BEST WAY TO KEEP TRACK OF SEO KEYWORDS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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SEMrush gives you an overall landscape of your rankings by showing you how many search terms are in the top 3, 10, 20, and 100. You can even see your ranking distributions over time.

The tool offers a clean dashboard where you can control all your settings and perform different actions. To track your search term rankings, go to the Rank Tracker option.

Another powerful feature of SEMrush is that you can track your competitor’s keywords as well. You can add up to 10 URLs of your competitors and track their search engine performance.

1. SEMrush.

It will also show the number of clicks, impressions, click-through rate (CTR), and the average position for each keyword. This helps you optimize your website and boost rankings. For instance, you can find content that ranks at 11 or 12th position, you can optimize those articles to bring them to the first page.

With help of SEMRush’s position tracking feature, you can track and monitor the movement of your site’s keyword rankings. The tool also shows which search terms are in the SERP features like the featured snippets, Google sitelinks, or knowledge panel.

Ahrefs shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

SERPWatcher by Mangools is a powerful SEO toolkit which allows you to easily track SERP for your business.

We hope this article helped you find the best rank tracker tools for SERP tracking. You may also want to see our list of the best WordPress plugins for business websites.

When you have added your website and keywords, you can use SE Ranking’s dashboard to monitor rankings, view historical data, track competitors, and much more.

5. SE Ranking.

This allows you to quick implement a fix, so you don’t lose any sales revenue.

To start, you can use the SE Ranking’s wizard by entering your site’s URL, add keywords you want to track, and specify the search engine and country.

Serpstat is the last SERP tracking tool on our list and is an all-in-one SEO solution. You can use it to analyze your website, conduct keyword research, find backlinks, and monitor keywords.

With the help of its Rank Tracker feature, you can add your website or connect your Google Search Console account with Ahrefs to import projects. Next, add the keywords you want to track to your Ahrefs dashboard.

2. Ahrefs.

Pricing: MonsterInsights Search Console report is available in its Plus plan, which costs $99.50 per year.

Pricing: Ahrefs prices start from $99 per month.

Another benefit of using rank tracking tools is that you can keep an eye on your competitors. You can see which search terms they are ranking on and find new keyword opportunities for your website.

You can even add up to 5 competitors for tracking and connect the tool to your Google Analytics and Google Search Console accounts.

On the other hand, these SERP tracking tools will immediately notify you when your keyword rankings drop.

Tiny Rocket Lab is advertised as the best keyword ranking tool in the world, but to be fair, you can only use it to track your keywords with the Google search engine. It is very easy to use though, having been stripped of all the expendable extras, and is very straight-forward, helping you make the best decisions for optimizing your site quickly and efficiently. While primarily a keyword rank tracker, Tiny Rocket Lab also provides an on-page SEO tool with customized optimization tools, SEO link data, competitor surveillance, and full reports. You’ll also be able to incorporate the Google Search Console, and the Tiny Rocket Lab software includes an easy to manage dashboard with a Task Management function for keeping track of SEO tasks and optimization. Even though you’ll be able to generate email reports and integrate the rest of Google Webmaster Tools, the Tiny Rocket Lab is quite limited in that you can only search ten keywords at a time—and that you won’t be able to track your ranking for Yahoo and Bing. Even though neither are nearly as popular as Google, being able to track your keywords on all three browsers will always give you a better idea of your ranking.

Another cloud-based search engine results page tracking tool, RankScanner is packed with a host of useful tools. This tool will analyze your SEO performance automatically (once you’ve set up a package) once you’ve let the tool know which keywords you want it to rank and will provide you with algorithms containing suggestions for new keywords you should start integrating into your site. RankScanner will also notify you of changes to your ranking status, and should your site’s rating drop you’ll be given specific suggestions for improvements. RankScanner also promises 100% accuracy for all their keyword tracking, and pledge to immediately run a second scan at no extra cost should they suspect any errors with their report. The number of keywords you can ask RanksScanner to track for you differs from package to package, as do the number of Buzz mentions offered and regularity of reports. The Basic Package, geared for start-ups and blogs, is free of charge and (of course) the most limited option available, but their most popular option is the Silver Package (at about $10 a month). RankScanner also offers a Gold Package for advanced users at $32.50 a month, and a Platinum Package for enterprise users at $55 per month.

Although Google Keyword Planner focuses primarily on planning your site (hence the name), you’ll also be able to check your site’s ranking—and find information on your competitors’ websites as well.The keyword tool is considered to be quite accurate for Google search engine results of course, but considering that Yahoo and Bing are not covered by the Google Keyword Tool (and both are increasingly popular alternatives to Google), you may miss out on a true reflection of your ranking. However, it is free to use—provided you’ve signed up for a free AdWords account.

GEO Ranker, as the name suggests, is a local-only keyword ranking tool, allowing you to focus your search but negating its feasibility for international businesses. It will, however, help you to find the best possible local citation sources to help you get ahead of your competition, but unlike similar software, you won’t be given suggested keywords to use on your site. You will receive reviews and backlink suggestions based on the keywords you target, though.

A popular open source keyword rank tracking tool, SERP’s Keyword Rank Checker allows you to track your site’s keyword ranking on a global and location basis. Again, you’ll be asked to select a keyword and a domain, although you also have the option to leave the URL section blank to see 250 results. You then select the search engine (Google or Yahoo only) and location, which you can refine to a specific neighborhood or GPS location in a second, optional section. Lastly, you choose whether you want to view results for desktop or mobile searches, and select Go. A few cute messages pop up on the progress bar while the online tool analyzes your entry, and within about 20 seconds you’ll receive a full report—which you can also download as a CSV. Assuming you elected to keep the domain section clear so you can see how well you rank compared to your competitors, your search results will look something like this (going up to 250 domains, of course): https://domain.com/ Position 1 | https://example.com/ Position 2 | https://site.com/ Position 3 The only real major downside is that SERP’s Keyword Rank Checker doesn’t provide you with ranking information on links.

23. Tiny Rocket Lab.

Most of the open source tools we’ll be mentioning that do have a bias are prejudiced for Google or been designed for Google Chrome. The developers of SEO Book Rank Checker recognized the growing popularity of an alternative browser and designed a software exclusively for Firefox. The SEO Book Rank Checker plugin allows you to easily discover your site’s ranking and automatically track your progress over time. You can choose to only install the Rank Checker tool, but we recommend you also install its sister tools, the SEO Toolbar (with a host of great features) and the SEO for Firefox tool (which allows you to view a site’s ranking and other information in the search engine results page) for free. Once the installation is complete, you’ll need to restart Firefox, but then everything will appear in a handy toolbar. Other than only being available for Firefox, there is one disadvantage to using the SEO Book Rank Checker tool—if Google feels you’re making too many keyword requests, your IP might get blocked. Luckily, the developers have to take this into consideration and implemented a function whereby you can set a delay between queries to avoid blacklisting.

There are a host of great features included, but as a keyword ranking tool, its top function is to automatically find the keyword (or keywords) your site is ranking on. You’ll also be able to specify which country’s search engine results you want Ahrefs to analyze for your site, so you get a localized report. This is an underrated feature, as many site owners don’t quite understand that you’ll typically rank better in your country (which is largely your focused target market) than worldwide. Although there is a (very) limited free version, we would recommend opting for the $79 per month package.

The Competitive Research and Keyword Research Gadget isn’t exactly a tool, but rather—as the name suggests—a gadget. You add the gadget to your site as a widget, so it appears on your site as a button you can use to generate information on your site’s keyword ranking. The free installation also includes a competitive analysis tool so you can see how well your site is doing relative to your competition, but you’ll also have the option of integrating the Competitive Research and Keyword Research Gadget in conjunction with any other keyword tracking tool of your choice.

Monitoring a large selection of keywords that best describe your business or product will also show you which keywords consistently yield results, so you can implement them in your posts and update pages that aren’t ranking well. You’ll also be able to identify diamonds in the dust—keywords relevant to your services or products that are trending. By keeping an eye on these, you can start using keywords that are starting to grow in popularity. If done correctly, this can actively boost your search engine optimization and move your site from page two up to page one in search results.

Type “Google Rank Checker” into your search bar and you’ll quickly find this excellent keyword ranking tool. It’s free to use and will help you to track your keyword positioning for Google’s search engine results page. You’ll be asked to enter your site’s URL, a keyword or keyword phrase, the area you want to check (world/USA—google.com for example) and answer an easy Captcha question before hitting submit. In less than 10 seconds, you’ll get a result that looks something like this: Site URL domain.com | Keyword example | Ranking 12 Needless to say, because it’s open source the online keyword ranking tool doesn’t limit you to only searching your site, so you’ll be able to check on how well your competitors rank for the same keyword. One of the major downsides is that you’ll need to manually change the keyword or keyword phrase for each search, as well as the URLs when checking different sites, whereas many of the other ranking tools we’ve listed allow you to monitor multiple sites automatically. You’ll also only receive results for the specified domain and keyword, so making comparisons between your site and competitor sites will require a lot of extra work.

Microsite Master offers daily keyword rank tracking for Google, Yahoo, Bing, and several other search engines, allowing you to see where and how your site can be improved. You’ll also be able to see where other sites rank for the same keywords you use, so you can pick up on Google updates and compare your success to that of your competitors. The Microsite Master SEO Scoreboard makes this easy to do, offering an overview report on one screen for easy review. The keyword ranking tool also allows you to integrate Analytics and Clicky so you can see where most of your site’s traffic is originating (specifically which keywords and phrases are leading to better ranking. You’ll be able to monitor how your links and contents are contributing to your rank status, and see where you can improve. Microsite Master’s free account doesn’t offer all of these features and limits your searches to ten keywords, but you’ll still benefit from daily updates. The “Mom’s Basement” package shoots your keyword limit up to 150 for only $20 a month, but we would recommend signing up for the Affiliate account ($50 per month, 650 keywords) as a minimum for established sites.

RanksWatch is a cloud-based software developed to be more than just a rank tracker. Unfortunately, some of the features are limited—the free tools are quite expensive, but to get the full benefit of RankWatch, you’ll have to purchase one of their plans. They have Medium, Large, or Extra Large, ranging from $29 to $449 per month (there’s also a custom plan, where you get to choose how many keywords you want to track: prices start at $58 but can be as high as $5987 per month). The free tools include a website analyzer, mobile-friendly test, and Google algorithm updates. Limited tools (which require a package, although a free 14-day trial is offered) allow for SEO management, white label solutions, a keyword archive, local rank tracking, email notifications, the ability to compare your results with competitors’, integration with Google Webmaster, a backlink analysis, and keyword suggestions. Despite its many strengths as an affordable keyword ranking tool (being competitively priced compared to the other paid tools we’ve mentioned), RankWatch only appears as number 14 on our list for two crucial reasons. Its keyword research tool lacks the power you would expect, and its backlink checker doesn’t yield appropriate results on a consistent basis.

Although not strictly keyword ranking, SimilarWeb will give you an idea of how well your site is doing with regards to traffic—information that can supplement any keyword ranking tool’s reports, especially if you’ve opted for a ranking tool that doesn’t show you which sites are doing better than yours. SimilarWeb will also give you an indication of how many views your site has received as a result of social media, searches, referrals, and ads.

SEO SERP Workbench is a free Google Chrome plugin from Omiod, the brainchild of Andrew Doimo, which allows you to rank websites across the globe quickly and easily. You’ll be able to match keywords to websites, and websites to keywords, and you can download the available software to analyze ranking positions and make comparisons with the results of your competing business rivals. If used in conjunction with the other SEO tools available by Omiod, the SERP Workbench will give you a very good idea of how well your site is doing overall, but if you only want an easy to use keyword ranking tool, then it holds its own as well. Results can be copied onto Google Docs (although you will lose the color grading system) or an Excel sheet so that you always have a copy on hand to help you compare your results over a time frame. Another attractive feature of the SEO SERP Workbench tool is that you can work offline, so you won’t lose any reports you haven’t had a chance to save if your network disconnects or you run out of data. The only major drawback is that you’ll only get results for the Google search engine.

Designed for tracking your keyword rank for Google, Wincher is considered one of the best tools available. You’ll benefit from a 14-day free trial period before being asked to sign up, but once you become a paid user you’ll be able to monitor your current ranking and see how it fluctuates over time. Wincher allows you to add multiple domains and keywords, so you’ll be able to compare your site to the competition. And if a competitor ranks up and overtakes you, Wincher will send you a notification so you can analyze the occurrence and decide how best to respond with changes of your own to improve your ranking. Wincher affords you the ability to view analytic reports on a daily, weekly or monthly basis, to group your keywords for a clearer overview of your site’s ranking, and to get your reports in PDF format for archiving or presentation in meetings. Best of all, if you’ve built your site using WordPress, Shopify or Weebly, you’ll be able to add Wincher as a plug-in to your content management system’s dashboard for easy access. The only major downside to using Wincher is that it’s unable to track your site for Bing and Yahoo.

18. Wincher.

You’ll also be able to add competitors that you want SimilarWeb to track, and in return, the tool will make its suggestions for competitors it believes you should keep an eye on too. When opting for a basic account ($99 per month) or the advanced account ($599 per month), you’ll be offered a free trial period. The enterprise account ($2999 per month) does not have a trial period.

If you’re still preparing content, you can use Google Keyword Planner to search for the keywords best suited to your business by using words or phrases relating to your site. The results will not only give you a suggestion list of keywords but also tell you how well they rank.

Considering how comparatively little the tool has to offer, it’s relatively expensive, starting at $299 per month and building up to $799.

You’ll also be able to monitor your competitors, allowing you to keep up with current trends and potentially gain the upper hand. DYNO Mapper will also send you regular notifications on your site’s performance, with sitemap comments, weekly or monthly content monitoring—and daily keyword ranking.

SEO Profiler will keep constant tabs on your significant competitors and the keywords they’re using to rank well so that you can integrate them in your posts (and then monitor how well you’re ranking in comparison). Secondly, it will also notify you of keyword opportunities—keywords that aren’t ranking at number one just yet but have the potential to do so if used correctly. Knowing your keyword opportunities can give you an advantage over your competition, as you’ll have the chance to spearhead the rising popularity of a keyword. When your site starts to ranks better, these diamond-in-the-dust keywords will increase your site’s ranking and traffic.

When signing up for SEO Centro, you get a two-day free trial that can be canceled at any time during that period, and their three packages only really vary in how many site analyses you’ll be able to do per month and how many times you can ask for personal SEO Support. Additionally, Pro ($10 a month) and Premium ($20 a month) both allow for only one user, but Enterprise (at $40 a month) allows for multiple users.

Traffic Travis is available as a free desktop tool, but also offers a paid Pro version with a one-time $97 payment that is refundable for the first sixty days. If you want to, you can opt for Traffic Travis Pro, but the free version offers almost all of the same features anyway. Traffic Travis is a commendable SEO management software, offering a complete automated analysis for your site. You’ll also be able to export your reports, and if you have more than one site to manage, you’ll be able to do so. Traffic Travis allows you to track your keywords and their ranking based on location, check how well each page is doing and what backlinks they’re using, research keywords, analyze your competitors and so much more. The software will also give you SEO warnings for any pages that are losing rank or not ranking well and offers sitemap support too. You’ll be able to create up to five projects with 500 keywords total with the free version, which is quite remarkable all things considered. Unfortunately, there isn’t a version your Mac users, and search engines will block your IP address temporarily if you do too many ranking requests in a short space of time.

8. Advanced Web Ranking.

YouTube, Bing, Yahoo, and of course Google (including its many search engine tools) are all supported and covered, and you’ll also be able to track your SEO ranking for mobile searches, videos, and images, and all data is refreshed every 30 seconds. You’ll also be able to export all your reports as a White Label PDF to help you keep track of your progress over time.

While not as popular as the other keyword ranking tools we’ve listed, the Search Monitor is still worth a mention. Because it only allows you to monitor your competitors’ sites, you’ll have to trick the software into thinking your site belongs to someone else if you want to track your ranking. You can also use the Search Monitor in conjunction with one of the other tools that don’t offer competitor analysis for a full overview.

This wide array of available functions makes it very attractive, but to get the same benefits that our top-ranking suggestions offer with one dashboard, you need to open each tool’s dashboard individually, making for a lot of time spent gathering your data. Using the Rank Checker will give you a report on a single keyword’s rank on various search engines and that keyword’s history—but no other information.

That said, for what it offers SEMrush is very easy to use. Using the tool’s search bar, you can ask SEMrush to rank a site or page’s Google and Bing results by providing the URL. Once the results are in, you’ll also be able to compare them to how other sites and pages rank by selecting a keyword.

Cleverstats provides a variety of search engine optimization tools, both open source, and premium. Their Free Monitor for Google is a free keyword rank tracking software geared for specialists and webmasters and allows you to track your site’s keyword ranking for popular keywords. You’ll also see where your strengths are so that you can implement them in future posts and marketing strategies, and improve on weaker pages and posts. The software will also hold statistics for several URLs and lists of keywords, and you’ll be able to save your reports to a CSV. The Accurate Monitor is a paid version with more features, including plugins, notes, advanced statistics, and an easy to use dashboard, over and above what you’ll get with the free version. The Accurate Monitor is the most expensive of the four premium tools offered by Cleverstat, retailing at $99. Whether you opt for the free or premium monitor tool, you’ll certainly want to supplement it with the Cleverstat SEO Altimeter at $49. This extension gathers extra ranking data not included in the Free and Accurate Monitor, such as link popularity and site saturation. Other handy tools offered by Cleverstat include Site Content Analyzer ($79) and PaRaMeter (Pagerank Meter—open source).

DYNO Mapper is available monthly or annually—with plans starting at $40 per month for 1,000 keyword phrases and unlimited domains tracked daily, per device, and location. Each package allows for unlimited users but differs in the number of sites, pages, and keywords you can monitor.

WhiteSpark focuses almost entirely on local keyword ranking, so you won’t be able to see your global ranking—not much of an issue, unless you’re an international company. For what it’s worth though, it is highly accurate—and you won’t need to add any location modifiers for it to work. The software tracks maps and organic results, showing you what competitors outrank you and how users are finding you (whether more views are generated by general searches, social media links, advertising, or referrals). WhiteSpark’s Local Citation Finder will also allow you to find opportunities for mentions and links to help increase your local search rankings. The tool will show you where your business is listed online, where your competitors are listed, monitor your citation over time and compare your rankings to those of your competitors. They also offer a Reputation Builder, which allow customers to give your site reviews on popular platforms (which adds to the possibility of new views and customers). WhiteSpark offers several package options, ranging from $5 to $200 a month. Naturally, each package offers more than the one before it, and while the Small Business package is fine for blogs or small businesses, the Specialist package (at $50 per month) comes highly recommended.

Although Moz is considered to be a leading SEO consulting company, their Rank Tracker falls short of the standard set by a few other high ranking tools—at least in our opinion. Moz Pro does offer a powerful rank tracking tool that allows you to get reports on your site, page, and keywords’ search engine results for Google, Yahoo, and Bing via email, and the tool stores your reports for comparison at your convenience. You’ll be able to see your ranking on a global, national, and local scale—and by local we mean city and neighborhood. The Moz Pro package (which the Moz Rank Tracker falls under) will allow you to compare your results to competitors using the Moz Domain Authority tool. With their SEO tools, you’ll also be able to optimize your search engine results, compare mobile versus desktop rankings, and find any issues with your site picked up by the software’s crawlers. There is a 30-day free trial period offered, after which you’ll have the choice of Standard, Medium, Large, or Premium Moz Pro packaged, ranging from $99 to $599 per month. There is a slight discount available should you opt to pay annually.

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