CONSULTANT SEO TECHNIQUE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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An SEO consultant is an independent digital marketing professional who helps businesses improve their visibility in search engines.

Want to see how an SEO consultant will evaluate your web pages? Get a free SEO audit below. Or, schedule a free consultation to see how intent SEO can boost traffic value by 700%.

Technical SEO refers to the practice of optimizing your site’s infrastructure to improve its performance. This type of SEO is done on the unseen part of your website. It includes but is not limited to the following tactics:

What does an SEO consultant do?

The average SEO agency has 10 clients, and some have as many as 100. That means their attention is always divided. SEO consultants don’t have the staff to support a large client list. That means fewer clients and more attention to each.

Though basic SEO can be learned by business owners of all skill levels, there are some technical aspects of search engine optimization that are best left to an SEO expert. That’s where SEO consultants come in. An SEO consultant will recommend and execute SEO campaigns from three main areas of SEO:

By Chris Granwehr.

On-page SEO refers to the practice of improving factors on your actual web pages that will increase your organic search traffic from Google. These include but are not limited to:

Few brands need round-the-clock SEO support. Most just need the technical SEO setup, a little training, and the infrastructure to do it themselves. An SEO consultant can set you up with the tools you need for effective SEO — like Google Analytics, Ahrefs, WordPress plugins, Moz, SEMrush — so that you can do most of it yourself going forward.

SEO consultants have a lot of experience in their industry, which puts them ahead of most other SEO contractors or in-house SEO specialists. They know the white hat SEO tactics to use to boost organic traffic, and the black hat tactics to avoid that will get you penalized by Google. Without major setbacks, your business ranks better faster.

5. SEO consultants can help you set up SEO infrastructure.

Most business owners don’t need the support of an SEO company. All they need is an SEO consultant. They’re affordable, flexible, attentive, and they can set up an infrastructure for search engine optimization you can do yourself.

Want more search revenue? Find out how intent SEO can boost traffic value by 700%.

SEO, or “search engine optimization,” is the process of using page optimization techniques like link building, keyword research, content marketing, and more, to generate organic traffic through search engines like Google and Bing.

While driving traffic through other internet marketing strategies — like PPC search marketing — requires an ad budget, driving traffic through SEO does not. This is what makes it so appealing to enterprises and small businesses alike.

Why choose SEO consulting?

If you’re an e-commerce business that sells knit hats, when someone searches “knit hats,” you want to be the one they find. Not your competitors. Google prioritizes web pages in its search engine based on over 200 factors. This is called “ranking.” To rank well, you need to know SEO.

Off-page SEO is the opposite of on-page SEO. This SEO strategy involves improving factors that aren’t on your website to increase your search engine rankings. SEO techniques in this area focus on satisfying Google’s “EAT” factors for off-page SEO: expertise, authority, trust. They include but are not limited to:

Schedule Free Consultation.

Most businesses don’t need a full-time SEO specialist. They don’t need enough SEO work to warrant one. But not only do they not need one, but most also can’t afford one. In some places and industries, a full-time SEO expert can cost into the six-figure range to keep on staff.

It’s an SEO consultant’s job is to use SEO best practices to increase the website traffic you get from search engines like Google and Bing. When 9 out of 10 B2B consumers start the buying process with a search engine, and 50% say they use Google to discover new products and items, it’s easy to see why being visible on search engine results pages (SERPs) is so important.

Knowing the signs of bad SEO consulting is incredibly important when you’re trying to choose the right service for your brand. There are tactics that some services will use to try and convince you that they know what they’re doing and that they’re the most qualified, but these can be empty promises.

Do you offer multiple contract/budget options? If so, what are they?

Good communication is essential when choosing the right SEO consultant. A good SEO strategy takes months and even years to establish. When you enter a long commitment like that, you need to know that they’ll communicate with you effectively.

2. Get References from Your Peers.

What happens if I want to cancel?

When you’re deciding between professional SEO services, keep specific goals in mind that you hope to achieve. Also, consider which KPIs will be used to measure if these goals are being met. Some important KPIs include the number of organic sessions you have, search engine rankings for specific keywords, conversion rate, phone calls, and others. Ask the consultant exactly how they improve these KPIs so that you know you’ll get the results you need.

SEO is a fast-paced, high-stakes game that brands are forced to engage in if they want to compete in the digital age. While many are tempted to tackle this on their own, there are plenty of reasons why reaching out to an inbound marketing agency and getting their help may make sense for you.

Asking an SEO consultant to provide you with concrete examples of their work is a great way to determine if they’re a good fit for you. Ask them if they’ve worked for brands like yours and ask about the results they achieved. Now is the time to be picky.

Will I own the website if I leave the contract?

Establish how often you’ll communicate and the ways in which you’ll communicate if you hire them. It should be easy to reach them even while you’re in the consideration process. If you find yourself waiting long periods to hear back, or even if you’re just not on the same page as the consultant on a personal level, it could be time to move on.

6. Ask Questions.

What will you need from us to be successful?

Many brands don’t know where to start to improve their website’s rankings, so they hire professional SEO services. Deciding to hire a consultant can be difficult. If your brand is struggling to make a name for itself, it’s likely that you don’t have extra cash floating around in the budget. But, hiring the right consultant can turn that all around. Not only will an SEO professional help to increase your traffic and conversion rates, but they’ll free up your time to focus on more important things, like running your business.

Another thing to be wary of is grand promises with vague descriptions. If a consultant says they can quadruple your website traffic in two weeks with a strategy that only they know, you can be sure that it’s too good to be true. SEO is a science and there are clear steps you can take to improve your page ranking. If someone claims to have special knowledge or claims they know how to achieve insanely good results, they’re selling you a flashy presentation rather than demonstrating their expertise (or lack thereof).

One major red flag is what we call black hat SEO tactics. Black hat SEO includes buying links on other sites, keyword stuffing, or writing poor, irrelevant content just to improve page rankings. These tactics can result in penalties from Google, and whether you were aware that the consultant was doing this, you’ll be the one to pay the price – not the consultant.

4. Ask for Samples.

KPIs, or key performance indicators, are the metrics that you’ll use to determine whether a consultant is truly helping to improve your inbound marketing strategy. You’ll need to check in regularly with the consultant to ensure that these KPIs are improving.

Talk to others who have worked with a consultant to improve their inbound marketing strategies. Who did they work with? Were they satisfied? If not, why not? Speak with someone directly and ask questions, otherwise you’ll have to try and find your answers in reviews on third-party sites.

If you’re unsure how to find the right SEO consultant for you, here are six tips to point you in the right direction.

When will we start to see results?

One way to protect yourself from being drawn into a contract with a bad SEO consultant is to read reviews from real people and your peers. Googling “Best Professional SEO Services” may not be the best way to find the right consultant for you. Sure, they’ve displayed their ability to rank high on that SERP (search engine results page) and that may appear to show their expertise. However, it doesn’t tell you if they give that same care and attention to their clients.

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