TRY OUR PACKAGES
These are the top 10 services most in-demand from clients, in order:
This means the average marketer spends 59% of their time on SEO-related tasks.
Search marketers work an average of 44 hours per week, which is up from 2017.
The average SEO professional earned $81,103 in 2018, which is up from 2017.
Of those surveyed, 44% believe this will be an easier year for delivering results, compared to 21% who thought so last year.
What are the most in-demand SEO services?
Local search marketers had a slightly higher number of clients in 2018 – 46% work on more than 11 clients, up from 43% in 2017.
A recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour.
Participants in the study include a range of agencies, local businesses, franchises, and freelancers.
Least favorite tasks include Google penalty recovering and link building.
Data is based on responses from 650 local marketers and collected by Bright Local in its seventh annual report.
The median minimum monthly retainer for local marketing services is $500-699.
More people are expecting the opposite, however, with 56% saying it will be harder to deliver results this year.
When it comes to the industry in general. 93% of marketers feel optimistic that 2019 will be a positive year for SEO.
SEOs’ favorite tasks are those that are more data-driven, including on-site optimization, SEO audit and analysis, and GMB optimization.
Agencies and freelancers are paid an average $1,779 per client each month, up $109 in a year.
How many hours do SEOs work per week?
Agencies and marketing freelancers spend an average of 26 hours each week on SEO-related tasks.
Here is a summary of key findings from the study.
Freelance and agency SEOs bill their clients an average of $119 per hour.
For more data about the local search industry in 2019, see the full set of survey responses here.
How much do SEOs earn?
SEO Specialists are largely focused on search and web best practices, and while search and keywords are included in a paid media specialist responsibilities, paid media specialists are more concerned overpaid and ad strategies across digital platforms. See our full job description for Paid Media Specialist here.
The role of a search engine optimization (SEO) specialist is ever-changing, as the trends and algorithms of online search constantly evolve, so, it is important for an SEO Specialist to be able to think on their feet and stay ahead of these changes.
Because most companies today have a website or some type of online presence, they all need to have good SEO strategies in place to make their content more visible online. Therefore, an SEO Specialist role is relevant to any organization with a website or that publishes content online.
US Based, employer-reported data for a SEO Specialist:
Bonus copy for your SEO Specialist job description or job ad!
A Paid Media Specialist.
Copy the following text and paste it into your own job description, or, into our downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>
As an SEO Specialist at <company XXX>, you will get to do more than just implement keywords into a website. You will be responsible for the overall search strategy in ensuring good organic traffic and exposure for websites. More specifically, you’ll get to:
SEO Specialists must be good problem solvers and decision-makers. They should also have a good ability to recognize and prioritize what content will be relevant and engaging to audiences. Their daily responsibilities may include:
PPC Strategist is focused on purely pay-per-click, whereas an SEO Specialist is focused on both paid and organic search strategies and well as web optimization. See our full description for PPC Strategist here.
The overarching goal of an SEO Specialist is to drive more traffic to a website and improve the ranking of an organization’s content in search engines by analyzing and reviewing websites and implementing changes to those websites through better search strategies.
Visit The Ultimate Guide to Hiring Digital Talent page for more digital job descriptions!