DOES POSTING ON GOOGLE MY BUSINESS HELP SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

To see the proof, you can check out Google My Business Insights to gather data on how many people viewed your listing, saw your post, clicked on it, and engaged.

Invest in working with a Google-certified 360 virtual tour professional to add videos to your verified listing, or create your own video to introduce yourself and your business.

We’ll also help you understand how posting content to your Google My Business listing can support your business in a number of ways.

What Kind of Content Should I Be Creating for Google My Business?

Videos, photos, and even introductions to the team members they will meet are all great ways to encourage customers to visit you.

However, Google My Business Insights may not always be accurate.

An important point, and perhaps the most important of all, your posts show potential customers what’s new with your business at exactly the right time – when they are looking for it.

As content marketers, we often fail to acknowledge a significant part of our responsibility is to ensure our intended audience actually becomes exposed to our content.

Make your Google My Business page inviting for your customers. Think “Daily Specials,” “Seasonal Offerings,” or even weather-related: “Our Patio is Open!”

It’s a lot to expect for digital marketing managers and small business owners to become skilled at Google My Business, on top of the myriad of other marketing activities required to foster a presence online.

Introduce Photos.

This means you can take a more direct sales approach: offers, specials, or what sets your business apart from your competitors.

Ultimately though, think of the last time you performed a local search and how easy Google My Business made the process of choosing where to go.

Google My Business helps digital marketers get views on their content without having to wait for Google to rank it in the top ten search engine results.

If your business sees customers at its location, you can describe the experience you want your customers to have when they arrive.

Why Should I Include Google My Business in My Content Distribution Strategy?

Having a content marketing platform brings structure and focus to your content marketing plan and helps you to draw upon the expertise of multiple team members with features to make collaboration easy.

Once your listing is verified successfully, your time investment is likely only an hour or two a month and we suspect there are many further opportunities to come with this great, free business tool.

Reviews on Google My Business are critical.

The majority of actions are in the form of clicks, but unless your Google My Business listing is optimized, you could be missing out on actual phone calls or in-store visits .

One way to do this is to update your Google My Business listing weekly as a channel to share your current content.

Your Google My Business posts represent your business and may be the first real impression a searcher has of you. Keep your posts informational, educational, and professional. Avoid wording that’s “salesy” or subjective to maintain a level of professionalism within your posts and keep users engaged so they take action.

Google My Business posts only take a few simple steps and minimal time to create—most importantly, they’re free! With this being such a local-friendly marketing tactic, it’s a can’t miss for small businesses looking to serve a specific area.

One way to optimize your GMB profile is by adding relevant images and videos.

Yes and no. Google My Business posts don’t directly help your SEO–but indirectly, they can. This is because Google My Business posts can entice more users to click to your website by providing relevant and interesting information about your business, your offers, and what you do. Increased clicks to your website and a higher click-through rate on your GMB profile does help your SEO.

So you know how to create a Google My Business post, but do you know how to create one that gets results? Check out these 9 top tips for your Google My Business posts.

8. Proofread and polish up.

For example, if you add photos to your business’s profile, they’ll automatically show as posts in your customer’s view.

An optimized Google My Business listing will increase your visibility, getting your posts in front of more relevant searchers. During your Google My Business profile setup, be sure to input all necessary information accurately, and claim your business as well.

Now that you know the basics about what a Google My Business post is and how to use it, it’s time to learn how to create one! Follow these simple steps.

Before you publish your post, it’s always a good idea to make sure your landing page is optimized for visitors. Whether simply linking to a recent blog post, funneling users to a lead capture page, or even driving traffic to a new product, your landing page should be clean and aligned with your Google post. Lastly, make sure the action you want users to take is clearly communicated and easy to find.

Here are some answers to a couple of frequently asked questions about Google My Business posts:

Because the content covered in each post will most likely be different, it’s a good idea to spend some time studying and testing the different post types so you have a better understanding of how they’ll look and which ones can help you reach your goals fastest.

Through Google My Business, of course! Google My Business is an online directory that shows up on Google’s Search Engine Results Page (SERP) and in Google Maps to provide local listings with businesses’ information for relevant local searches.

This is an example of a Google My Business event post. You can view more examples of different post types here.

Before you start focusing on effective Google My Business posts, make sure you have a solid profile.

Text, photo, or video posts appear to viewers in three core Google My Business locations:

Don’t wait! Start posting on Google My Business.

You can use Google My Business posts in many ways—to announce upcoming events, highlight new products and services, clarify changes in hours, share interesting news, or communicate your special offers.

Not only does this help hold the attention of viewers, but it also increases the likelihood that all the vital information will be shown in the post without a user having to click to read more.

Naturally, Google also takes a strong stance against content that is either deemed offensive or in violation of another person or location’s privacy. For example, posts that include a phone number may be rejected to stop any repetition since that’s already on your listing. Avoid questionable content and stay within Google’s guidelines by checking out Google’s list of unapproved content here.

Regardless of the type of information you want to relay in your post, leveraging videos or pictures is a no-brainer because consumers retain 95% of a message when it’s in a media format.

First launched in 2016, Google My Business posts allow you to share even more information with your audience right from the search results page or from your listing.

Google My Business is a powerful, free advertising tool with the potential to funnel customers to your website and store from both Google Search and Google Maps. And posts on Google My Business are no exception–they’re completely free!

When writing your short post, include keywords that would appeal to searchers to increase relevancy. If you’re not quite sure what to write, put yourself in the shoes of a consumer and consider what words and phrases would best grab their attention.

How to create Google My Business posts (6 simple steps)

Now, how can you make the most of your Google My Business listing? One way is through Google My Business posts.

Depending on the post type you select, you’ll have the option to add a clickable call-to-action button to your Google My Business post. Even though you’re not able to create custom CTA buttons (yet), Google gives you a fair number of options to work with. Try A/B testing CTA buttons to see which one is most effective in getting people to complete your desired action.

Posts types without an assigned date range that are more than a week old will be archived by Google. That’s why it’s a best practice to post on Google My Business regularly to keep your brand consistent and assure your customers that they’re looking at up-to-date information.

Congratulations! You’ve set up your Google My Business account (or plan to) which is already a major achievement for a small business looking to grow its digital presence.

In this post, we’re going to answer that along with the following:

Your Google My Business profile can tell potential customers essential information about your business, like your operating hours, how they can contact you, as well as your address, website, customer reviews, and everything in between!

If your home services business is running a special promotion, the “offer” post would fit the context of the information best. On the other hand, if your vet clinic is simply looking to increase brand awareness and share general information, the “What’s New” post type can help you get the job done.

Going along with professionalism, Google requires that all your posts be honest and upfront with no intention of trying to mislead or scam information out of users. A common reason businesses’ posts get taken down on Google My Business one is due to misspellings or poor-quality content. Taking the extra minute to triple check all the information you share on Google My Business is accurate, up to date, and revised accordingly will go a long way.

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