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Why? Here’s why: the goal of SEO is to spit your website out near the top of the search engine results page (the page that returns a list of results for your online search, a.k.a. SERP) for the search terms your targeted audience is typing in. If your targeted audience see your site pop up on the SERP’s, they will have an easier time:
Basically, key phrases are short, simple descriptors that people type into search engines (like Google, Bing, Yahoo!, MSN, etc.) in order to find information or answer a question about a specific interest or need. For example: “chocolate chip cookie recipe,” “fun things to do in St. Paul, Minnesota,” or “auto repair shop.” As little “summaries” that return information, keywords are also a way to quickly sum up what a business or brand does or offers.
Not only do key phrases help real, live people find your website , but they also broadcast to Google that someone searched your website using a specific term, which helps Google create a profile of your website.
Don’t force key phrases into content like trying to fit big feet into small shoes. It will only hurt you and the reader. Our best advice is to be helpful and write normally . Some key phrases (like the above example) are just too hard to incorporate into paragraphs that visitors will read, so don’t try unless you can do it seamlessly.
Where to put key phrases.
Keywords are also your free ticket to an audience for your website content. ( Free being you don’t have to pay to utilize keywords in your content. but it does take time and energy to research the right ones, write good content with them, and ultimately be the top search result for them.)
Tuck them throughout your website content! It shouldn’t be too difficult to weave them in, as these phrases are the main topics and themes of what your business is all about. Websites get in trouble when they try to include phrases awkwardly into content. Example: “Are you looking for a great affordable lawn care service Minneapolis MN ?”
But there is no way you can climb the SERP’s and be visible to your target audience if the common search terms your audience is typing in are nowhere to be found on your page.
Your key phrases have to be broad enough that lots of people search them frequently so that you’re targeting a real need. Keeping that in mind, some key phrases are way too specific – we call those “long tail key phrases.”
SEO as a whole is not just limited to just key words – BUT key phrases and words are a HUGE, IMPORTANT piece of your SEO strategy.
The thing about key phrases is that users create them to fit their search query . These phrases are super important to your search engine optimization (SEO) because they help online users:
I’ll give you an example. “I accidentally spilled wine on my mom’s tablecloth, what can I use to get it out”. This is a very specific key phrase that you can select, but you want your key phrases to be specific enough to pinpoint a real, exact need or niche people are looking for. “tablecloth stain remover” might be a more logical selection here.
Key phrases (or keywords) are the cornerstone of your website. They’re the bread and butter of your SEO plan. Popular tools like Google Adwords rely on keywords to sell customized advertising to interested people who are likely to convert into sales.
Thankfully, you don’t have to guess what people are typing into Google. You can use Google Ads to research what key phrases people commonly search – in every category imaginable – and also see just how many of your competitors are pinpointing the same keywords. Key phrases and words can be anywhere from “low” in competitiveness to “high.” Pick your own battles.
Key phrases and your SEO plan.
To sum it up: key phrases are essential to SEO success. Choosing the right ones can mean major traffic and visibility to your prospective customers!
What are key phrases?
SEO is optimizing your web pages for better ranking in search results pages (SERPs). Part of the SEO process is using keywords: words and phrases that describe what your content is about.
Google Analytics will help you find the pages on your site that are already popular with visitors, and are getting organic traffic. These’ll likely only need a bit of tweaking to make the content perform even better.
Ready? Let’s get started…
Understanding Keywords and SEO.
This will show you the keywords your site is already ranking for, along with their position in SERPs.
The same rule applies to internal linking, which helps both Google and searchers find other site content. And it applies to external links, too.
First, brainstorm the terms that you think your potential customers might be searching for.
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That means if you get keyword use wrong, you’ll seriously hurt your business . That’s because you’ll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results.
One of the most important places to optimize the use of SEO keywords is in your content. That’s because content is one of the top SEO ranking factors.
Getting Started With Using Keywords For SEO.
The golden rule is: vary your anchor text . That’s the clickable text that’s highlighted as a link.
9. Directories and External Listings.
For example, it’s crucial to avoid keyword stuffing. If you’ve got keywords in every other sentence the chances are your content will incur Google penalties. Google has an excellent example of the kind of thing to avoid.
The best practice is to keep URLs short, and include no more than one or two keywords in a way that makes the URL make sense to people who are visiting.
How To Find Pages To Optimize With Google Analytics.
The meta description also helps searchers decide whether to click through from a search result to see the full content on your website.
To use it, go to the Content Marketing Toolkit and select SEO Content Template . Type in your keywords and the tool will analyze Google’s top 10 results and will make recommendations about keywords to include when you optimize the content. That’ll give you a headstart in improving your search ranking.
8. Social Media.
To find the pages, go to Acquisition » All Traffic » Source/Medium. Click on google/organic . You’ll see your content in a table, ranked by the number of users in the past week.
Then add Landing Page as a secondary dimension, to see the list sorted by landing page.