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The truth is, not everything you read online is for your benefit. A lot of online content is just downright untrue. While authors may come from a harmless place, when certain copy is taken as the truth, it can become pretty harmful.
Expertise and authoritativeness are characteristics that Google uses to evaluate the author.
In Slawki’s evaluation of the patent, he describes how the process works:
The Claim: Author Authority as a Ranking Factor.
When it comes to Google, it would make sense for them to value author authority as a ranking factor because of the E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines.
Author authority has had its ups and downs over the years. And with Google’s Quality Rater Guidelines related to E-A-T, it’s causing a bit of a gray area in SEO.
Now, what about E-A-T. Reputation is different than “expertise” and “authoritativeness.”
No, author authority is not a ranking factor. However, there are Google patents to help them identify authors for specific pages.
Let’s start with the first question, is author authority a ranking factor?
Other relevant evidence we found is from August 21, 2018, when Google’s John Mueller confirmed that Google does not use author reputation as a ranking factor.
Author Authority as a Ranking Factor: The Evidence.
The fact is, we know that Google is getting better at determining who the authors of content might be with the updates to their Quality Rater Guidelines.
In 2014, Mark Traphagen ran a study on authorship adoption to show authorship adoption by authors was slow. He found that 70% of authors did not connect their authorship with content.
But do search engines really care who created the content? And, does who the author is impact ranking algorithms?
Here, we’re debunking the myths around author authority.
Author Authority as a Ranking Signal: Our Verdict.
In 2016, Google’s Gary Illyes said at an SMX conference that Google is “not using authorship at all anymore” – but they know who the author is.
But we don’t know why or how they are using this to support their ranking factors.
The short version? Google’s patent uses “digital signatures” to rank content based on reputation scores.
Spoiler alert: There is not enough evidence to support this claim. But interest in this topic is growing.
This is where the authority of the author (or author rank) begins to impact your content.
Learn more about some of the lesser-known social media networks out there and how you can tap into them for additional traffic and leads.
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance”.
By creating a Google+ Profile and linking it to your blog posts and articles, your content will get displayed in the search engine results pages along with your author bio photo, which can increase the click through rate of your listing by as much as 150%, according to Google.
Google Authorship is easy to set up. It doesn’t matter if your website is HTML coded or powered by a content management system such as WordPress.
As a business owner with a website, you know better than anyone the importance of SEO and search engine page ranking. Here are two tips to effectively using Google Authorship:
How Businesses Can Use Google Authorship.
Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You’ll find us referenced in books such as “Writing Web-Based Advertising Copy to Get the Sale” and the BusinessWeek bestseller “The New Rules of Marketing & PR,” as well as the popular ebook “The Small Business Blogging Blueprint.” Find out more today by calling us at 1-800-366-1639 or email us here.
The Wall Street Journal recently published excerpts from “The New Digital Age”, a new book written by Google’s executive chairman Eric Schmidt. The book, to be released in April, includes this quote:
Learn More About Social Media Optimization.
The most important feature of Google+ is its authorship system. An author can build rank and trust (called Author Rank) based on the content they write on the web.
The search result will show:
Google ranks authors and their content by the frequency it is linked to and shared. For example, if your content is frequently +1’ed and shared, it tells search crawlers that the content you create is relevant and of high quality.
Many of us thought that Google+ was a social media network created to compete with Facebook. The surprise is that Google+ is making its mark in the social media realm as a system that aims to protect authors’ work and at the same time, build the authors’ credibility on the web through Authorship.
Google doesn’t guarantee the display of author information in Google Web Search or Google News results, but if you follow these steps, you will achieve Author Rank.
Google’s search algorithm Penguin targets social media; identifying the author through Google+ and other social networks linked with his or her content helps achieve relevant search results.
Want to showcase your authority in a specific niche or industry? Here’s how:
Why Google Started Authorship.
Search results that have pictures are eye-catching and are more likely to be clicked, but a nice picture isn’t enough. You need to have quality content that’s user-friendly and formatted for search crawlers. If you need help developing an arsenal of organic keywords and a content plan, your search engine optimization company can help you make the most of Google Authorship to drive more traffic to your site.
There are many factors that contribute to your Author Rank:
Authorship was started by Google to help eliminate spam and duplicate content. It assures that search users will receive quality content instead of spam.
A content marketing plan and search engine optimization (SEO) is more important than ever. Websites must deliver compelling content in different forms (blog posts, infographics, and more) that are formatted for search crawlers to achieve page ranking.
In a recent survey by CopyPress, 65% of the marketers surveyed answered that authorship “was indeed part of their Content Marketing strategy for the year.”
The more quality content you publish online, the higher you will rank and be considered an authority in your subject area.
Web promotion and search engine optimization tips from SEO Advantage®: the basics of implementing Google Authorship on your website.
How to Use Google Authorship—Create a Google+ Profile.
Here is how it works:
Google is now displaying author information in search results to help users find great content relevant to their searches. Its algorithms are dedicated to finding the best content on the web created by niche and industry authorities. What does this mean for your business? Authorship is another tool you can use to drive traffic to your website and increase page ranking in search results.
Categories and tags are common features in today’s blogging software programs.