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They don’t have the staff or experience to launch that kind of strategy. Not to mention, this kind of content for your website would require a custom approach. Remember, low-cost SEO services come with zero customization — it’s copy-and-paste.
This simple fact causes a lot of businesses to question their interest in cheap SEO. Why pay someone for a cookie-cutter strategy, some black-hat tactics, and nonexistent results? It’s a waste of your funds, which you could spend on SEO training for your in-house team.
With so many agencies promoting cheap SEO, it’s common for companies to ask, “Why is cheap search engine optimization a bad thing?” It makes sense to ask. A search for, “cheap SEO services,” for example, comes back with dozens of agencies that supposedly offer low-cost SEO.
If you’re researching cheap SEO for your business, then you need to read this guide. It provides your company with an in-depth, honest overview of the hazards that come with low-cost SEO services. Plus, it offers solutions for making SEO accessible to your business.
If you’re looking for professional advice on your SEO strategy, you could also research the cost of hiring an SEO consultant. With an SEO consultant, your business pays an hourly fee for their services, which often focus on identifying issues with your site, as well as opportunities.
What if my business can only afford cheap SEO services?
Agencies that offer cheap SEO services maintain their low rates by hiring staff with zero SEO experience. An account manager with less SEO experience than your team (in some cases) holds your strategy back, preventing your business from achieving anything substantial with SEO.
Learn more about the five disadvantages that come with cheap SEO and low-cost SEO agencies:
This decision is a direct reflection of the experience and skill of cheap SEO companies. They don’t stay up-to-date on industry standards like other SEO agencies. Even worse, they don’t care about the impact a penalty from Google can have on your website.
Another frustration for businesses investing in cheap SEO comes from language barriers, as well as time zone differences. In a bid to cut costs, many of these agencies outsource their work to places outside the U.S. This arrangement can make communications difficult.
Plus, you can invest your organization’s SEO budget into more useful tools and resources. For example, you may hire a freelancer to write optimized copy for your website or a graphic designer to create an infographic for your site.
For example, they may use cold-calling to sign new customers. In some cases, they may even poach clients from reputable agencies, applying fear tactics to acquire these businesses. Many also promote their low prices to lure SMBs.
While your business can pick from a variety of agencies for cheap SEO, they all offer the same experience and the same low prices. If you’re serious about purchasing services from these agencies, you need to recognize the severe drawbacks of cheap SEO services.
If you’re familiar with SEO, then you know copy-and-paste approaches don’t work. Like any digital marketing strategy, SEO requires a plan tailored to your business. What drives results for a manufacturing company won’t deliver anything substantial to your ecommerce store.
What is a realistic price for SEO services?
The definition of cheap SEO services varies. They often depend on your company’s budget and revenue, which often correlate to the size of your business. While an enterprise may look at $5000 a month as a steal, a small business will cringe.
Today, many businesses spend $350 to $2000 per month on SEO.
With copy-and-paste strategies, it’s difficult for cheap SEO companies to drive results for their clients. That’s why many resort to black-hat tactics. A black-hat tactic uses deceptive techniques to trick search engines into improving your site’s ranking in search results.
At the same time, you’re submitting your monthly payment to that cheap SEO company. You’re paying this agency to help your business grow and increase its revenue, yet they’re decreasing your earnings and visibility in search results.
Plus, it’s cost-prohibitive for a cheap SEO company to hire someone experienced in SEO.
Why is cheap SEO a bad thing?
If you’re looking to partner with an SEO agency that offers fair, reasonable prices, contact us online or call us at 888-601-5359 to chat about our award-winning SEO services for SMBs!
As low-cost SEO agencies follow a copy-and-paste approach to SEO, they don’t need experienced account managers. They onboard new hires fast, providing them with a basic script for optimizing your company’s website.
These tactics are well-known in the SEO community. In fact, they’re so notorious that search engines like Google have updated their algorithm to punish, rather than reward, these techniques. Many low-cost SEO agencies, however, still try to use black-hat SEO.
That’s why agencies can offer service prices of less than $100 per month. They’re following the same strategy with every single client. The person handling your account doesn’t have to bother researching your business, they can skip ahead to launching their one-size-fits-all plan.
Not to mention, your account manager isn’t familiar with your business. They know your company’s name, as well as that you’re the point of contact, but not much else. Remember, they’re following a copy-and-paste approach for your strategy.
Depending on your company, as well as marketing budget, professional SEO services may go beyond your price range. That doesn’t mean your business should invest in cheap SEO services, though. While they may meet your budget, they won’t achieve your goals or expectations for SEO.
If the price for trusted and reliable SEO services exceeds your budget, you do have other options.
Trust an affordable SEO team that can provide the expertise in not just SEO, but a complete digital marketing strategy—from development to implementation.
Search engine optimization (SEO) is the process of connecting with your audience online and gaining visibility in the organic search results.
SEO looks different for every business because every business is unique. But not in the eyes of a cheap search engine optimization agency.
Dedicated SEO Professionals.
Cheap SEO is comprised of automated tasks that should be completed manually, black-hat techniques that go against industry standards and a team that will exert minimal effort.
Experience matters when it comes to successful SEO services.
Characteristics of trustworthy agencies:
However, these services are missing a key component: quality.
Proper affordable SEO agencies however, provide transparent reporting directly from Google Analytics. If your SEO agency is not providing you with access to your own Google Analytics account, or they hold the keys to your account, this is generally not a good sign.
This type of agency chooses to sacrifice quality and performance, focusing only on the quick win; they’ll oftentimes use copy-and-paste techniques and black-hat tactics that rarely deliver results.
Luckily, there are plenty of affordable SEO agencies out there that can help grow your business online, but the challenge is separating the good from the bad; the trusted services from the cheap ones.
Affordable SEO Services.
They can’t help what they don’t know (or in this case, don’t want to know) and rarely do these generic strategies see any real, targeted results.
Cheap SEO agencies are built on making a quick buck and—best case scenario—scoring the quick win.
Affordable SEO services are an efficient way of implementing optimization tactics and strategies on a website to improve its online presence and visibility on search results pages.
That trick is promoting extravagant promises that they secretly can’t keep. 🤫
That’s because there is no difference in strategy from one client to the next.
You’ll Know it’s Affordable SEO When.
They thrive on short-term projects and one-off clients because they can implement their cookie-cutter strategy and quickly wash their hands of you to move onto the next. However, we both know that that’s not how SEO works…
It is very easy to spot a company that is cutting corners and turning to sketchy sources to amp up their web presence.
Let’s face it, there are thousands of SEO agencies in the United States and thousands more worldwide, along with countless YouTube videos touting how easy it is to start an SEO agency from home. Frankly, the industry is flooded with options—options that often leave businesses owners with a poor experience and feeling like SEO isn’t right for their business.
SEO is only one channel of an effective digital marketing program. Coordinating approaches and strategies across multiple facets of digital marketing requires successful project and marketing management. Proper affordable SEO agencies will rely on the skills of an efficient marketing coordinator to oversee all digital marketing efforts. These coordinated efforts overlap multiple disciplines including:
Now any real SEO expert would tell you that a guaranteed ranking in the search results is impossible. And that’s not due to the capabilities of an SEO team—that’s just because there are absolutely no guarantees with SEO.
When making a decision about your first, or next SEO agency, we’d encourage you to look at how long they have been in business. Has it been a few months? A few years? Or has the SEO agency proved their status and have grown their SEO services over the course of a few decades?