Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.


Small Package
Human Articles with Readable Spin
15 High DA web 2.0 Properties
10 High DA Trusted Profiles
20 High DA Bookmarks
5 EDU Profiles
50 Powerful Web 2.0 Profiles
10 Blog Platform Articles
10 High DA Documents Links
10 Manual Image Submission Links
10 Niche Related Blog Comments
1 Weebly Post
1 Tumblr Post
1 Wordpress Post
1 Blogspot Post
1 Medium Post
50 Facebook Reshares
50 Twitter Retweets
100 Pinterest Repins
Blog Comments LinkJuice
Bookmarks LinkJuice
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Medium Package
80 Unique Human Articles no spin
30 High DA web 2.0 Properties
25 High DA Trusted Profiles
30 High DA Bookmarks
7 EDU Profiles
70 Web 2.0 Media Profiles
25 Blog Platform Articles
15 High DA Documents Links
12 Image Sharing Backlinks
20 Niche Related Blog Comments
10 High DA Forum Profiles
10 Press Releases
Video Creation
10 Video Submissions
Power Point Creation
10 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
5 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Share
1 Flickr Share
1 Myspace Share
100 Facebook Reshares
100 Twitter Retweets
250 Pinterest Repins
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Big Package
140 Unique Human Articles no spin
50 High DA web 2.0 Properties
40 High DA Trusted Profiles
40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now


User-Agent Switcher for Chrome extension (Free) If you want to see how a website functions on both desktop and mobile browsers, then this Google Chrome extension is for you. It lets you switch between various user agent strings and you can even set up specific URLs that you want to spoof every time.

The SerpTrends SEO Extension is a neat little SEO ranking tool which is available for both browsers, works with Google, Bing, and Yahoo!, and makes it quick to check search engine ranking changes directly within SERPs, by displaying easy to view green and red triangle icons. As it numbers the search results, it also provides a quick way to assess which position your page is ranking at.

Moz Title Tag Preview Tool (Free) Title tags are one of the most fundamental elements of on-page SEO and it’s important that once you have optimised them, they don’t truncate in SERPs (unless this is intentional – to encourage click-through etc.) Moz’s Title Tag Preview Tool provides a quick way to see how your title tag will appear in SERPs.

Text Mechanic (Free) The excellent Text Mechanic provides a range of useful text formatting tools, but we primarily use its Remove Duplicate Lines feature for when we merge multiple keyword research lists which contain duplicates. There are of course scripts that can be run in Google Sheets to achieve similar results, but Text Mechanic is great when these don’t work as desired – or if you are using a different program that doesn’t support this type of functionality.

Siteliner (Free and paid) Siteliner offers a number of different features, including the ability to check for broken links, related domains, text to HTML ratio, page size, loading time, word count, and internal and external link information – as well as the ability to create an XML sitemap. We mainly use it however for it’s excellent duplicate content identifier – one of the best SEO audit tool features available, due to how few of these seem to exist online. It will scan up to 250 of your pages of your website for free, but if you want to analyse a larger number of pages (up to 25,000), you will need to opt for the paid version.

Responsive testing tools.

Pingdom DNS Check (Free and paid) An additional service from Pingdom that we occasionally use is their DNS Check tool. It lets you check for any DNS errors by checking your servers to see if they are set up and responding correctly. The free version of Pingdom usually provides enough information to see if everything is working as it should be.

Ahrefs (Free and paid) If you wanted to know how to check backlinks of any website and could only pick one tool, Ahrefs would be our recommendation. The company also offers a wide variety of other website optimisation tools ranging from keyword research and ranking monitoring, through to content and competitor analysis. They have a huge amount of backlink data, coupled with an easy to use interface which is packed with genuinely useful features.

Google Structured Data Markup Helper (Free) Structured data is playing an increasingly important role in SEO, so if you want to implement it on your website, Google’s Structured Data Markup Helper lets you easily add it to your website page.

hunter (Free and paid) One of the frequent challenges of outreach is how to find the email addresses of the people you wish to contact; with hunter, this is a breeze. Just enter your chosen domain into their search box and they will provide you with any available email addresses. The free version limits you to 100 searches per month, but a paid version is also available. They also offer a handy Hunter Google Chrome extension.

MozBar extension for Google Chrome (Free) The MozBar extension for Google Chrome provides a quick way to check a website’s Domain Authority. You can also use Moz’s Open Site Explorer if you need a little extra information about Page Authority, and additional backlink information.

Whois Lookup (Free and paid) There are many reasons why you might want to find out who owns a particular domain – perhaps you cannot find a webmaster’s contact details when conducting outreach for example. Whois Lookup lets you do this and offers plenty of additional domain related information. (Free and paid) Although they are always improving how they work, search engines still struggle when it comes to crawling JavaScript. works by rendering your JavaScript in a browser and saving the static HTML, which it then returns to the crawlers – providing a simple solution to this age-old issue.

Google Safe Browsing (Free) If you think your website might be unsafe, you can run it through Google Safe Browsing to check if there are any threats present – such as malware issues. While you will get notified in Google Search Console if you site has been compromised, this tool is useful for those times when you do not have access to it, or just want to quickly perform an SEO health check.

DeepCrawl (Paid service) What is the best SEO tool for performing a website audit? If we could only pick one, it would have to be DeepCrawl. DeepCrawl is a website crawler which is affordable, feature-rich, and intuitive to use. It can help you to identify the vast majority of issues with a website and provides suggestions on how to resolve them. The company’s customer support is also first-rate.

Voila Norbert (Paid) Voila Norbert doesn’t do too many things, but what it does it does very well. If you’re looking for an easy to use tool which will help you to find corporate email addresses, it’s simplicity makes it a very good choice. Although it is a paid service, you can even pay as you go – for just 10 cents per lead (and you get 50 free leads when you set up an account).

Plagiarism tools.

LeadIQ (Paid) Link prospecting can often seem like a thankless task, so finding any way to reduce the time spent is imperative. LeadIQ speeds up the process by allowing you to quickly compile lists of up-to-date and verified contacts which can be synced with a spreadsheet – or Salesforce. It can find many different types of contact data besides just email information, including social media profiles, name, location, position, phone numbers, and more.

CyberGhost (Free and paid) How to check website rankings without personalisation and localisation? As any SEO knows, search results are highly personalised and localised, so to get a more realistic view of rankings it is often wise to use a virtual private network (VPN). This allows you to see search results as they would be if you were searching from a different location to your own. CyberGhost is one of the best free VPNs available (the paid version adds a number of advanced features) that lets you see what e.g. users in Spain see when searching for your service.

Mixmax (Paid) Mixmax offers a range of useful outreach solutions covering everything from email tracking and scheduling, through to one-click email templates. It integrates with Gmail, Inbox by Gmail, and Salesforce. In addition, it provides in-email polling, surveying, and GIF features, and lets you undo the sending of an email in error, customise your branding, and set up multiple email signatures.

The free version offers ample functionality for the vast majority of websites, although there is also a paid option called Google Analytics 360 designed for large enterprises. Most users should find however that the free package meets all of their requirements.

Qualys SSL Labs (Free) With HTTPS now being used as a ranking factor by Google, more websites are migrating to its more secure system. If you want to check your SSL setup, Qualys SSL Labs allows you to analyse your SSL server, your browser’s SSL capabilities, as well as look at the implementations of the top one million websites on the Internet – and much more besides.

Inkybee (Paid) Inkybee offers an array of useful outreach tools ranging from blog searching, Twitter bio searching, and Twitter influencer analysis, through to list and contact management, reporting, and keyword monitoring (so you can be notified when your targeted bloggers mention your campaign keywords). It integrates with Google Analytics, so you can see how much traffic has gone to your domain from each blog.

Check My Links extension for Google Chrome (Free) It’s surprising how common it is to find broken links on a website that haven’t been spotted for months. With the Check My Links extension for Google Chrome, all you need to do is click the extension button and it will scan your web page and highlight any broken links – it doesn’t get easier than this!

Website monitoring tools.

Screaming Frog SEO Spider (Free and paid service) It’s tough to choose between DeepCrawl and Screaming Frog’s SEO Spider – there is little that one can do that the other can’t, and Screaming Frog make some of the best SEO software out there. One advantage of Screaming Frog is that they offer a free version of the tool. Additionally, DeepCrawl is a browser-based tool, while Screaming Frog is an application you download to your computer – there are pros and cons with each approach. We use both, depending on our requirements. It’s also worth checking out the Screaming Frog SEO Log File Analyser if you are a more advanced SEO.

Crazy Egg (Paid) If you want to see how users interact with your website in a more visual manner, Crazy Egg’s heat map and scroll map reports are fairly unique compared to other types of SEO analysis software. They let you see where users have clicked and scrolled, where they have come from, and a new feature lets you view actual recordings of users’ screen interactions. Crazy Egg is a paid service – although they do offer a free trial – but if you need to visually see how your users navigate around your website, it’s well worth paying the money and deserves a place near the top of any self-respecting SEO software review.

Google PageSpeed Insights (Free) Having a website which loads quickly is vital for a number of different reasons. Not only will it please your users, but loading speed is also a ranking factor in the Google algorithm. You can easily check your website speed with this excellent Google optimisation tool; it will assign you a score for both the mobile and desktop versions of your website, as well as offer technical suggestions on how to improve it. Alternatively, you can use Google Test My Site which offers similar functionality.

Nightwatch (Paid) Nightwatch is a relatively new SEO tool which provides rank tracking, backlink monitoring, and reporting functionality – all within a slick and stylish dashboard interface. Its innovative filtering options allow you to dig deep into aggregated keyword data and it can also integrate with Google Analytics and Google Search Console. It offers customisable reports as well as advanced segmentation and data visulisation in an attractive, flexible, and intuitive package.

In this article, we examine what we consider to be the best SEO tools currently available, based on years of experimentation. It wouldn’t be feasible (or enjoyable for our readers!) to review every single piece of SEO software we use, so we have chosen some of our favourite ones which we use on a regular basis.

GetFiveStars (Paid) Positive online reviews of your business can have a significant effect on attracting customers, but sometimes, managing how you acquire them isn’t easy and often gets neglected as other tasks take precedence. GetFiveStars is an automated system, and all you need to start the process is a customer’s email address or phone number (or alternatively, the platform offers website pages or iPad kiosk modes). It will then send them a customised message which requests their feedback; if this is positive, they will be asked to review your business on your chosen review platform (you can also follow up and aim to resolve any negative customer experience privately).

ipinfo (Free and paid) If you’re wondering ‘what is my ip address?’, it’s as simple as typing ‘ip address’ into Google, but if you want to find out who a specific IP address belongs to – or the IP address of a page you are visiting – you can use ipinfo which will provide you with this, plus a range of related server information. Their – website ip address details Google Chrome extension is also very useful.

Fetch & Render As Any Bot (Free) With the Fetch & Render As Any Bot tool, you simply enter your URL and select your chosen user agent. This free SEO software quickly allows you to see how your bot of choice will render your page.

You should be thinking things like ‘ how am I going to make my site better , or ‘ how am I going to keep people on my site longer , or and ‘ just where is my next quality link coming from ?

I am a bit stuck in my old ways, and I don’t rely on too many tools but the ones I do, I use regularly and often, for years.

QUOTE : “ You can submit your website and verify it in Google Search Console. The procedure to connect your website is very simple with a little technical knowledge.” Shaun Anderson, Hobo 2020.

When I find a simple tool I like I usually stick with it forever. I’m amazed at the simple things Clicky does so effortlessly. The control panel seems so much more intuitive than for instance Google Analytics. Instantly accessible.

A great research tool for looking for the questions that surround a topic you may be writing about. But these days, you really should know what you are writing about to rank high in Google for competitive terms. You can also use Google Keyword Planner for keyword research.

Majestic (formerly Majestic SEO )

Screaming Frog spider comes highly recommended for SEO and web designers everywhere. I have used it on small and enormous websites (using a cloud computer to maximise its efficiency).

Semrush is a keyword research tool for, well, professional keyword research, site analysis and competition analysis. This tool does a lot of things. Much more, since I started using it many years ago.

These are time-saving tools I use, have purchased, trialed, or can recommend, with almost 20 years of experience in internet marketing. These reviews include paid and free browser extensions and plugins; cloud-based online tools with monthly subscription packages and paid desktop software packages.

I have enjoyed using SEMrush for over 10 years.

You can also output this report to CSV.

Your competition is using these tools and others like them. I use them too. You might find a use for them, too.

This is a must-have tool to perform SEO these days:

If you are a beginner, this is a good analytics tool.

I don’t list blackhat tools on this page and I would avoid them if I were you!

I tried a few real-time web stats analytics packages out (I like software with a free trial) and I must say, Clicky is brilliant.


This is a very simple and free keyword research tool to help you if you are creating content around a specific topic. You can use this to find out the type of questions people have about particular topics.

Here are my opinions on the tools professionals use and you can too:

Test your load time and Core Web Vitals using Google’s Pagespeed Insights. Run the test, and get a developer immediately on to increasing your scores.

In some cases, I use competitor backlink analysis to gather historical and real-time data to recommend to a client or show them how they SHOULD be marketing their business to achieve online popularity.

While the alternatives are useful to have, Google Analytics is still my analytics of choice. API access is also a must to get the best out of it.

You really DO need to use some third-party to analyse your rankings on individual keywords if you want a true idea of how your page performs in Google.

You can really do some neat stuff if you are a keyword monkey.

PageSpeed Insights.

These are ‘white hat’ SEO tools.

Google Search Console – This is a free web analytics console from Google. GSC (also known as ‘Webmaster Tools’) is a must-have tool set with invaluable insights about your own site and messages about your site health direct from Google.

SF is just about the best SEO software you can buy to investigate site structure and for quick log file analysis IF you are technically minded .

There are a lot of tools out there that are a total waste of your time, and some are an out-and-out scam. I’ve had direct experience with all the tools I have reviewed here and nearly 20 years of experience in search engine marketing.

Rich, accessible, relevant content and editorial links from reputable sites are what you need to get more visitors safely from Google.

Again, this is a must-have SEO tool in your toolkit.

Disclosure : “ I am an affiliate of Clicky. This review is editorial opinion. This review is not sponsored. ” Shaun Anderson, Hobo.

I use competitive link analysis:

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