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Black Hat Techniques.
Off-page optimization refers to managing the execution of the marketing and amplification of a website. This management results in earning links and social media mentions that can increase your website’s authority, resulting in an increase in SEO rankings and traffic.
White Hat Techniques.
There is a running joke in the Google SEO community that goes, “Where is the best place to hide a dead body? On the second page of search results.”
Below is a basic outline to help you optimize your new website for the search engines. There are two primary parts to Google SEO web design strategies: on-page optimization and off-page optimization.
White Hat and Black Hat Web SEO.
Since, of the billions of people who use search engines every day, less than 5% navigate past the first page of the Google SERPS, it is crucial that you design and develop an SEO-friendly website to increase organic traffic and earn first page rankings in Google.
SEO techniques can be divided into categories: white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings, and black hat techniques, which are deceptive and result in Google penalties or being banned by the search engines.
These Black Hat techniques were used in the past to achieve high rankings quickly. However, the search engines have updated their algorithms to detect such techniques and are constantly using machine learning to uncover additional spam techniques intended to manipulate the SERPs.
The strategies mentioned above are considered White Hat and add value to a website’s SEO, providing a great website design experience. In addition, they can increase rankings, traffic, and sales from Google and other search engines.
On-page optimization includes web SEO strategies that the website owner controls. These strategies play a crucial role in searching engines crawl and understanding your content.
SEO web design is designing and developing websites to make them search-engine friendly. Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for. The better the SEO strategies and the more an SEO team is integrated into the web design process, the better the chance of indexation and ranking on the first page of the search results.
When SEO is done correctly and built into the web design process, SEO services will add value to the website experience by making the website search-engine friendly, a better user experience, and considerably helping businesses achieve their online marketing goals. If you need help creating an SEO-friendly professional website design, redesign, or a complete overhaul, please reach out.
SEO Web Design Part 2: SEO-Friendly Off-Page Optimization.
Off-Page Techniques Include:
To find the right key terms, conduct keyword research. This research allows you to find relevant vital phrases for your SEO listing and see the value of those terms.
To start creating content, you must choose your topic. Choosing your topic is where keyword selection comes into play. Keywords trigger your website to appear in relevant search results.
When you’re trying to improve your site’s load time, look at the images on your website. Pictures are a great addition to any site, but they can bog down your site with large file sizes. To improve your site’s load time, compress image sizes to help your site load quicker.
2. Create website content to target valuable keywords.
If you want to build an SEO-friendly website, add internal links to help Google discover and index more pages on your website.
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After you pick your format, you can start creating your content. You’ll want to ensure that your content is educational and easy to understand. It’s important to remember that you’re creating content for your audience, so you must write, direct, and design content that is easy for them to understand.
In this example, the phrase “anchor text” leads to a website about the importance of anchor text. Not only is the text relevant, but the link is also related. The anchor text and internal link are connected, creating a harmonious way for Google to index that page.
If you don’t have the time to dedicate to your SEO strategy, our team at WebFX can help. We have over 25 years of experience creating SEO campaigns that drive valuable results for our clients. Check out our 785 client testimonials that showcase the excellent work we do for our clients!
Second, make sure you pick the right font color. Bright yellow text can be complicated to read, especially on a white background. Choose fonts that stand out on your background to ensure your audience can read your content.
1. Use responsive design to connect with mobile users.
As you learn more about how to make your website SEO-friendly, don’t forget to focus on internal linking on your site. Internal linking is an easily overlooked part of SEO. This practice helps search engines discover new pages on your website and index them.
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You may have awesome pages with valuable content on your website, but Google may not be able to find it. Google won’t always find every page you have your website, so you need to help Google find them. Internal linking helps Google discover these pages and index them in the search results.
Let’s take a look at an example of a meta description from Home Depot:
7. Improve page load time by optimizing images on your website.
It’s not a positive experience for your audience. Your audience will leave your site quickly and turn to a competitor with a site that is better optimized.
Your meta description should be relevant and fill as much of the space as possible. You have about 150 characters for your meta description before three dots appear and your text is cut off. This cutoff means that people won’t see information beyond the 150 characters, and your information may get cut off at an awkward or crucial part of your description.
Once you have your phrases selected, you’ll choose the right format for your content. You can create blogs, videos, infographics, and ebooks to provide your audience with valuable information.
Content creation is an integral part of your website. When you create content, you help drive traffic to your site and get leads to engage on your site. Not only does it help establish yourself as an authority in your field, but it also helps you target valuable keywords to drive interested leads to your page.
Your website’s load time strongly impacts your SEO friendliness. If you don’t have a fast-loading website for users to access information, you risk leads bouncing from your site to go to a competitor’s site.