EXTERNAL LINKS SEO BENEFITS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Just like with internal linking, the anchor text (the clickable text in the HTML hyperlink) for external links should be as descriptive as possible. You want your reader to have a clear idea of what the page they’re about to click on is about.

You can use Google Search Console to see how many external links your website has received. This can be a helpful metric to help you write better content.

Just copy and paste the link into your article to embed sources, as you write.

A lot of publishers overlook external linking because sourcing quality links to support an article can be a repetitive, time-consuming process. However, missing them out can be incredibly damaging to SEO and frustrating for readers.

As the name suggests, this is essentially the reverse of an inbound link. An outbound link points from your website to a different website. So, an outbound link for your website is an inbound link for another website. There are two types of outbound links:

Three things to avoid when external linking.

These tell search engine crawlers not to associate your site with the page you’re linking to. “Links marked with these rel attributes will generally not be followed,” explains Google’s Webmaster Guidelines .

If you’re looking for a better understanding of search engine optimisation, check out Google’s SEO Starter Guide for a handy overview.

<a href=”http://www.domain.com/” rel=”nofollow” >Anchor text</a>

This goes without saying, but is definitely worth highlighting. You should choose links that are relevant to visitors and add depth to your article. This will help Google to connect the dots and understand which pages relate to each other.

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Linking out to bad places or to good places for bad reasons can have a negative impact on search engine rankings. It can give the impression that you’re a spammy website. Instead, try to focus on adding real value to your reader’s experience. In turn, this will naturally help you write better content and drive up your SERPs.

Aim to include a range of natural keyword variations and natural language pointing to your target page. Using the same target keywords can be a red flag for spam detectors, so it’s always best to mix it up and enhance context and usability to your users.

LOYAL TIP:

Inbound links, backlinks, inlink – they all essentially mean the same thing: another website is linking to your domain because it deems it a useful source. These are the most difficult links to acquire and, therefore, search engines view them as a key indicator of a source’s credibility and relevance to searchers. This makes them highly valuable for SEO.

By paying a little attention to external linking and embedding good habits into your workflow, you’ll naturally increase the value of your articles and reap the SEO benefits.

Nofollow links.

Once downloaded on the Google Chrome Web Store, LOYAL can be used within a working Google Doc . Within seconds, it retrieves the most related articles from an extensive range of trusted sources using NLP, with the added benefit of quick-glance sentiment analysis and tags.

These links will be crawled by search engines and can pass on SEO value – otherwise known as “link juice” – to your article. No doubt this will happen naturally, but make sure they are trustworthy websites you wish to be associated with.

LOYAL TIP:

You can create a nofollow link quite simply. Add a rel=”nofollow” tag into the source code once you have embedded the link into your piece:

Fortunately, technology can help speed up this tedious task, putting credible sources right at writers’ fingertips, meaning that they can concentrate on the important stuff. Writing.

What makes LOYAL different to traditional search engines is that you can run an entire article through the app to find highly specific sources without guessing keyphrases to search for – it makes linking effortless.

For instance, our one-click journalism research tool is designed to eradicate the repetitive research work that can go into finding highly-relevant external sources to link to.

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LOYAL TIP:

As Google explains, web crawlers assess an article’s usefulness “…by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.”

As you can control them, outbound links are a key area to focus on when link-building within articles. For this reason, we’ll focus on this type of external linking when diving into explaining why and how you should be linking.

Find external linking opportunities with one click, write better content and boost SEO.

Learn all about SEO and unlock lots of features with Yoast SEO Premium:

Have a red or orange bullet for the outbound links check? Here’s what this check does and here’s how to solve it.

Want to learn more about link building and other aspects of SEO? Our all-around SEO course and other SEO courses can help you with that. You get access to these courses with Yoast SEO Premium, which also gives you access to extra features like an internal linking tool in the Yoast SEO plugin.

Did you get an orange or red feedback bullet for the outbound links check? Then turn it green by adding at least one followed outbound link to every article you write. Which sources did you consult and which ones gave you the right answer? Refer and link to them, because they deserve it. You’d like others to do the same for you. Properly linking to your sources contributes to the perceived Expertise, Authoritativeness and Trustworthiness (E-A-T) of your content.

There are several types of links. The most common ones are these, we believe:

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The outbound links check in Yoast SEO focuses on the latter: links from your website to another website.

By connecting the web, and structuring the web with your help, we help search engines find interesting websites. We help interesting websites rank in Google. With your help. SEO for everyone.

The outbound links check shows a green bullet in the SEO analysis.

At Yoast, we feel that every page should include an outbound link. We feel so strongly about this because our mission is ‘SEO for everyone’. We very much believe in equal chances for everyone on a connected web. By asking you to add that outbound link, we ask you to connect your website to the next website. And that website to the next website. By doing so, we create a web that expands and expands, from one related website to another. We help Google to connect the dots. We help Bing to get insights on what sites, or rather what pages relate to each other.

Turn this bullet green by adding at least one followed outbound link.

Outbound links most definitely matter for SEO. Not per se for your SEO, but SEO in general . Your link helps your neighbor, your supplier, your customer, and of course, your visitor. So we strongly believe there is a good reason we have a check for them in our Yoast SEO plugin!

You should choose links that are relevant to your visitors. And if you think your visitors might like to learn more about a subject and you don’t want to offer that specific content yourself, send them over to someone who does. If we all link to the sources we consider the best, they end up higher in the search results and we all benefit!

In the Yoast SEO plugin, we have a check for outbound links. With this check, we’ll find out if there is an outbound link on your post or page. And in case there isn’t one, we’d advise you to add an outbound link to your content. Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and your website only? Well… Not per se.

The outbound links check counts the number of links you’ve added to your post or page. It counts nofollowed and followed links . Followed means that search engines can follow these links, add value to the article, and perhaps rank it higher. Nofollowed links don’t let search engines follow them through to the other website. That way, they don’t contribute or add value. We’d rather see followed links! That’s why we’ll ask you to add at least one followed link to get a green feedback bullet. If you’ve purposely only added nofollowed links, your bullet for this check will turn orange instead of green.

Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

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