FORENSIC SEO AUDIT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Search Engine Optimization Takes Hold.

While I presently offer (to select clients as my limited time permits) SEO consulting services, I have been involved in web marketing for a while.

World Class SEO Clients.

By 2012, I was offering SEO audits and related advanced consulting exclusively.

The pandemic impacted all of society to varying degrees. For me, it caused a seismic shift, and in fact, was one of the most difficult periods of my professional career. What’s come from it is that I need to be much more careful in choosing the clients I work with — it really needs to resonate with me at the core. If not, I’m probably not a right fit for the project.

Pandemic Shift.

That month, I created the first version site for Thunderbird Real Estate in Santa Cruz, California. That site was one of only a dozen real estate sites in the entire U.S. at the time, and the 1st in California to showcase an entire listing database.

Projects I choose need to have fixed parameters, not be open-ended. They need to be able to unfold over a period of time, and not be rushed. So no “our business is failing, can you save us?” type scenarios. And I can’t take on every client that even does meet my parameters. I need to devote more time to life itself. Return to the balance. I ended up pushing myself too much the past couple years while the world was upside down, and it took a toll. A toll on my relationships, on my ability to bring 100% of myself to life and work.

Other Resources.

Over the years, from 2009 through 2019, I spoke at countless search industry conferences around the U.S., some multiple times. It was an honor to have been invited, and to give to others freely.

I have been an internet professional since January, 1995. The very first time I was shown the World Wide Web that day, in a cabin in Felton, California, I knew right then, that the internet was the future, and that it would be my career.

So now, I’m intentionally limiting my availability more than ever.

If you would like to speak with me about your SEO needs, or overall marketing strategy, I’d be happy to speak with you and see if we might be a good fit.

Though I’ve served hundreds of clients over the years, some of my most well recognized clients in the SEO audit & consulting arena include:

Some of the more well known conferences I’ve spoken at include:

In 2000, I began exploring SEO at the request of a web client. By 2006, my work shifted almost exclusively into SEO and I was on my way to building a team to meet the SEO needs of the agency I worked for at the time, Websight Design, Inc.

One of my various logos over the years.

Spanning the first several years of my career, I had the privilege of directing a team of 20 responsible for the development and deployment of some of the most prestigious sites in the world. As just one example, our team at ANT Internet (as it was known back then), built out the first full eCommerce site for Macy’s among other retailers. I, personally, was the architect for the nation’s first ever Yellow Pages site for the greater New York area. This included a completely custom business model for selling ad space and upsells on listings. Other big web clients we served included Publishers Clearing House, Weight Watchers International, Hill and Knowlton, Porter Novelli, and the American Heart Association as just some examples.

The first step toward improving the success of your web site is to determine where you are now.

We help business owners at all stages of web site development, from beginning sites that need a plan that they can follow through large established sites that may need a little tweaking to get the most out of them. The staff at SEO Shop takes the time to study your site, your competitors, and the market that you are in in an effort to prepare a complete assesment of your web site and present you with a plan that can be used moving forward.

While every site is different, here are just a few of the items that you can expect to be analyzed and planned for:

Don’t hesitate to take the next step, the door to search engine prominence can be swung wide open once you understand how to exploit your existing strengths and minimize your existing weaknesses. You can receive a hassle free, no obligation SEO website assessment that holds all answers you have been seeking.

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