GOOGLE CHROME SEO SITE TOOLS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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This is a great tool for both keyword research and competitor on page SEO analysis.

Wordtracker Scout is great for a quick visual snapshot of the language used on a webpage. This is useful from an LSI (Latent Semantic Indexing) viewpoint. It can highlight the primary, secondary and tertiary language used on a page; it also contains tabs that show the H1 tags, page title tag, meta description and the word count and relevance of the keywords. They can be copied to the clipboard or directly to Wordtracker.

This SEO extension is great for improving productivity and allows you to share web pages across a wide variety of websites in seconds.

The extension is useful for getting a quick overview of the off page SEO metrics of any given page. I use it for initial website audits, competitor analysis and for grading pages when looking to place backlinks.

Clicking on the icon opens tabs for the following areas:

8. Shareaholic.

User-Agent Switcher is a great little extension for viewing a webpage in various browsers, including Internet Explorer (Versions 6 to 19), Firefox (Windows and Mac) and Safari (Windows and Mac). You can also use it to see how a website would appear on various smartphones and mobile operating systems including: iPhone, iPad and Android. You can see if the webpage is mobile friendly and if not, it allows you to go back to clients and explain what the issues are. It’s a neat tool that can save you so much time compared to manually switching between devices.

The Mozbar is the chrome extension for moz.com (formally seomoz). Clicking on the icon opens a window with a set of tabs where you can examine a wide range of SEO metrics. There are tabs for:

The Ghostery chrome extension is less of a pure SEO tool and more a tool for looking at the search engine marketing mix of a website. Load the website in the browser and Ghostery examines the cookies. The plugin then produces a list of cookies and you can click on them to discover more about each cookie type. The cookies tracked include analysis, widgets, beacons, privacy setting and advertising.

Although we had been lead to believe that Google Page Rank was dead, the update in December showed that Google still uses the metric and are actively updating it. The ‘Page rank status’ extension displays the current Google page rank of the page you have open in your browser.

I find the tool really useful for initial SEO analysis, competitor auditing and examining pages and websites for the placement of links.

I find the extension really useful when doing initial SERPS research, link building, link research and competitor analysis.

I find it really useful for competitor analysis and for scoping their SEM footprint. Ghostery allows you to uncover which ad networks and retargeting networks a website is using and give you an insight to their SEM mix.

Other icons in the main window deal with links (you can highlight internal, external, followed and no-followed links), domain metrics and links to third-party tools including WHOIS information and Alexa data.

I have been a big fan of Google Chrome since it was launched back in 2008. Now, it is the browser that I use most when carrying out daily SEO tasks. Chrome and SEO extensions go together like peanut butter and jelly in an Elvis style sandwich.

I have been a big fan of Google Chrome since it was launched back in 2008. Now, it is the browser that I use most when carrying out daily SEO tasks.

7. Link Clump.

There is another great element to the Mozbar SEO chrome extension; the search engine results – or SERPS – overlay. This provides MOZ Open Site Explorer data in the SERPs so you can see the basic domain metrics, domain authority, page authority and the link metrics for the page.

If you’d like to find out about the services that Moore-Wilson provides, please click here, or contact us to discuss an upcoming digital project.

Another tool that is not a pure SEO tool but really useful for grabbing data from the SERPs for a keyword search. You have to train link clump but once you have it set up, you can grab all the URL and title tags on a page. Right click the mouse, drag the box around the search results and bingo you have them copied to the clipboard.

I have a number of chrome SEO extensions or chrome SEO browser plugins that I use on a daily basis when carrying out a variety of SEO tasks.

Listed below are my current top ten followed by the reasons that I find them so useful.

The Majestic SEO covers much of the same ground as the Mozbar chrome extension but they use different data sets and therefore it is worth having both to cross-reference your data. The scope of Majestic is limited if you are not a subscriber but if you are (as I am), then it is a very useful tool.

It allows you to share a webpage across a variety of social networks and bookmarking services without having to leave the page you are on. You can set it up to access multiple sites via the search window and can add services such as Facebook, Twitter, Digg, Linkedin, Google+, StumbleUpon, Google Bookmarks, Pinterest and Reddit.

9. Wordtracker Scout.

I use it to grab complete sets of SERPS results for any given keyword or search term. If you are logged in you can set your search results to 50 or 100 per page and grab them all in a single swoop and dump them into an excel spreadsheet.

HREF check my links is a brilliant tool for broken link building and general internal link analysis. Load a webpage in chrome, click on the icon and the page is scanned for all links. Once the scan is complete, you then get the details of the total number of links, the percentage of live links and the numbers of live and broken links. The two types of links are highlighted, green for good links and red for broken links. The extension is a dream to use and I use it for broken link building and checking internal resource pages.

Clicking on the extension icon opens a tabbed set of windows that contain a wealth of great SEO information. There are tabs for SEO stats, traffic stats, site info, page info, link stats, page speed and tools. The tools tab includes WHOIS data, W3C checker and Geolocation IP information. The site info tab has data on-site security and social media metrics including delicious, Facebook likes, Google+ shares, StumbleUpon data and Twitter tweets.

Fat Rank is a really simple ranking extension that checks a website’s ranking position in Google for a given keyword; what’s more, you can set the country so it’s useful no matter where you’re based. I find it great for quickly checking a keyword on the go. The tool shows you the organic ranking for the keyword and the specific URL that is being picked up.

Just before Christmas in 2013, Google admitted that sites with a poor mobile/tablet user experience would not rank well in mobile and tablet searches. If Matt Cutts is telling you to get your mobile SEO house in order, then you had better listen.

I hope you have found this list to be of some use. If you have any suggestions or comments on other SEO extensions then please let me know. For details of our search marketing services please visit our SEO pages or email me directly.

With their SEO toolbar in Chrome, Ahrefs examines website properties and produces keywords, links, and ranking profiles that offer SEO improvements on your website. To receive a detailed report on an SEO metric, just click on it.

Woorank is a site analysis tool similar to PageSpeed Insights, allowing users to see suggestions for improvement on their web pages. It provides an in-depth report on online visibility, social media, and usability, allowing you to keep track of ways to improve different metrics.

MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page optimization, and digger SERP metrics.

The free extension from NinjaOutreach makes browsers capable of advanced data mining. It offers various SEO functions such as webpage URL, title, links, meta descriptions, follower counts on social media, and monetization techniques.

By using Serpstat, you can instantly check the SEO of your website as well as competitors’. After clicking the in-browser icon, you’ll be able to receive a full SEO audit of a domain. Serpstat has three sections: On-page SEO parameters, page analysis, and domain analysis.

13. Ahrefs.

Offering traffic and key metrics for any website, SimilarWeb is a popular extension that allows users to see statistics and strategy for any website while searching the internet with one click. This extension is helpful for those looking for new and effective SEO strategies, as well as those interested in analyzing different trends across the market.

Check the SEO strength of websites with Mangools, which offers you the top SEO metrics of websites using Moz and Majestic. Access premium features such as the self-described “Google SERP on steroids” function, aiding with keywords, backlinks, and profile analysis.

Trends is part of Google Webmaster Tools, a set of extension tools for building websites and integrating them with Google. Trends presents analytics, using graphs, on the top searches in Google (from Taylor Swift to Kim Kardashian) from across several countries. Trends can help you identify the SEO performance on your website.

Hunter makes it easy to find contact information instantly in your browser. This process, named “Domain Search,” is accessible by an icon in Chrome. Hunter finds all the email addresses related to a website.

Keywords Everywhere is a tool that shows three different information types for keywords on Google: monthly search volume, cost per click, and Google Adwords competition. By having this extension installed, going back and forth from Google Keywords to your open browser page is a thing of the past, as it’s an in-browser extension.

SEMrush presents itself as a dashboard, reporting on domain performance, as well as that of individual pages. One of its prime features is its SEO toolkit, which allows its users to analyze backlinks and watch keyword rank. It also provides on-page SEO suggestions, fitting itself into an SEO strategy nicely.

Chrome extensions are helpful when looking for ideas to improve SEO strategy and seeing the analytics of competitors instantly. Some even have the ability to make colorful graphs and charts for us visual folks to make presentations and comparisons a breeze.

BuzzStream allows marketers to organize and perform outreach that’s specialized to your business. The extension, BuzzMarker, connects with BuzzStream to assist in building links, promoting content, and pitching influencers.

SEO Meta in 1 Click displays all meta tags and main SEO information for a web page with just a single click. This includes the lengths of titles and descriptions, URL, headers in order of appearance, and the number of images without alt text.

17. Woorank.

Aptly named, Check My Links does just that with one click, scanning through webpages for broken links. A huge time saver when designing link-heavy web pages, the extension makes sure the links are working properly, notating when links are broken.

To help you navigate the crowded world of Chrome extensions, we’ve come up with 21 of our favorites for SEO. Most are compatible with Firefox and Safari as well, and each of them keeps track of most of the analytics for you. Because less time fussing over SEO means more time for finding the perfect dog GIF to share with your team.

With NoFollow, marketers can see an outline of web pages that are coded with the nofollow metatag. Because Nofollow links don’t add to SEO metrics, users can identify any external web pages that are backlinking to their websites with indexed links. For pages you don’t want to be indexed — like a landing page — NoFollow checks to see if those pages are coded correctly and highlights any links that aren’t working correctly.

Microsoft Word’s infamous red squiggly line that alerts their user of improper grammar has an SEO doppelganger: Redirect Path. This extension flags 301, 302, 404, 500 HTTP Status Codes, Meta, and Javascript redirects catching potential issues immediately. It also shows other HTTP headers and server IP addresses.

Need SEO tracking for social? BuzzSumo’s got you covered. This extension allows you to easily track shares and top-performing content on social media pages. Using BuzzSumo can help aid in future SEO decisions and check the backlinks you provide on your pages.

GrowthBar is a simple chrome extension that gives you instant access to critical SEO data points about any website and unlocks the growth channels and keywords that are working for them.

2. Keywords Everywhere.

This toolbar gives a set of metrics, available right in Chrome. The metrics are divided into two categories; “Buzz,” which analyzes social media content that best fits your audience, and “Impact,” which analyzes user engagement. The latter includes data on clicks, comments, views, and more.

Part of Google Webmaster Tools, PageSpeed Insights is an SEO tool that provides information on desktop and mobile sites. After running an analysis, PageSpeed Insights gives a score on the site and provides suggestions on how to make the web pages run faster.

The tool allows you to explore best performing keywords, keyword ranking difficulty score, domain authority, backlink data, page word count, Facebook ads and more.

Search marketing stressing you out? This tool is here to help. Screaming Frog’s SEO Spider enables you to crawl website URLs and add key elements to analyze SEO and fix detected issues, making an excruciatingly long process simplified. Some elements include finding broken links, discovering duplicate pages, and site visualizations.

Using these extensions will lessen your SEO stress. And many provide useful information on how to refine skills like backlink building and keyword accuracy. You’ll be acing this section of Marketing 101 in no time.

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