DUPLICATE CONTENT CHECKER FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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As mentioned above search engines don’t like duplicate content / plagiarism because users aren’t interested in looking at a search results page containing multiple URL’s, all containing more or less the same content. To prevent this from happening, search engines try to determine the original source, so they can show this URL for a relevant search query and filter out all the duplicates. As we know search engines do a pretty good job at filtering duplicates, but it is still pretty difficult to determine the original webpage. It can happen, when the same block of text appears on multiple websites, the algorithm will decide the page with the highest authority / highest trust will be shown in search results even though this isn’t the original source. In the case Google detects duplicate content with the intent to manipulate rankings or deceive users, Google will make ranking adjustments ( Panda filter ) or the site will be removed entirely from the Google index and search results.

Use the duplicate content checker to find internal and external duplicate content for a specific webpage. Duplicate content is an important SEO issue, because search engines try to filter out as much duplicates as possible, to offer the best search experience. This tool is able to detect two types of (text based) duplicate content.

Tip: Need to check duplicate content for more websites on a daily basis? Try the API →

Internal duplicates In most cases you’ll start solving internal duplicate issues. Because these problems exist in your own controlled environment (your website). Different methods can be used to remove internal duplicates, depending on the nature of the problem. Some examples:

Over 92,287 already signed up for a free SEO Review Tools members account.

Why is it important to prevent duplicate content?

External duplicates External duplicates can be a whole nother story , because you can’t just make adjustments to your own site and solve the problem. Some examples how you can remove external duplicates:

Duplicate content checker / Plagiarism detection.

Duplicate content types.

In addition, using conditional formatting in Excel, you can filter out affiliate links and identify where they are in the bulk exports from Screaming Frog.

Image Credits.

In Screaming Frog, scroll all the way to the right, and you’ll find a Last Modified column. This can help you:

If you want to perform a bonus check, you could always check this in Screaming Frog, although generally it isn’t required anymore.

Alternatively, you can click on Bulk Export > All Outlinks if you want a faster way to identify site-wide outbound links.

How to Check.

If you see something strange going on in terms of the quantities of links, it merits further investigation into both their quality and quantity.

To identify the number of internal links pointing to a page, click on the URL in the main Screaming Frog window then click on the Inlinks tab.

Checking for URLs leading to duplicate content can also reveal issues that cause Google great confusion when they crawl your site.

Here’s what you need to check for and how to do it.

In Screaming Frog, click on the H1 tab then take a look at the H1, H2, and H3 tags.

Identifying broken links in an SEO audit can help you find pages that are showing up as broken to Google, and will give you an opportunity to fix them before they become major issues.

“The results are clear. Outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings.”

In Screaming Frog, after you identify the page you want to check outbound links on, click on the URL in the main window, then click on the Outlinks tab.

If the goal of your audit is to identify and remove affiliate links from an affiliate-heavy website, then the next tip is a good path to follow.

Context is important, because 100 outbound links on a page can be anything from 100 navigation links to 100 links purely put together to be in a link farm.

Page Category.

The idea here is to audit the quality of those links as well as the quantity.

It gives an easy-to-see view that shows you which pages have a match percentage, and which pages match other pages.

While Google has stated that the requirement of limiting outbound links to 100 links per page has been removed, there are contradictory claims.

This will organize pages in descending order so you can see all of the error pages before the live 200 OK pages.

Identifying duplicate content isn’t just limited to text content on the page.

Utilizing a custom filter can help you find these links.

But if they are indexed and have been for a while, you’ll probably want to redirect them to the proper destination.

How to Check.

Using the exported Excel document from the step where we bulk exported the links, it’s easier to judge the quality of internal links pointing to each page on the site:

To identify URLs over 115 characters in Screaming Frog, click on the URL tab, click on Filter then click on Over 115 Characters.

In this check, we want to identify all of the 400 errors, 500 errors, and other page errors.

Understanding how content is segmented within a site, or somehow syndicated, is useful for divvying up original content on a site from syndicated content on a site, especially when syndicated content is a heavy site feature.

This can be invaluable information.

Different types of content issues can plague a site – from URL-based content issues to physical duplicate content, actually replicated from page to page without many changes.

Affiliate links tend to have a common referrer or portion of their URL that is identifiable across many different websites.

If you aren’t a professional writer, use the Hemingway App to edit and write your content.

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