DO GOOGLE ADS HELP SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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This allowed marketers to compete on a pretty level playing field as Google was primarily checking for on-page content and backlinks. But when Google AdWords was released, everything changed.

After all, the definition of a coincide is:

If running ads improves these overall site user metrics, then there’s a tiny chance you could see some movement. However, it’s tough to prove considering the first point of constant Google updates. How do you know the change in user metrics had an effect on rankings and it wasn’t just a Google update?

Why Google Ads Doesn’t Influence SEO Rankings.

Websites who couldn’t get themselves on page one of the results organically could now simply pay instead. This immediately made marketers questions Google’s ethics. What happens to businesses and websites which don’t pay? Are they not treated equally as other paying businesses?

But before we jump into if Google Ads helps rankings or not, let’s take a history lesson in PPC ads and how this debate was born.

Whether it’s a technical issue meaning the analytics hasn’t been set up correctly, or users aren’t properly attributed based on their source, this can all lead to confusion. Especially when on some tracking platforms traffic from Google Ads and organic is treated as the same unless specifically defined and filtered.

When you think of digital marketing as an industry, it’s still in its infancy. It’s only in the last 10 years that thanks to advancements in technology and social media, digital marketing has really grown.

This fiercely debated question has been around for a long time with many marketers providing evidence on why they’re correct.

Not only would it break US antitrust laws, but it would also violate EU competition laws which would result in legal action from some of the biggest countries in the world. Would Google really risk their entire business model by doing something so silly?

Google Updates.

Sam Carr is a content marketer at PPC Protect with 10 years of digital marketing experience. With a keen interest in ad fraud, Sam shares all his insights on the PPC Protect blog.

The first and primary reason why Google Ad’s doesn’t influence SEO rankings is that Google says so!

Does Google Ads influence SEO rankings?

So how did this rumour start in the first place? Why do some people believe that running Google Ads has an impact on SEO rankings?

Indirect Factors.

What if instead they just listed ads for specific keywords that businesses paid them to? Oh wait, that’s what they do!

We hate to break it to them, but they’re wrong, here’s why.

In our view, it’s most likely down to misunderstandings and coincidences.

Other metrics that running Google Ads could effect would be things like the site’s overall bounce rate, time on pages, pages per session and other UX metrics.

Without knowing if a Google update had occurred when stopping the ads, how can anyone be certain that stopping the ads had an impact on rankings? This is a classic example of correlation does not imply causation.

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.

If you feel that you were deceived by an SEO in some way, you may want to report it.

Getting started.

Here are some things to consider:

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.

Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Choosing an SEO.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to:

If you think that you still need extra help from a professional, continue reading about how to choose an SEO.

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

Precautions.

Remember that it will take time for you to see results: typically from four months to a year from the time you begin making changes until you start to see the benefits.

Amazingly, we get these spam emails too:

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

If you run a small local business, you can probably do much of the work yourself. Here are some good resources:

When your SEO comes up with a set of recommendations for your site, ask her to corroborate these recommendations with a trusted source, such as a Search Console help page, Webmasters blog entry, or Google-sanctioned response in the webmasters’ forum.

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