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Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Your best resource is keyword research tools.

Moz Keyword Explorer is another excellent keyword research tool. They use a unique system for scoring level of difficulty (0 to 100) to show how hard it is for you to outrank your competitors on the first page.

Keyword research is essential to understanding your site’s SEO and your competitors’ site as well. However, luckily, you do not have to be an SEO guru to know which keywords to use.

Free and Paid Tools.

However, even beginners can follow simple SEO tips and tricks to increase their page rankings on search engine result pages (SERPs).

If you are unfamiliar with the common tips and tricks of SEO, then carefully review this next section to help you drive more traffic to your website.

One of the best keyword research tools is SEMrush. It shows you important stats you need to consider when building your list of targeted keywords, like the monthly volume of searches and the cost-per-click for each keyword. You can also view a list of related keywords for phrases you’re looking for to get content ideas.

There are so many free SEO tools, as well as several paid ones, that can walk you through each step of researching keywords that you want to target. Most SEO tools offer free versions and paid versions.

Hit the ground running with these 30 easy SEO tips and start attracting the right people to your business.

Simply list out as many keywords and search queries you can imagine your buyer personas using, then add important research information so you can prioritize your keywords.

An SEO strategy allows you to plan, outline, and implement the steps that help you to improve your search rankings.

2. Keyword List.

Here are some other benefits of having an SEO strategy:

You need an SEO strategy to help you maintain organic search traffic and engagement. Remember that this is an ongoing process and an essential part of a business’ success.

The free option usually has limitations, like only a certain number of keyword searches per day, whereas the paid tiers include more features for each tool.

The priority score, which is also listed as 0 to 100, combines other metrics (like organic click-through rate) to indicate how much of a priority the keyword needs to be in your strategy. The higher your priority score, the closer you are to sweet spot of high search volume, organic CTR, and low difficulty.

The best way to conduct your keyword research is by starting with your buyer personas in mind. Consider what queries they’re putting into search engines.

1. Research Relevant Keywords.

List out their top pain points and goals, then research keywords and phrases that relate to them. These words and phrases go in your keyword list.

From improving components of their webpages to signing up for powerful SEO analytics platforms, beginners can easily use the same techniques and tools as SEO experts.

Climbing the ranks in SERPs is an important goal for any business. It showcases your brand as an authority in your industry and delivers qualified organic traffic to your site.

You can build content ideas based on keywords that align with your ideal buyer’s interests and the keywords that have a good balance of search volume and level of difficulty for ranking.

It’s easy to get lost in the weeds during the keyword research phase. You need to simplify your keyword research approach as much as you can. Your process should boil down to three simple steps.

And for good reason. Because SEO often is often very complex, and given its ever-changing nature, it’s hard to keep up with newly discovered best practices. Between Google algorithm updates and changes in searcher behavior and marketing technology, there are so many moving parts that guide your SEO strategy.

Google will serve up your AMP pages or PWAs in the mobile-first index if you don’t have a mobile site, so you’ll want to make sure your primary content and links list on the AMP pages or PWAs.

If you have a sudden drop in traffic, it could be due to an algorithm change – or a manual action.

Image Credits.

21. Keep Site Speed to 2-3 Seconds for Users.

If you have multiple locations, make sure the name, address, and phone number (NAP) are consistent for each location across all your local profiles.

Long-form content has proven to get higher search results (though long-content doesn’t always guarantee success).

If your locations are spread out in different states.

While having a privately hosted domain won’t affect your search rankings, having shared hosting may cause your site to get indexed less.

It’s doing nothing for your site but bringing down the quality.

If you’re donating to charities and nonprofits in exchange for a link, this is against Google’s webmaster guidelines.

77. Analyze Exit Pages.

Instead, focus on earning links and engaging on social bookmarking platforms just like you would on social media.

If you’re eligible.

That content should support your SEO and business goals.

You want to be clear about what the influencer expects from you and vice versa.

101. Be Engaged.

Avoid long, daisy chain redirects to help search engines crawl your site faster.

When redesigning your website, bring in an SEO professional early in the process.

If you have products with very close descriptions and names, use the canonical tag instead of redirecting it.

Sometimes (OK, most of the time) though, you’re new to the SEO game or you need a quick refresher (if so, I highly recommend Search Engine Journal’s SEO for Beginners: An Introduction to SEO Basics).

Spend time combing through your FAQ pages.

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