BEST TRAVEL SEO SERVICES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Even though people believe it extinct for some unknown reason, email marketing is an excellent way to reach existing and interested parties, and perhaps inspire them to start planning their next trip. The main challenge here is to find that proper blend of promoting your latest deals and showcasing a destination you are putting together trips for.

With an online travel market share of around 40%, online travel agents have certainly stepped into the ring, and are putting up quite a fight. If you consider the fact that the industry’s gross bookings amounted to $1.6 trillion in 2017, you can just about imagine the size of that ring, and the quality of the gloves you need to have to put up a decent show.

Now for the actual facts.

While these factors are considered to be the most important ones, let us not forget that they are only one part of a larger puzzle. In fact, here is how Cube Digital does travel SEO – a shorter and sweeter version of our own blueprint that is. Please bear in mind that we could have gone into much more detail on any of these points – but we do want you to give us a call, don’t we?

Having original images in place is also a bonus – you can use them to draw in additional links, and having a unique style of photography will help you stand out and stay memorable.

Link Building.

Is your company turning up in their search results?

Today people sit down at a computer, tablet, or smartphone and find a holiday. But, not before carrying out lots of research on their potential destination.

Crafting landing pages that are not hell-bent on selling – pages that will be detailed enough, informative and captivating enough to capture a reader’s imagination and that will answer a certain query will have a much easier shot at ranking. While they themselves will not convert, a clever internal linking structure and call to action will nudge your visitors in the right direction.

Building links in the travel industry can be quite a challenge. Since there is certainly a slice of cake to be had, and since most people blogging in this industry are aware of it and have already started nibbling on it, you are often faced with a demand for a freebie in return for exposure. However, the fact that the industry is as large as it means that there is certainly someone out there looking for just the services you are trying to promote – the trick is only in finding them.

Even though we are discussing content marketing for travel, this is actually a step that needs to be taken somewhere between the research and the marketing part of your SEO journey.

Another issue we often come across is poor website structure, one that makes it very hard for a user to find their way around. This will not only hurt your rankings, but it will also have you losing customers. Which will lower your rankings.

In fact, these are the two factors that most often cause ranking drops – large websites will often inadvertently have a lot of duplicate content, which is at times an easy fix, but can also take a fair bit of work, depending on what else we find.

It will also be easier, and often much better, to rank for more specific keywords (for example, “couple’s rock climbing holiday” instead of “adventure holiday”). It will target a visitor at a more specific stage of the buyer’s journey when they are much more clear on what they need to find. These keywords can often be less competitive, but their main advantage is that they drive better conversion rates.

While you will certainly want to be a part of their “booking moment”, you should never underestimate the power and allure of any of the others. After all, customer awareness is a step closer to a conversion than customer ignorance.

If you have been running a travel website for a while, you already have a lot of assets in place (both on and off your pages). The first step in any successful campaign is a website audit, which will tell you what to focus on to see the best results as soon as possible. This may unearth anything from duplicated content issues to crippling internal linking.

Top Ranking SEO Factors in the Travel Industry.

Running an Adwords campaign in the travel niche can often be an expensive undertaking. This is why we run yet another keyword research, PPC specific, and see what your odds of outdoing the competition are. While investing in paid ads can often drive some quick results, we would always give our other tactics a spin too – they are more focused on the long term and will remain in place long after your PPC ads have stopped running.

You may or may not have such landing pages in place. If you do, and already rank somewhere for them, we can take it from there and work on them. If not, we can create these pages for you – but we would still prefer to have your input on the actual text. After all, you know much more about your destinations than we do.

Once we have a page everyone is happy to work with – promoting it becomes our focus. Depending on the purpose of said page, we will attract links to it as if by magic, all the while secretly counting down the days until our own holiday begins.

Before we dive into the actual ranking factors and SEO best practices, there are several key points to bear in mind about the niche itself:

Page speeds, loading times, image sizes, server issues and everything that falls under the “technical” category is usually a one-time fix. In the age of the mobile-first index, making sure your pages are responsive is a given. Having an SSL certificate is just as important, as is making sure you are GDPR compliant.

According to SearchMetrics, the five most important ranking factors in the travel industry are:

Parallel to the said competitor scrutiny, we do keyword research specific to your website and your offer. This will tell us two things: what you should be ranking for, and what keywords should you stop chasing. You’d be surprised how driving traffic to a seemingly non-converting page can up bookings. If you have the right website structure, and tell the right kind of story, of course.

Technical SEO.

To better illustrate that last point, and to better acquaint you with the journey a visitor is on when they land on a travel website, here is a very short overview of the different stages of their buyer cycle:

We have touched on the importance of telling the right story several times already, and now we finally get to explain why we keep going on and on about it. In fact, storytelling is much more important in the travel industry than in any other niche online.

Today, you can be your own travel agent, and with websites like Booking and AirBnB getting larger by the day, small travel agencies are having to fight an uphill battle to start ranking, and more importantly, to continue selling bookings.

(Check out this travel SEO Case Study to see how we work)

Back in the day, your customers walked into a travel agency, browsed a catalogue, settled on a destination, and the agency would do the rest. There was no need for travel SEO back then.

Once we know what your assets are, we take a look at what your competition is doing. This will involve anything ranging from the keywords they are and are not ranking for, the destinations they are promoting and how, the images they are using, the stories they are telling, and the backlinks they have in place.

If you are ready to go on this SEO journey with us, then pack your bags and give us a call. Or shoot us an email. We are always on the lookout for our next adventure.

Joe Robison, Green Flag Digital.

SEO doesn’t happen in isolation, it’s part of your overall travel marketing strategy to grow you brand and acquire leads with strong ROI.

Travel SEO can be really easy, or really tough – depending on your sector.

I hope to meet you soon, and hear what your travel brand goals are for this year!

There are a few steps to determine fit:

Aren’t Full Service Agencies the Way to Go?

With Google and Facebook Ad prices skyrocketing, you need to acquire new customers for your travel company at acquisition costs within your budget.

If you’re just trying to cover your bases, it’s helpful to get general help. If you’re looking to leap ahead in certain traffic channels for your website, you need an expert. It’s difficult for a business owner to decide who is the expert, and who has their best interest in mind, that’s for sure. The only solution is to learn the process as you go, or to find a true partner who can both do the work for you and teach you all along.

I’ve worked with a unique travel tours client for over 4 years and seen amazing results.

Some of the reasons for their success:

Thankfully, there are still some decent technical SEO consultants in the wild ready to help clients.

My name is Joe Robison, a travel SEO expert that just may be able to help you out!

In some situations, a full service, integrated agency can be the way to go. These are best for companies that want very little oversight of the projects, and want an outside generalist agency to handing all of their marketing.

Trying to become the next Kayak.com? That’s one thing.

This client acquires traffic at low costs with their high reliance on organic search. This keeps profit margins strong for this growing tour company.

Trying to grow traffic to your unique travel tours business where you’re highly differentiated? That’s another.

Your Travel Site Needs SEO to Grow.

It was fun! I enjoy writing on the topic. Truthfully, any really well-rounded SEO should know their stuff technically, but finding a good well-rounded SEO is tough.

That’s the problem with large, full-service agencies, however. They’re often so generalized that you get great service in some areas, and they outsource the rest, or give it to someone who isn’t a true expert.

“Travel SEO is a cutthroat industry, but with over 4 years of experience in the travel marketing space, I’m confident I can boost your marketing strategy with bespoke SEO for your travel brand. Let’s fly together!”

What are the top Travel SEO Strategies?

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