CONTENT WRITING FOR SEO PURPOSES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

With this approach, you’re still using keywords, but you’re not oversaturating the post. Remember, your goal is to solve for your audience. If your users have a poor reading experience, that will signal to Google that your post may not be meeting their needs.

Additionally, start each sentence with an actionable verb, like “click” and “select.”

Keep your buyer personas, their motivations, challenges, and interests in mind. It’s also important to choose topics that will resonate with your potential customers and address their pain points.

Once you’ve done that, be sure to include part of the question in your answer. Using the example above, you would start the paragraph with the following: “To take a screenshot on your MacBook, here are the steps…”

If you want to cut through SERP clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching for. Otherwise, how else will they find your content and website?

7. Resist the urge to keyword stuff.

Linking to other pages or blog posts on your website helps search engines create an accurate sitemap. It also helps your audience discover more of your content and get to know you as a trustworthy, credible source of information.

This means that if your website is not on the first page, there’s a small chance consumers will find your website organically. Fewer visits to your site mean fewer opportunities to generate leads, and ultimately, revenue.

Meta descriptions are another area Google crawls to determine search rankings. Meta descriptions are the one- to three-sentence descriptions, you’ll find underneath the title of a result.

From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That’s why, if your post doesn’t earn the traffic you expected, it can be a major letdown.

With all these SEO guidelines, it can be easy to forget that when a user searches on Google, they are looking for an answer. The best way for you to improve your chances of ranking is by writing high-quality blog posts.

For example, if your keywords are “account-based marketing,” “startups,” and “sales,” avoid a meta description like this: “Sales for account-based marketing startups.”

By now, we’ve talked about a couple of the ways a blog post can communicate with Google: subheaders, keywords, and snippets. However, that’s not an exhaustive list.

Headers help Google’s web crawlers understand your blog post and the sections within it.

One of the leading culprits of page lag is large, heavy images. If you have several images in your post and each one is over 100KB, that can drastically impact your page speed.

2. Optimize your content for featured snippets.

For instance, let’s say your article is about virtual events and you include the following image:

Think about it: the more content on the page, the more clues search engines have to figure out what your blog is about. At HubSpot, we’ve found that the ideal length is between 2,100 and 2,400 words.

Instead, try focusing on one or two keywords to make the description more natural: “Are you looking for killer strategies to boost your account-based marketing game? Discover our research-backed techniques in this post.”

For instance, if the search term is “How to screenshot on mac,” you can put “How to Take a Screenshot on a MacBook Computer” as your H1 or H2, followed by the steps in a numbered or bulleted list.

The goal is to make your page fully optimized, not overbearing. Find natural fits for keyword additions, but don’t force them to the point where your content is illegible.

If the keyword for which you want to capture the featured snippet requires a definition, write an answer that’s no more than 58 words.

3. Write for humans, not search engines.

If you suspect that your low ranking is due to slow page speeds, head over to Google’s PageSpeed site for a free analysis and recommendations.

This sentence is descriptive and includes the main keyword “virtual event.” So, even if the reality is that this is a stock image, you can create a narrative that aligns with your blog post.

Google Trends can also give you a feel for what keywords are popular at any given time. If you see searches are steadily declining over time for a specific keyword, you know that’s probably not the right keyword to target for your marketing. The opposite is true for rising trends.

If you’ve ever written a blog post before, you know how much time it can take.

For an inside look into how Ahrefs can aid you in your SEO keyword research and beyond, check out our case study and exclusive interview here.

Google rewards pages with fast loading speeds, as it improves the user experience.

Why? Think of search results like a competition where the winners get the most votes. Each webpage that links back to you is considered a vote for your website, which makes your content more trustworthy in the eyes of Google. In turn, this will make you rise further up in ranking.

It’s no secret that SEO and content go hand-in-hand.

10. Monitor your activity.

5. Structure your posts.

Are you a content writer? Improve your content writing for SEO with these 10 tips from Titan Growth.

7. Propel content with social media.

Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click-through rates.

8. Implement Google Authorship.

2. Keep it all under the same roof.

3. Make headlines that pack a punch.

Stay on top of your SEO friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions (shares, likes, etc ) to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.

SEO Writing Tips to Make Your Content Go Further.

You have a very short amount of text to make a very big impression. So don’t underestimate the power of an effective headline on SEO! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count!

Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author’s photo along with the article title. Google Authorship is great for personal promotion, but can also increase the click through rate to your articles. If you’re an author, learn how to set up Authorship for your website.

1. Write for your audience first.

This SEO writing tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry related. Assert yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and informative, and do it better than your competition.

6. Incorporate imagery.

Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.

4. Use keyword-rich phrases.

After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential! Here are 10 tips on how to write SEO content to make your content go further and enhance your SEO efforts at the same time.

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