DOES WEBSITE SPEED AFFECT SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Website speed is a key consideration across all devices not only desktop browsing . With more people accessing content and looking for answers on their mobile devices, considering ways to improve your website speed on these devices is key.

Another consequence of poor page load speed is that you may miss out on conversions. If visitors bounce from your website, they won’t complete the action you wanted them to. The bottom line is a faster website speed will also likely lead to more conversions.

If image sizes are much larger than they need to be, consider resizing and compressing them. Many site owners will upload images at their maximum size. The best way to solve this issue is by cropping them to the exact size needed for the page. This can be an easy win to speed up your pages.

If it’s your homepage or landing page that people are bouncing from this can be problematic. Your homepage is the gateway to the rest of your website, so you want to make sure this page loads quickly. While a landing page is extremely important since it’s where you try to convert your website visitors .

The reason website speed is important from a n SEO perspective is because it improves the user experience and makes it easier for a bot to crawl pages. As a result, Google has a strong preference for web sites that have fast speed. Yet, keep in mind that website speed is not as top of mind to Google’s ranking criteria as the relevance of the page to the user .

What is a good page speed?

The faster a webpage loads, the faster Google’s bots can crawl the page and index it. As a result, search engines give this factor preference. Optimizing for website speed will help the bots crawl your pages more efficiently and make them more likely to rank your pages in SERPs.

What Google means by page speed is how long a visitor will need to wait on the page before it completely loads.

Here are ways website speed can affect SEO:

Visitors to your website don’t want to wait for your pages to load. They’re visiting your site for a reason and any friction they experience along the way will turn them off. If there is a delay when they’re trying to access the content, they will likely bounce from the page.

It can also be a competitive advantage to have a fast site since you can steal customers away from competitors with slow sites. When visitors bounce off their site, they’ll be delighted to find yours.

It may be hard to understand how website page speed and SEO are connected . Yet all the way back in 2010, Google stated that website page speed would play an important role in technical SEO and will boost your chances of ranking your pages on Search Engine Results Pages ( SERPs ) . As the rise of mobile devices occurred , a few years later Google confirmed websites should optimize speeds on mobile as well.

If you’re in the e-commerce space can you afford to have a high bounce rate? Staggering statistics show that even a one second delay in loading a page on a mobile device can cause conversions to decrease by 20%.

There are many ways to improve website speed. Many of them require a developer or a technical SEO expert to step in for the more complicated tasks. Yet, th ere are a few things you can do to speed up your website without the help of these individuals :

According to Google, i t takes 15.3 seconds on average for a page on a mobile browser to load.

Website speed test tools.

According to U nbounce , the bounce rate of pages that take 2 seconds to download is 9%, but more than triples if it takes 5 seconds to load.

Start by determining how fast your website is currently. Fortunately, t here are many free tools that you can use to discover how fast your website speed is and the reasons why it may be slow:

A survey by Unbounce shares that many users believe it’s their internet service provider who is to blame for slow page load speed. The fact is a poor internet connection m ay aff e ct page speed , but more often than not if you’re not optimizing your website speed then you’re also contributing to the problem.

If there’s any extra code on a page tha t doesn’t serve a purpose for your site anymore consider removing it. This could be leftover code from features that you may have already removed from your site, or other page elements that you aren’t using. There’s no reason for this code to be there, so get to work on deleting it.

There really isn’t a standard ideal webpage speed. T op ranking Google pages tend to load in 3 seconds. The point is that when it comes to page speed, your goal should be to make your website as fast as it can possibly be.

Each time your pages redirect it slows down page load speed. So, if you have additional redirects that aren’t necessary, it could be time to clean up your redirects.

Clean up code.

Now that you know how website speed affects SEO. Get in touch to learn more about how to speed up your website.

Optimizing your website for mobile devices for mobile searches is crucial. Don’t overlook this since search engines have moved to mobile-first indexing with mobile page speed as one of the search ranking factors.

To combat this issue, upgrade to a host optimized for speed, such as Nexcess.

Here are some other reasons why increasing your page load time is essential:

1. Activate Browser Caching.

Large image file sizes can also negatively affect site speed. Enable Gzip compression to help reduce the time it takes to download your CSS, HTML, and JavaScript files.

Every webmaster needs to think about specific user experiences as they build and maintain their website. If your website is slow, visitors are more likely to click the back button, which will affect your rankings and ultimately decrease conversions.

Using too many CSS files causes numerous HTTP requests, which could negatively affect site speed. It’s vital to minify your CSS files, which removes unnecessary characters, spacing, and comments in your content.

Minimize these requests to speed up webpage loading time. Some of the most effective ways include merging CSS into one file, reducing plugins that load JavaScript or CSS, and using sprites for images.

CDNs identify where the user is and deliver content from the server closest to them. This is an essential way to speed up webpage loading time.

Unfortunately, many web pages don’t load as they should, and this can negatively impact your search rankings and revenue.

Different pages can have different loading speeds depending on their page elements, such as images and code.

6. Minimize HTTP Requests.

You might have wondered what page speed is acceptable for users before they close a tab and move on.

The single greatest factor to having a fast website is your host. The right host can improve website speed and boost performance.

You already have a well-designed business website or online store. Your content is ready, and your website is live. But wait, something’s wrong — your new website takes a long time to load.

Screenshot ALT: Screenshot of Google’s PageSpeed Insights .

Images and videos that are larger than necessary could negatively affect site speed, especially for mobile users. Ensure your image sizes are optimized by using the right image format and pixel dimensions.

How To Speed Up Your Website.

Gzip compresses and later decompresses files when they get to your browser. Most modern browsers automatically process Gzip for all HTTP requests.

According to Google, page loading speed became a direct ranking factor for mobile searches in July 2018. It will become a ranking factor for all pages when Google rolls out its Core Web Vitals update in June 2021.

Google indicates that more than half of mobile visitors will leave your mobile site if it takes longer than three seconds to load, so you should aim for a shorter loading time.

Many factors could negatively affect site speed, including pages with poorly written code or too many page elements.

Besides, in 2019, Google Chrome announced that it would flag slow websites to encourage faster user experiences.

What could negatively affect site speed? Here are a few examples:

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