time. How much time depends on the level of difficulty for the keywords you are targeting, the level of competition on the 1st page of Google and the authority and trust factor that your website has. For example, optimizing for personal injury law in a competitive geographic market, the main search phrases in some cases can take a year or longer. However, only optimizing for the “home run” search phrases is an outdated way of thinking and a poor SEO strategy. The best attorney SEO providers, like the team at iLawyerMarketing, rely on experience and years of data to conduct smarter keyword research plans and create better marketing strategies so you can start generating leads and cases faster.

After the first result, the CTR drops quickly. The decline is steeper and more noticeable on desktop searches than on mobile. However, one thing is clear: statistically speaking, half of all users choose one of the first three organic results.

If it doesn’t, you’re missing out on critical opportunities to grow your business.

If you want to show up in Google search results – and show up high enough to get traffic – then you need to care about law firm SEO.

Table of Contents.

Just because a client has decided to hire your firm doesn’t mean that you should stop engaging with them or selling your service. The tail-end of one client’s process could be the beginning of a new client’s one. If your client has a positive experience and sees that you’re engaged, they’ll be more inclined to refer you to friends and family members if and when they find that they need a lawyer.

Why is Law Firm SEO Important?

There are roughly 3.5 billion Google searches conducted every day and Google accounts for 93% of all search engine traffic across the country.

It should be your #1 salesperson, on the clock 24 hours a day.

Attorney search engine optimization involves improving the quality of your law firm’s website so that it becomes more attractive to Google and its algorithms. The more impressed Google is by your firm’s site, the higher it will rank in Google’s search results when potential clients conduct a relevant search.

When you run a law firm, you should absolutely care about SEO and how your website ranks. Your competitors – and the companies doing the best SEO marketing for law firms – certainly will.

The process consists of four main stages:

The contractor now understands what to do next and the kind of attorney he’s looking for. He wants to find a workers’ compensation lawyer in Atlanta, Georgia, so that’s what he searches for online. He sees three options that look promising and spends some time researching each one.

On average, Americans spend eight hours a day online. When you’re not working, your law firm’s website should work for you.

Stage 2: Consideration/Evaluation.

So, the search engine strives to deliver results that are:

Why Does My Law Firm Need a Well-Designed Website for an SEO Campaign?

Do you need to be a digital marking expert to do law firm SEO? No (though that does help). But, you will need to:

Most Google searches clock in at under a minute. That’s less than 60 seconds spent considering the search results before settling on a firm to call. If you want the phone to ring, you need to rank at the top of Google’s first results page.

Websites for law firms should successfully:

In fact, data for April 2021 shows that first position has an average click-through-rate (CTR) of anywhere between 31.17% (desktop) and 25.68% (mobile). CTR measures how many people see your ad online versus how many actually click it.

Good consideration-stage content includes comparison guides, checklists, case studies, webinars, and reports. At this point, you’re trying to show that you offer the best solution to the consumer’s problem.

Stage 1: Awareness.

What is Lawyer SEO?

With a robust online presence, you can reach prospective clients you may never find offline or through traditional methods like word-of-mouth advertising.

So, if you want your law firm website to get clicks – meaning visits from potential clients – you really want to make sure that you rank on the first page.

The contractor is looking for valuable content that addresses his pain points. Good awareness-stage content may include educational blog posts, ebooks, guides, videos, and whitepapers.

So, what makes a website attractive to Google? According to the search engine itself, “search engines exist to help people find what they’re looking for.”

The page that ranks 1st organically (we’ll get to that shortly) is up to 35 times more likely to get a click than the page that ranks 10th.

At its core, SEO for law firms means producing helpful, high-quality content and delivering it in an appealing way. If you can master that, you’ll reap Google’s rewards. That’s what the best companies for lawyer SEO have mastered.

Stage 3: Decision / Conversion.

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