CONDUCT SEO AUDIT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Worst case scenario, your whole site will be deindexed and won't even rank for your brand name.

You need to be sure to audit the on-page SEO across your site to make sure that you are not missing out on opportunities to better optimize your site.

If not, you might be facing an issue with duplicate or thin content pages that needs to be addressed (we will look at this further into the audit).

5. Analyze Your Site's Speed.

One of the biggest considerations that SEOs have focused on in recent years is searcher intent. We know that Google has gotten good at understanding the intent of a searcher's query and pages that rank typically address this.

To fix these, either update the internal link to the correct URL or remove the link; it is as simple as that.

Thin content is typically of little or no value to both users and search engines, yet spreads your site's authority thinly.

We will be referring to insights from this report as we work through each step, and depending upon the size of your site, it can take a bit of time to complete.

If your site (still) isn't using HTTPS, it should be. It is as simple as that.

And even more importantly, it has now been confirmed that mobile-friendliness will form part of 2021's Page Experience update.

You can read this guide on understanding searcher intent to learn more.

13. Check Your Redirects.

Once you have completed your SEO audit and have identified issues that could be holding your site back, it is time to jump straight into fixing these.

You will see a report that relates to both mobile and desktop, and opening up one of these reports will give detailed insights into the issues that exist in relation to poor URLs and those that need improvement — act on this accordingly.

You can check to see whether a manual action has been issued against your site in Search Console. Down the left-hand side menu, you will see a 'Security & Manual Actions' tab, and within this, a manual actions link.

This used to be referred to as a manual penalty. It means that your site's rankings will drop and that you won't be able to rank as highly as you previously were until the action is revoked; this action can either be at page-level or sitewide.

If you see errors here, it means that there are issues that could be preventing your site from being crawled and indexed correctly — you need to address these issues ASAP.

3. Check Your Site's Indexed URLs.

It is more important than ever that your site is fast, both from SEO and UX perspectives.

It may sound obvious, but spend time analyzing the top-ranking pages for the search terms that you are targeting. If you notice that there's a stark difference between your content and the pages that rank at the top of Google, you will need to consider reworking yours with searcher-intent in mind.

You can find this report within the 'enhancements' tab.

You will find pages that exist in your XML sitemap, but that is not linked to from any other page within the Site Audit.

We have already touched upon Google's Page Experience update that is coming in 2021 above, specifically in relation to site speed and mobile-friendliness.

Here, you can gain insight into both coverage errors and also excluded pages, as well as seeing pages that are valid or that have warnings.

It looks like we’ve cracked the rankings for “SEO audit!” 🙂

Right away, we can see some high-volume keywords that may be worth targeting.

If you do find any errors, it goes without saying that you should fix them. This guide is a good starting point for this.

If you run out of ideas, rinse and repeat this process with even more competitors!

You can spend time going through this in more detail when you conduct a full audit.

Step 11. Check that rankings are heading in the RIGHT direction.

In most cases, such pages should either be “beefed up” or deleted.

Even my blog has issues!

Let’s get started.

There are quite a few SEO analyzer tools capable of doing this, such as.

That’s something you’ll want to rectify.

Google will evaluate the structured data for the page and return any errors.

Let’s start with: Site Explorer > Overview .

So you’ll just have to fix them all.

NOTE. The original version of this post was written by David McSweeney in 2016. But we gave it a HUGE rewrite for 2018. Still, I wanted to make sure David received at least some credit for his work, as the original was FANTASTIC. I hope my updated version can do it justice. 🙂

If you don’t see any results for this search, then you have issues.

Step 15. Find “content gaps”

If you used Ahrefs’ Site Audit to run the crawl, you can find these easily by going to:

If anything looks suspicious, click on the number under the Backlinks column, then click-through to the linking URL to take a look.

In a moment, I’ll show you how to begin crawling your site for SEO issues.

But we’re all good in this case. 🙂

First, we’ll look at the site’s current organic search traffic.

This is usually caused by a rogue x‑robots-tag HTTP header.

But if something is low quality and not worth the hassle of updating, then go ahead and delete it. Just be sure to set up a 301 redirect to a relevant page, so you don’t lose any link equity.

Step 8. Check that your site (and individual pages) load FAST.

Hit the “?” icon for more information about possible fixes for this issue.

(Of course, you’ll have to wait for this to complete before doing so.)

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

But I do recommend toggling the Check HTTP status of external links and Execute JavaScript options (under Crawl settings ) to “on.”

We’re just going to have a quick check on some basic on-page SEO here.

This will show us whether organic traffic is increasing or decreasing, on the whole.

Doing this with Ahrefs’ Site Explorer is easy.

Also look out for obvious signs of ‘SEOing’ (it’s a word, ok!).

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