BEST THINGS TO DO FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Featured snippets are the information blocks that appear in the search engine right below the Google Ads, if there are any, usually above any other results triggered by the search.

As long as you stay up to date with the latest trends in the industry and with this article, SEO will become easier.

Backlink building may not be as important as it once were – when search engine rankings depended only on the number of backlinks you got.

3. User intent content.

We’ve all had to deal from time to time with the concept of content repurposing.

If you are using WordPress or another similar commercial CMS, it is important to look for a responsive theme and use only the essential plugins and scripts. If you need a custom theme, you can just work on the base of a responsive template and build your way through it.

It happens – more frequent than expected – to discover content that needs to be updated and republished. In other cases, content that was already published on a platform you don’t use anymore and can be adapted to be republished on your website or blog.

These snippets are designed by Google to help the users find useful information fast and easy to read/understand. And of course, you can profit from them by getting your content on top of your competitors’ articles. I am talking about the content, of course. Here’s a quick preview f how a featured snippet looks like:

5 hours a day. This is the amount of time the average consumer spends on a mobile device, be it smartphone or tablet.

Then, try to study the phenomenon on a daily basis and keep up to date with everything that happens, all the changes, the additions, plus the trends.

When it comes to traffic, especially if you are marketing an eCommerce business, user intent is essential. It should be the main idea of focus for you.

Content repurposing made easy.

Reputable and quality backlinks can get you more exposure, more traffic and a significant boost in trust.

First, you should learn everything that is to be learned about SEO and search engine ranking. There are a lot of courses and valuable guides available online, and they will most certainly help you get the most out of your campaigns with minimal time investment.

In order for it to be effective, however, you need to create a lucrative strategy. You should think about SEO while you are creating the content and you should think about it outside of the creative work as well.

Study the competition. Research the most popular keywords based on your industry, what other people are looking for and the kind of results they are able to get through search engines.

My advice would be to transcribe into text everything you create that is not to be published as an article or a blog post. Then, publish the transcription along with the original multimedia file, whether it is an audio, a video or a static visual file.

What can you do?

Textual articles will allow you to insert keywords and it will help you improve your page rank . Also, it can drive in more visitors. On one hand, there will be the organic traffic generated by the search engines.

Having more than half your audience accessing your website via mobile devices should, however, be quite relevant to your SEO strategy. Nowadays, success depends on how your pages respond when accessed on smartphones and tablets – this should be your starting point for SEO improvements.

Based on this, we have 4 types of user intent:

On another hand, you’ll get a lot of visitors that are looking for written content instead of the audio or the video blog. And, if you are publishing infographics, you may take benefits from the potential visitors who are looking to read a more detailed, more thorough text regarding the topic they search.

Today, ranking depends on a series of factors and we’ve already discussed an important part of this aspect in the previous aspect.

Then, try to identify the best keywords to target with your own content, and work based on them.

For example, I noticed that “small dog toys” receives 590 monthly searches — higher than any other related combination of words. However, I’m still not totally ready to start writing about this topic. First, I need to do some research.

Now that you know what your competition looks like, it’s time to create the content that is going to blow those folks out of the water. This is perhaps the most difficult part, but it’s the most important. It needs to be amazing .

Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next website article. No, an SEO checklist won’t protect you from crashing and burning. But it will help ensure that your post has the best chance it needs to rank high in Google.

3. Write the best content.

Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists.

The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn’t it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

The first step is to simply pick the search term or phrase you want the post to show up for. If I am writing about the best dog toys for small dogs, I’ll want to find out what people are actually searching for.

You’re right if you guessed the second one. While the former might not completely kill your SEO efforts, the latter definitely helps show Google exactly what the post is about.

Twin Design / Shutterstock.com.

4. Put the keyword in your page title.

Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning exactly as it should be.

Another way Google is able to determine what your blog post is about is the URL. In other words, we’re talking about what comes after the “.com” in your url (or .net, .org, or whatever you use). For example, which of the following URLs do you think Google will like better when deciding whether or not to show a certain page?

If you aren’t talking about your best content, why should anyone else care? For this reason, it’s important that your best SEO content be linked to internally by other pages on your website.

This should be a no-brainer, but I’ll say it anyway: Your page title should contain your keyword, but that doesn’t mean it has to be exact (though it can be).

1. Pick a good keyword to focus on.

For an example of an article I recently wrote — with just this goal in mind — check out “How to Become a Millionaire: The Ultimate Guide.”. My goal with that post was to write superb content about that topic. How did I do?

Additionally, the title must also be interesting enough that people will actually want to click on it! A good example of this would be PT from PTMoney.com, who wrote a great post about “making extra money.” However, rather than a boring title, like “Make Extra Money,” he titled it “52 Ways to Make Extra Money.” Now that is something I would want to read.

Take a look at all the content on page one of Google, ignoring any ad results at the top. The 10 (or so) results are your competition! What are they missing? Can you do better?

Next, if your blog post contains images, you can use those images to cement the idea to Google about your post’s topic. There are two ways to do this:

Okay, finally we’re finally at the big one: external links.

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