FIX LOCAL SEO RANK

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Since metadata is the first thing that appears for a user query, it is crucial that you follow best practices to increase its impact. While optimized tags can be anywhere between 50-60 characters, a well-crafted meta description should not exceed 160 words.

The first entry carries both a rating and publication date. On the other hand, the second result only displays a meta description picked by Google. This difference stems from the use of schema markup.

Hence, you need to create a solid local SEO strategy to compete in the online market. Since this task can prove to be a challenge, we have compiled a list of five tips that can help you to rank and drive business growth.

Ronak Kothari is the founder of RONKOT, a full-service digital marketing agency.

You will not be able to capitalize on the success of off-page SEO if your site does not prioritize technical elements. Studies show that factors like loading time and site design have a direct impact on a site’s user experience.

5. Optimize Your Site for Technical Aspects.

Otherwise, they will miss out on the complete range of services you offer. As you show them the digital path to track you, include all the relevant details to make this journey effortless.

With GMB Insights, you can discover how people are engaging with your business profile. Leverage it to get a bird’s eye view of the sections (images, FAQs, reviews) users visited and their actions (making a call, requesting directions, etc.).

As you scale over time, you can also explore tactics like influencer marketing. By giving your brand a shout-out, influencers can help you to win social media users with ease.

At its core, local SEO is about making your site relevant to local users’ queries. It involves strategic tactics that help businesses to build brand reputation and acquire new customers. Out of these, optimizing a website for GMB, the Local 3-pack, and technical aspects are arguably the most important.

Topic clusters are sub-topics that can be developed to create a new post. For instance, if you have a Sushi place, styles of Sushi around the globe can be great topic clusters for a post on the traditional Sushi recipe!

Setting up a GMB profile is the first step towards taking your business online. But the real power lies in optimizing it. An optimized GMB profile puts you right in front of the customers and increases your reach.

Though it might be tempting to partner with big names, nano influencers and micro influencers are better suited for businesses that are only getting started.

Images : Multimedia content like images helps people to determine whether they would like to give your services a try. In fact, research proves that GMB profiles with photos receive more clicks, calls, and direction requests. Thus, upload high-quality images that accurately represent your business, product, or service.

Backlinks: Guest blogging remains a highly effective off-page SEO technique to build quality inbound links. Publishing guest posts on reputed publications wins qualified leads and establish the credibility of your site. Hence, find opportunities for guest blogging in your niche and regularly contribute to these platforms.

However, make sure to collaborate with influencers who share your brand values. It is a must to maintain consistency in brand image across all your digital channels.

4. Invest in Content Marketing.

Social Media: There is no definite study on how social media metrics (likes, shares, and followers, etc.) impact SERP rankings. Yet, 58% of marketers considered social media to be “very important” for their SEO efforts.

Use keyword research tools like SEMrush and Ahrefs for this. They let you find popular search phrases for your business and also offer intel on how difficult it is to rank for them locally. Deploy these insights to include your business’s location in relevant copies.

The key difference between a ‘regular SEO’ strategy and local SEO strategy is geo-specific content. To be able to optimize your web pages for local queries, knowing your audience and competition is extremely important.

Building a name for your brand on social media can be a challenging process. Given the lax rules around copyright, anybody can imitate or post duplicate content.

Another aspect that we need to consider here is, mobile-friendliness. HubSpot marketing statistics reveal that mobiles generate close to half of all website traffic. This number is only expected to grow exponentially in the future. Hence, it is time that local businesses start optimizing their sites for mobile browsers.

In the below image, notice how these bakeries in Texas leverage the ‘Attribute’ feature to stand out amongst their competitors. Their attributes like “In-store shopping” and “In-store pick-up” help people to make an informed choice.

Thus, get your social channels verified. This will not only set you apart from others but also allow people to recognize your brand easily.

1. Optimize Your GMB Profile.

Pay attention to the following aspects:

However, remember to compress them for faster loading and describe them using alt-text. The same goes for visual content such as videos.

Ensure your NAPW is updated and consistent with what is available on your business site. However, updating your details on the GMB can create a duplicate listing. In such a case, it may be confusing for both search engine bots and users to figure out which one is accurate.

In fact, the same statistics shared above mentions that nearly 61% of people contact a local business if it has a mobile-friendly website. As you prepare to optimize your site for loading speed and mobiles, do not overlook these technical pointers.:

Contrary to the regular ones, long-tail keywords are specific to one’s geo-location and less competitive. To ensure that these flow in your articles naturally, use topic clusters in your pillar pages.

Google cut down the Local 7-pack to feature only three business listings in 2015. As a result, establishing an online presence for local businesses is harder than ever. But, optimizing both your GMB and the local pack is the key to ace SERP rankings. Focus on these three aspects:

Internal Linking: Be wary of broken internal links. They hamper site navigation and reduce its accessibility, thus causing it to slip down in the search engine rankings.

Details like ratings and publication date improve your page’s appearance in the SERPs and its click-through rate (CTR). To implement a schema markup, go to Google’s Structured Data Markup Helper and follow the process.

If you’ve ever bought anything online, you know this to be true. We all read reviews before making purchases on sites like Amazon and eBay.

Local SEO isn’t complicated. If you’re willing to put in the work and follow the five steps below, you will improve the local ranking for your company’s website. Let’s take a look.

You probably don’t want to use the keyword "cost for ac maintenance" on your website—even if you’re a professional HVAC tech who fixes air conditioners for a living. This phrase doesn’t get enough search traffic to make it worth your website’s while.

Relevance : Google only ranks websites that relate to user search queries. This is why you won’t see ballet tutus when you search for mountain bikes. Google analyzes keywords, i.e., the words and phrases users type into search engines to determine relevance. If your website is optimized for the right keywords, it can achieve higher local —more on this in the next section.

Another way to improve your local ranking is to invest in content marketing.

Ensure Consistency.

Do Great Work: If you provide a quality service, your customers will automatically be more open to reviewing your business. So make sure you’re doing great work.

One more thing: Google considers backlink quality, too. Backlinks from spammy websites won’t help your local ranking. They may even harm them. So work to get links from authoritative sites. This tool from Ahrefs will help you gauge website authority.

Invest in Guest Blogging : You can always write blog posts for other local businesses. Make sure you link to your website in the content when you do.

A backlink is any link that connects a particular website to yours. A backlink profile is a collection of links that point to your site. So, this link counts as a backlink for Google, which will sit in the search giant’s backlink portfolio until we remove it from this post.

Enter Complete Data : The more data you can add to your profile, the better. Start with key information like your full business name, business category, exact address, phone number, web address, and hours of operation.

"The purpose of local SEO is to ensure your business appears in Google search results when people look for nearby products or services."

There are a bunch of search engines out there. But none of them hold a candle to Google. Case in point: Google accounts for 86.64% of the global search market. Its closest competitor is Bing, whose market share taps out at 7%.

As mentioned earlier, keywords are the words and phrases people type into search engines. Google uses them to help determine which sites to rank.

Next, take a look at your website. Is it optimized for SEO? We’ll assume the answer is no since you’re reading this blog post. Not to worry, here’s how to edit your site:

If you can improve your local ranking on Google, you’ll drive more traffic to your site, book more service appointments, and, ultimately, help your business become more successful. If you implement the five local SEO tips above, you’ll be glad you did—guaranteed!

How to Improve Local Ranking in 5 Steps.

Ask For Reviews: Do your customers love the services you provide them? Then all you have to do to start generating reviews is ask for them. 72% of customers who are asked to write a review go on to write one, according to BrightLocal.

One of the best ways to increase the visibility of your home services business is to invest in local SEO.

Get the Press Involved: Local news outlets are always looking for stories. Ask them to write a story about your business and link to your website in the article.

There are a bunch of ways to build a backlink profile. Here are a few ideas:

Lastly, make sure the information on your website is consistent across the internet. Is your business address the same on your site as it is on your Google Business Profile? What about on Yelp and your Facebook page? The same goes for all of your other business details, too.

Add Quality Photos : Google My Business Profiles with high-quality photos get 35% more clicks than those who don’t. So add as many eye-catching images as you can.

To improve local search rankings, you need to understand how Google’s ranking algorithm works and what ranking factor the search engine takes into consideration. Here are the top three things Google analyzes websites for:

Add Valuable Keywords.

Content marketing will also help you build relationships with your target customers. They’ll read your articles and begin to know, like, and trust your company. Then, when their AC breaks down, you’ll be the first business they call to fix it. Win!

Once you’ve perfected your profile, move on to step number two.

Offer Incentives: Another way to collect reviews is to offer incentives. You could give reviewers a gift card to Amazon, a discount on their next service, or you could offer a rebate on the service you just performed.

Mobile devices generate 54.8% of internet traffic around the world. Suppose your website doesn’t look good on the latest iPhone or Samsung Galaxy tablet. In that case, visitors probably won’t stick around for long. This will cause your site’s bounce rate to skyrocket, leading to poor SEO results.

How will this help? By creating keyword-optimized content, you’ll give yourself extra opportunities to rank in Google search results.

To find less obvious keywords, use a free tool like UberSuggest.

In this post, we’ll teach you what local SEO is, why it’s important, how the Google algorithm works, and how to improve local ranking for your company.

Sponsor Local Events: This is an excellent way to let your community know about your business. It may also earn you a link if the event has a "Sponsors" page on its website.

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