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First things first, you’ll need to do your keyword research. Keyword research is fundamental to good search engine optimisation – after all, it all starts with a search term. It’s a practice that is used to discover the actual and specific search terms that people enter into search engines to find information. And by understanding this, you can begin to determine the rest of your SEO and content strategy.
SEO may seem like a simple concept, but it requires a lot of time and ongoing effort to achieve long-term success. There are no shortcuts in life, so why should search engine optimisation be any different? But trust us – it’s worth the hard work. In fact, 81% of shoppers conduct research online before making big purchases, and with almost 20% of click-through rates going to the first position on Google, it’s really important to make sure your site is seen.
But it doesn’t stop there. Successful SEO isn’t a one-off job (sorry!) – so if you want to drive real results and stay at the top of your game, and at the top of the search engine results pages, your SEO needs constant attention and work.
The basic ingredients for great SEO are good keyword research, a well-optimised website, high-quality backlinks, and great content which is regularly shared via social media. But how on earth does it all come together?
And that’s where we come in.
Why do I need SEO?
That’s right, you need a solid SEO strategy.
To put it simply, if you want your website to be found, then you need SEO. With so many sites out there competing for your customers’ attention, getting your website found has never been more critical. However, the good news is, if you optimise your website and marketing correctly with excellent content and solid distribution networks, then search engines will fall in love with your site.
Here at Angelfish Marketing, we believe in clean, organic SEO solutions, born out of hard work and high-quality content marketing. We provide our clients with successful and measurable monthly SEO solutions that are designed to help improve your Google rankings for your most relevant keywords.
So if you want to make sure all eyes are on you, you need clean, organic and measurable SEO solutions that are driven by hard work and high-quality content.
After that, you’ll need to optimise your current web pages in order to rank higher in search engines for your specific keyword terms. There are several aspects of a web page that influence search engine rankings including page length and keyword usage, title tags, image alt text, creating high-quality backlinks (off-page SEO) and of course making sure the content itself is well-thought out, shared and promoted.
And we don’t stop there – we also work with our clients on their SEO to ensure that their websites, content and social media marketing are as search engine friendly as possible in order to achieve the results they crave. Want to find out more about SEO? Our Beginner’s Guide to SEO is full of helpful information and expert advice to start you off including:
How can we help?
Most of us know the basic tags for SEO: page title tag, Meta description tag, etc. So in this article, I highlight 5 HTML tags that you might not be including in your on-page optimization.
This is the role having a content strategy will play in web presence management.
Click Centric SEO offers a depth of skill-sets that define the best ecommerce SEO companies. How?
The greatest revelation in eCommerce today is that consumers are no longer looking for flashy advertisements but tangible information that can be used to make crucial purchase decisions. Consumers want to be educated about the product beforehand and know what they can gain from it. In other words, consumers want fresh, discoverable and relevant content about any product or service they are interested in.
Search engine algorithms have grown stricter and require diligent use of SEO techniques and strategies like generating backlinks, content keyword optimization, and SEO mapping to increase organic search listings. If you need your online content or social media campaign ranked highly in SERPS (search result pages) then you will need to pay attention to your search engine presence approach.
5 Must-Use HTML Tags for Product Page SEO.
Putting these ideas in motion will depend on the way in which you approach ecommerce SEO. That is, do you provide ecommerce SEO services, or are you optimizing your own ecommerce site or affiliate site?
If you’re an ecommerce SEO service provider, than you can apply this hyper-targeted framework to the types of ecommerce stores that you serve. For instance, perhaps you could carve a niche in ecommerce SEO services for footwear retailers. Or maybe men and women’s clothing. It might sound a bit ridiculous to narrow the focus of your SEO business in such a way.
If your optimizing your own ecommerce site, you need to get super targeted as to what your website is all about. Okay, so you offer shoes. What style of shoes? What brands of shoes? Who wears these shoes? Men? Women? Athletes?
What do you think? Does this shape your SEO practice? Let us know what you think in the comments below.
What does it take to be atop these heavy hitters and hold high search rankings for the long-haul? Below we delve into some of the primary pillars that are vital to cultivate a sustainable ecommerce SEO strategy that delivers results for years (not just a few weeks.)
The questions below reflect the primary components of web presence management. Answering each questions honestly might shed light on where you can improve the optimization and management of your ecommerce brand’s web presence. For additional resources for web presence optimization, visit our sister company, WebPresenceGroup.net.
We advocates the use of various ecommerce marketing tactics, and each of our client programs are customized to include one or more of the following components:
An often overlooked aspect of ecommerce PPC is assessing landing page effectiveness. This approach is more aligned with conversion rate optimization (CRO), or improving landing pages and the overall conversion funnel to prompt desirable action more often (i.e. greater sales, for ecommerce PPC advertising.)
Web presence optimization takes the focus away from mere advertising and channels it into building concrete and entertaining content that will generate new leads while maintaining old ones. This is not to say SEO is completely being tossed out the window. SEO is still at the core of internet marketing , only that WPO aims at spreading the various strategies of SEO on all search platforms used by internet consumers.
A good place to check the technical fluidity of your ecommerce site is the W3C Markup Validator which will highlight HTML errors and warning present throughout your site. Another good place to look as your site’s Google Webmaster Tools account. Both of these sources can help you pinpoint problem areas that are hindering the technical performance of your ecommerce site (and thus its ability to rank as hard as possible.)
4. Are You Using Schema Markup?
Invest some marketing dollars in social media advertising and build your audience. Naturally growing a social media presence (via a content strategy) is pretty challenging, but not impossible. Your team can accelerate this process by getting new followers on-board to help share and spread awareness of all things awesome about your brand.
At Click Centric SEO , we represent a full-service ecommerce SEO company that specializes in a wide range of marketing programs (beyond ecommerce SEO services.)
Ecommerce SEO’s are always looking for ways to boost their product page click-through rates (CTR’s) from Google SERPs. In this short article, I will show you three of the most powerful ways to do just that using Schema markup.
A good place to start when embarking on this Analytics journey is the "Behavior" tab in the left navigation. "Site Content > Landing Pages" will offer behavioral metrics as to how visitors are interacting with your most popular pages. "Content Drilldown" can help you see how visitors navigate your site, which can provide insights as to whether or not your conversion funnel is working as you intended it to.
Click Centric SEO (which is a branch of the OIC Group, Inc. family) has sister company that focus on local SEO. But more than just local SEO, this company has finely-tuned its SEO practice to provide local SEO for surgeons.
Our web design and development projects center on SEO-friendly coding and CMS integration.
In just a couple weeks, the review post earns 392 likes, 12 comments, and 25 shares, as well as a few backlinks from other bloggers. And because the health food store’s web marketer was SEO-savvy and infused the blog post with keywords around Amazing Grass Protein Superfood Review , the page ranked in the top 3 for that keyword phrase.
Pay Per Click for Ecommerce.
Instead, always opt for more precise keyword bidding strategies, like +modified +broad, "phrase," and [exact] match. If you’re unfamiliar with the various keyword match types, take 5 to read this nice post at WordStream.com. Or check out this training course to help you master Google AdWords.
For images, use the Schema.org/ImageObject microdata markup. It’s essentially the same format as for Videos, and equally as eye-grabbing.
About the Author: Tyler Tafelsky is an ecommerce SEO analyst at Click Centric SEO. In addition to blogging at BetterTriathlete.com, Tyler is well-versed in multiple facets of organic search marketing, particularly link generation, content strategy, and social media marketing.
Not only can this awesome content conjure a lot of likes, shares, tweets, and other social signals (making your content more legit in the eyes of Google,) but any links stemming from your content can be magnified, especially when they direct to key money pages or product pages on the cusp of high rankings.
Investing in social media comes in many forms, such as:
The nice thing about product pages is that the images being used are typically very keyword relevant. For this reason, it’s legit to use keywords in the image ALT tag for these pages. If you have multiple images, vary your ALT tags with keyword variations. You can take the practice of image optimization even further by using these strategies.
The product name and price rich snippet is especially powerful if your ecommerce site offers competitive pricing. It also helps to bring in better quality traffic, as shoppers know the price before they click your listing.
Again, this is just an example, but a realistic one that sheds light on the possibility of infusing your content strategies keywords (for SEO) and social media (by earning social signals and backlinks.)