DA AND PA CHECKER SMALL SEO TOOL

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Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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In the eyes of Google not all websites are equal. Some sites get tons of search traffic from Google each day (think of Wikipedia, Amazon, IMDB…), while others are struggling to show up in the SERPs (Search Engine Result pages). There are two major factors influencing the performance / rankings of your website in search:

The available metrics measured by this tool:

Page Authority score is a metric, developed by SEMrush, to predict the ability for a specific page to rank in search engines. Page authority is calculated based on a 0 to 100 logarithmic scale. A high Page authority score means your page has more potential to rank well in the search engine results.

Usage.

Checkout this article by Ann Smarty on the subject “Domain age vs Website age”: https://www.searchenginejournal.com/domain-age-how-important-is-it-for-seo/7296/ In this video, Matt Cutts explains the difference and importance of Domain age (no value) and Website Age.

Because Domain authority is calculated based on link based metrics, you should focus on getting relevant quality backlinks from high authority domains. This is easier said than done, so to get you on your way I’ve developed the Free Link Building Tool that will help you to identify: Guest post, Resource listings and review link building opportunities.

The Website Authority Checker helps you to quickly check the authority of a website to give you a very strong indication how well a website can perform in Google.

Improve your website authority? Use the Valuable Backlink Tool to check your competitors backlink profile and get some vital insights. Who is linking out to your competitors and would they be willing to link to your website? Analyse your most important competitors and start building new relationships and links. Receive more quality backlinks, based on Domain / Page Authority, and improve your chances to rank for relevant search terms.

To determine a “good” Domain Authority score for your website it is advised to compare your domain against your organic competitors.

Over 92,287 already signed up for a free SEO Review Tools members account.

How and when to use this tool?

This tool calculates Website age because it’s a better and more relevant SEO factor to measure compared to domain age. Especially when you compare Domain and Page Authority, website age shows you how a domain has developed over time. A Website age of 6.4 years means a website is 6 years and 4 months old.

Domain Authority score is a metric to predict the ability of a website / domain to rank in search engines. Domain authority uses a 0 to 100 logarithmic scale. A high Domain authority score means your complete website / all the pages on your domain have the potential to rank well in search engine results.

There are multiple situations where the Website Authority Checker is the tool to use, to get the data a insights you need.

We partnered up with SEMrush for this tool, to provide you with the best possible SEO Metrics and Statistics.

What is Domain Authority score?

Google cares more about the “strength” of the linking page than that of the linking domain. Still, pages on high “authority” domains tend to be stronger than those on low “authority” sites.

But improving your site’s “authority” should never be your primary goal.

If your website “authority” is higher than that of your competitors, then your site is stronger than theirs in terms of “link popularity.”

The free tool above shows your website’s “authority” as calculated by Ahrefs (i.e., Domain Rating).

Generally speaking, the higher the “authority” of your domain, the better.

1. Benchmarking against your competitors.

Plot these scores on a 100-point scale.

Here’s a general rule of thumb:

Look at the “authority” of those linking domains;

For that reason, Ahrefs’ Domain Rating is a good proxy by which to judge the relative quality of link prospects.

Apply some math and coding magic to calculate “raw” DR scores;

Comparing your Domain Rating to other websites in your industry can tell you whether your competitors are doing better or worse than you. If they’re doing better, then you may want to analyze their backlink profile in Ahrefs Site Explorer for untapped link opportunities.

But it’s important not to judge Domain Rating in absolute terms. That’s because Domain Rating is a relative metric by definition. It’s not possible to say that a Domain Rating of 30 is good, or 50, or 60, or 70. It’s all relative.

Some people call this “domain authority,” which is not to be confused with the Domain Authority (DA) metric from Moz. When we talk about domain authority, we’re talking about a general SEO concept that’s synonymous with “website authority”.

Domain Rating (DR) looks at the quantity and quality of external backlinks to a website.

Furthermore, we found that the number of referring domains to a page is the strongest correlating backlink factor as far as rankings are concerned.

How to improve your Domain Rating (i.e., “authority” score)

The correlation between referring domains and search traffic (

Take into account how many unique domains each of those sites link to;

920 million pages studied).

Your Domain Rating (authority) is good if it’s higher than or comparable to similar sites.

For example, ahrefs.com has a Domain Rating of 88. Moz.com has a Domain Rating of 91.

Here are two good uses cases:

Google representatives consistently deny the use of “domain authority” as a ranking factor. But according to Google’s John Mueller, they do have a sitewide score that “maps to similar things.”

How to use “website authority”

Disclaimer: This is a correlation study. It does not prove causation.

Plus, when we studied the correlation between Domain Rating (DR) and keyword rankings for 218,713 domains, we found that the two correlate well.

Domain Rating doesn’t take into account any other variables like link spam, traffic, domain age, etc.

Getting backlinks from more unique websites (referring domains) is the only way to improve your website’s Domain Rating (authority) score.

This makes Domain Rating (authority) a useful metric by which to estimate a website’s ability to get organic traffic from Google.

You should instead focus on earning backlinks from strong pages on reputable sites in your industry to the pages that you want to rank in Google. That’s because there’s a clear correlation between the number of referring domains to a page and the amount of organic traffic it gets.

Learn more about Domain Rating here.

That’s because it has more backlinks from websites with strong link profiles, which leads to a higher “authority” score (as measured by Ahrefs).

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