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And if the tool is giving you a search volume range, like this…
The fact is: new pages don’t have any backlinks or authority. But when you internally link to that new page, it gets INSTANT link authority.
SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.
Why are SEO Keywords Important?
Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”.
And you get a list of content that’s performed best for that particular site.
First, decide on one main keyword.
If you want to find creative keywords, I recommend checking out a nifty free SEO tool called SeedKeywords.com.
Then, add your keyword to your meta description.
For example, look at the keyword suggestions that I get from Ahrefs when I type in “SEO tips”.
But even if you do everything right, it can take years. Which is why I recommend focusing on long tail keywords.
The great thing about these tools is that the question keywords you get are long tail keywords. This means they usually don’t have a ton of competition on Google’s first page.
For example, let’s say you wanted to create a page about “keto lunch”. Well, if your site is new, the keyword “keto lunch” is probably too competitive.
But it’s really not optimized around that term.
The 8-Step Content Strategy [Template Included]: A guide to planning and executing an SEO-focused content strategy in 2021.
But when you type keto lunch into Google, you get a list of long tail keyword suggestions.
Find Outside The Box Keywords.
Personally, I put A LOT of effort into every piece of content that I publish. And for that effort to pay off, my content needs to bring in targeted traffic for years. And to do that, I focus on terms that are growing in popularity.
For example, my guide to writing a blog post is optimized around “how to write a blog post”.
On-Page SEO – 9 Actionable Techniques That Work: A video that dives deep into the on-page SEO process, including lots of examples and case studies.
But if you already use Ahrefs, SEMrush or Moz Pro, you already have this feature at your disposal.
Fortunately, you can easily see a keyword’s trend using Google Trends.
Next, use that keyword and variations of it, throughout the content, as shown below.
In this guide, we’re going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads, and sales you need .
The bottom line: write for humans first , and make content readable and understandable.
Second, images can help you handle content accessibility, which is useful for the millions of searchers worldwide who experience a disability.
But it’s essential to get it right; poor keyword usage can actually hurt your search ranking .
How To Find Pages To Optimize With Google Analytics.
Although social media isn’t a direct search ranking factor, research into social media and SEO shows that there’s a strong link between social shares and visibility in SERPs.
(It’s important to note that while keywords aren’t the main ranking factor themselves, their use in content and links, which ARE among the top ranking factors, helps Google with this process.)
1. Page Titles.
Use this table of contents to get to the section that interests you most:
That’s why it’s so important to use the right keywords here. By right, we mean relevant to the content that searchers will find when they click through.
That means if you get keyword use wrong, you’ll seriously hurt your business . That’s because you’ll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results.
To do this, log into the site and go to SEO Toolkit » Organic Research » Positions . Type in your domain name.
And no organic traffic means fewer leads and sales. No business can afford that, right?
Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That’s what gives a web page its search ranking.
Understanding Keywords and SEO.
If you use the same anchor text for every inbound link you create, that’s an SEO ranking red flag for Google, and it might get you penalized. Instead, use LSI keywords to vary inbound anchor text.
The best practice is to use keywords in at least a couple of subheadings.
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Research shows that 95% of people only look at the first page of search results. And half the clicks on that page go to the first three results.
The same rule applies to internal linking, which helps both Google and searchers find other site content. And it applies to external links, too.
Once you have that information, the next step is to edit your content.
How To Find Pages To Optimize With SEMrush.
The best practice is to include latent semantic indexing (LSI) keywords rather than the exact keyword every time. These might include some of the phrases that showed up in the SEMrush SEO content template we talked about earlier.
Here are the key places where it makes sense to use keywords for SEO. To make the process of adding keywords easier, we suggest you use one of these top SEO software plugins or apps.
The best URLs give visitors – and Google – a clue about what’s on the page, so you want to make them descriptive. And that means using SEO keywords in the URL, as in the example below where the “growth hacking” keyword is in the URL:
To find the pages, go to Acquisition » All Traffic » Source/Medium. Click on google/organic . You’ll see your content in a table, ranked by the number of users in the past week.
That’s enough reason to optimize keyword usage in social media updates for better SEO.
The meta description also helps searchers decide whether to click through from a search result to see the full content on your website.
Optimizing page titles is part of technical SEO, and is a good starting point when using keywords for SEO.